Ideas change everything

How great leaders inspire action

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Simon Sinek |

TEDxPuget Sound

• September 2009

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Leadership expert

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Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why."

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Start with Why

Simon Sinek | Portfolio Trade (2011)

Simon Sinek - *Start with Why*

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This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.