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REGISTRATION IS NOW CLOSED .
DATE:
24 Oct 2014 (Friday)
24 Oct 2014 (Friday)
TIME:
10:00 am – 11:30 am
Registration starts at 9:30 am
10:00 am – 11:30 am
Registration starts at 9:30 am
VENUE:
TKP Conference Centre Raffles Place
Conference Room 2
55 Market Street,
#03-01, Singapore 048941
Map and Direction
TKP Conference Centre Raffles Place
Conference Room 2
55 Market Street,
#03-01, Singapore 048941
Map and Direction
SPEAKERS:
Neal Moore
Co-Founder & CEO
Click2View Asia
Co-Founder & CEO
Click2View Asia
John O’Callaghan
Director of Publishing & Partnerships Southeast Asia
Edelman
Director of Publishing & Partnerships Southeast Asia
Edelman
Royce Shih
Vice President Asia Pacific Sales & Marketing
PR Newswire
PARTNER:
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Building Brand Engagement Through Online Video
Neal Moore, Co-Founder & CEO of Click2View Asia will be sharing his insights on how to create compelling videos so that your content could be the main attraction and how to build your own audience for life instead of renting it for a campaign. With more than 20 years of experiences as a Reuters journalist in Asia, Europe and the America, John O’Callaghan, Director of Publishing & Partnerships Southeast Asia of Edelman, will share his views on how PR and marketing professionals could better utilize their multimedia content in this changing media landscape. Finally, Royce Shih, Vice President Asia Pacific Sales & Marketing of PR Newswire, will also discuss the importance of having a strategy to distribute branded news and content, with tips and case studies of how video content could be better amplified.
Profiles of Speakers:
Neal Moore
Co-Founder & CEO, Click2View Asia
Neal started out watching cartoons for a living as a Promotions Producer at Fox Kids in London before striking out as an independent television writer, presenter and voice over artist a few years later. In 2005 he retrained as a journalist and joined business-to-business publisher EMAP Communications but gravitated towards the media sales department where his success became legend. Eventually he was poached by online TV channel TelecomTV.com and rose quickly to become their Global Sales Manager.
Neal moved to Singapore with TelecomTV in 2009 to take up the role of APAC General Manager but soon caught the start-up bug and left to launch his own content marketing and production company Click2View, with business partner Simon Kearney, in October 2010.
John O’Callaghan
Director of Publishing & Partnerships South East Asia, Edelman
John joined Edelman this year after 20 years as a Reuters journalist in Asia, Europe and the Americas. He brings his inside knowledge of the media and storytelling skills to enhance Edelman’s communications and content offerings to clients.
John has international perspective on politics, economics, finance, security and social issues after his postings in Hong Kong, London, Singapore, Manila and Washington. He has also worked in Japan and his native Canada. John was in Singapore from 2000 to 2002 and returned in February 2012 as chief correspondent for Reuters and then as Asia editor for lifestyle and entertainment. John writes, edits and packages stories with clients in mind at all times while focusing on lively, insightful content that connects with a global audience.
Royce Shih
Vice President Asia Pacific Sales & Marketing, PR Newswire
Royce Shih is the Vice President of Asia Pacific Sales and Marketing, responsible for Sales, Marketing, Multimedia, and Customer Service teams at PR Newswire. Prior to PR Newswire, Royce worked at Groupon Hong Kong as the Chief Operating Officer and Monster.com as General Manager of Hong Kong and Greater China International Business Development. Royce has also worked in the U.S. and Canada in different capacities of Sales and Finance at Morgan Stanley, Wells Fargo, and CIBC.
PR Newswire Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.
For the past year or so, we have seen tremendous growth in online video creation and distribution amongst our clients for PR and more recently, for content marketing purposes. PR Newswire released the results of a study of press releases and media reports which conveyed that, including video and other multimedia assets generates almost fifty times more views than plain text messages. More recently, in our 2013 video marketing survey, 81% of respondents think video is an effective marketing tool. While we are producing more videos each year, do brands get it right every time?
Neal Moore, Co-Founder & CEO of Click2View Asia will be sharing his insights on how to create compelling videos so that your content could be the main attraction and how to build your own audience for life instead of renting it for a campaign. With more than 20 years of experiences as a Reuters journalist in Asia, Europe and the America, John O’Callaghan, Director of Publishing & Partnerships Southeast Asia of Edelman, will share his views on how PR and marketing professionals could better utilize their multimedia content in this changing media landscape. Finally, Royce Shih, Vice President Asia Pacific Sales & Marketing of PR Newswire, will also discuss the importance of having a strategy to distribute branded news and content, with tips and case studies of how video content could be better amplified.
Profiles of Speakers:
Neal Moore
Co-Founder & CEO, Click2View Asia
Neal started out watching cartoons for a living as a Promotions Producer at Fox Kids in London before striking out as an independent television writer, presenter and voice over artist a few years later. In 2005 he retrained as a journalist and joined business-to-business publisher EMAP Communications but gravitated towards the media sales department where his success became legend. Eventually he was poached by online TV channel TelecomTV.com and rose quickly to become their Global Sales Manager.
Neal moved to Singapore with TelecomTV in 2009 to take up the role of APAC General Manager but soon caught the start-up bug and left to launch his own content marketing and production company Click2View, with business partner Simon Kearney, in October 2010.
John O’Callaghan
Director of Publishing & Partnerships South East Asia, Edelman
John joined Edelman this year after 20 years as a Reuters journalist in Asia, Europe and the Americas. He brings his inside knowledge of the media and storytelling skills to enhance Edelman’s communications and content offerings to clients.
John has international perspective on politics, economics, finance, security and social issues after his postings in Hong Kong, London, Singapore, Manila and Washington. He has also worked in Japan and his native Canada. John was in Singapore from 2000 to 2002 and returned in February 2012 as chief correspondent for Reuters and then as Asia editor for lifestyle and entertainment. John writes, edits and packages stories with clients in mind at all times while focusing on lively, insightful content that connects with a global audience.
Royce Shih
Vice President Asia Pacific Sales & Marketing, PR Newswire
Royce Shih is the Vice President of Asia Pacific Sales and Marketing, responsible for Sales, Marketing, Multimedia, and Customer Service teams at PR Newswire. Prior to PR Newswire, Royce worked at Groupon Hong Kong as the Chief Operating Officer and Monster.com as General Manager of Hong Kong and Greater China International Business Development. Royce has also worked in the U.S. and Canada in different capacities of Sales and Finance at Morgan Stanley, Wells Fargo, and CIBC.
PR Newswire Media Coffee
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.