Endless Customers

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.

Highlights include:

• Why today’s buyers trust content more than salespeople (and what that means for your team)
• The biggest misconceptions about being a “media company” and the truth behind them
• Why video is your fastest trust-builder (even if you're camera shy)
• How real companies are using simple, unpolished content to drive engagement, leads, and even hiring
• When to hire a videographer and how that hire can transform your sales team

This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

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Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started.

Highlights include:

• Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox
• How to make a podcast your entire video strategy (and why that works)
• The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode
• Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it.

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

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Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers.

Highlights Include:

• Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research.
• Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing).
• Breeze Agents: Which AI-powered automations are delivering results and which still need work.
• How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot.
• What businesses are learning from early adoption and how you can stay ahead.

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance.

Highlights Include:

- Why quota is a lagging indicator and why that’s a problem.

- The three key areas sales teams should focus on instead.

- How to use leading indicators to course-correct before it’s too late.

- Why tracking performance (not just activity) leads to more closed deals.

- How role-playing and coaching create higher-performing sales teams.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!

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Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.

Highlights Include:

• The #1 reason businesses waste their CRM and how to change that.

• How sales teams that fully use their CRM see 41% more revenue per rep.

• The key automations every sales team should be using right now.

• Why AI won’t help if your CRM is a mess (and how to fix it).

• How to get your team excited about using your CRM (instead of avoiding it).

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies!

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Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales

• How in-house video helps businesses close deals faster and build trust
• Why MoveMobility invested in a videographer (and what happened next)
• The secret to filming 65 videos in 2 days—and how your company can do it too
• How to get leadership buy-in for video (even in traditional industries)
• The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions.

Highlights Include:

• Why "Contact Us" shouldn’t be in your website navigation
• The biggest problem with most sales pages
• How vague calls to action are driving visitors away
• The #1 technical issue slowing down your site and frustrating potential customers
• Small website changes that have a massive impact on lead generation and sales

🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!

📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away

• How outdated payment processes hurt customer trust and revenue
• Why Custom Built chose HubSpot Payment Links over other solutions
• The importance of defining clear success criteria before implementing new tools
• How to roll out new systems without resistance from your sales team
• Lessons any business can apply to improve sales efficiency and customer experience