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More and more job seekers are coming to us and letting us know about internal opportunities within their organization that they would like to apply to. But even as more opportunities open up, the competition is as strong—or stronger—than ever before. That's why your resume has to be perfect.
Your resume needs to stand out to the hiring manager. If you're not getting job interviews, your resume probably isn't as good as you think it is. In fact, it's probably boring employers. So, take it out, brush it off, and let's kick it up a notch.
Here are seven reasons why your resume is boring, and how to fix it...
1. It's Still Sporting That Outdated Objective
If your resume is utilizing an objective, you really should trash it and start all over with a fresh, powerful top fold that includes your personal branding statement and a list of the skills you possess that are relevant to the position you're applying for. A polished personal branding statement will catch the employer's attention and give him or her the best information up front—the information he or she needs to make a decision to call you to schedule an interview.
2. The Design/Format Is Also Outdated
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There is a strategy behind resume formatting and design. A simple resume format is best because it makes it easier for employers to read the information you've provided. But if you haven't updated your resume formatting in years, it probably contains a lot of text and not enough white space, therefore making it hard for hiring managers to get the information they need in the few seconds they're reviewing your resume. You'll look out of touch and they'll be bored quickly. So, make sure you updated your resume formatting!
3. It's Missing Important Keywords
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Omit keywords and the ATS (software system scanning your resume) can't find you. The recruiter giving your resume a quick once-over is looking for specific keywords as well. Leave them out and you'll be left out of the interview process.
4. It Has Generic And/Or Vague Statements
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Avoid using the same old terminology that everyone else uses in their resumes. Yes, we know you can problem solve. But instead of telling me you're a problem solver, show me the result of a problem you solved. An effective resume contains quantifiable accomplishments, not just duties or responsibilities.
5. It Doesn't Focus On Hard Skills
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And the championship goes to…hard skills. I used to be a full-time recruiter, and I used Monster and CareerBuilder to search for candidates. Not once did I enter the search terms: great communicator, excellent verbal skills, detail-oriented. These are universal statements millions use to describe themselves. Give me something tangible and relevant to the position I am trying to fill. You'll demonstrate these hard skills when you quantify your work experience.
6. It Tells vs. Shows
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Instead of wasting valuable real estate on your resume providing me with a rundown of the job description (the same one I've read a million times as a hiring manager), show me what you achieved, what you accomplished, and what you contributed in the past.
Wow me with something other than the predictable, mundane job description. I want to know the challenges you faced in your previous roles, how you addressed them, and the results you obtained. This makes you different from everyone else. No two people will have the exact same experiences. Your experiences are what make you outshine your competition—use them to your advantage!
7. It's Passive
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Using passive terminology is boring and lacks action. Instead of using phrases like "served as," "duties included," "promoted to," and "worked with," choose strong action verbs. Action verbs do just what they say: they convey action and, ultimately, results.
The hiring manager is interested in the results you can provide about what you did along the way. Choose terms like: launched, catapulted, spearheaded, and pioneered. These words tell me something. They show me the action you took and captivate my attention so that I want to read on to discover the results you achieved.
Your resume needs to do two things: it needs to capture the hiring manager's attention, and it needs to motivate him or her to pick up the phone and call you for an interview. If you look and sound like everyone else, you have no competitive advantage. Therefore, you've provided the HR person with zero motivation to pick up the phone, call you, and schedule an interview.
Stop creating a 'same old, same old' resume that looks and feels just like everyone else's. Start by adding some variety and focusing on your accomplishments today.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.