Stop missing out on 99% of your website traffic
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Learn how to create conversions before the checkout to nurture the 99% of first time visitors who aren’t ready to buy
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Stop missing out on 99% of your website traffic
- 1. You’re Missing Out on 99% of Your Website Visitors (Here’s How to Get Them to Come Back and Buy)
- 2. 99% of first time visitors are not ready to buy
- 3. But, we as marketers often only focus on the 1% of people ready to buy
- 4. You need to pay attention to the 99% who aren’t ready to buy
- 5. You need to pay attention to the 99% who aren’t ready to buy by creating conversions before the checkout
- 6. What is a conversion before the checkout & why is it important?
- 7. Any conversion on your website prior to the purchase
- 8. It creates a beneficial exchange for both you and your prospective customer
- 9. You provide something of value to the prospective customer
- 10. You provide something of value to the prospective customer, such as a discount or content
- 11. And in return, receive contact information or preferences
- 12. Allowing you to nurture prospective customers into a sale
- 13. So what are ecommerce companies doing today to create conversions before the checkout?
- 14. Relying on 3 specific conversion opportunities
- 15. 1. Sign up to receive our newsletter
- 16. 1. Sign up to receive our newsletter 2. Subscribe to our blog
- 17. 1. Sign up to receive our newsletter 2. Subscribe to our blog 3. Add to cart
- 18. But these 3 opportunities aren’t enough
- 19. So what else can you do?
- 20. You can create how it works content1.
- 21. Highlighting different products or services based on visitors’ preferences
- 22. For example…
- 23. If you have a subscription box service, you can show customers what their boxes might look like based on their preferences
- 24. This allows you to gather key information about your visitors
- 25. This allows you to gather key information about your visitors & deliver more tailored content
- 26. You can provide a buying guide2.
- 27. This helps provide prospective customers with more information on larger or more complicated products such as appliances
- 28. In turn, capturing information on your prospective customers
- 29. And making you the authority on the subject matter
- 30. There are so many different pre- transactional conversion opportunities, what will you come up with?
- 31. Discover more conversion opportunities (with real world examples): Download the ebook now
- 32. Now that you have some ideas, you need to execute this pre- transactional conversion strategy
- 33. So how do you do that?
- 34. Create a conversion path
- 35. Call to Action Landing Page Form Thank You Page Follow Up
- 36. Once you’ve executed this conversion path and received their information, what’s next?
- 37. You will want to follow up…
- 38. Allowing you to nurture them into a sale
- 39. There are many ways to do so, but here’s the most important one to consider
- 41. Don’t send the same email to everyone on your list
- 42. One size doesn’t fit all
- 43. Consider making segments based on what people have expressed interest in
- 44. People will be more likely to engage with this relevant content
- 45. And move further along in the sales process
- 46. Here’s a recap
- 47. Not all first time visitors are ready to buy, in fact most aren’t
- 48. Offer these visitors pre-transactional conversion opportunities
- 49. You provide them valuable content in exchange for their information and preferences
- 50. Then use these preferences to further nurture them into a sale
- 51. Remember: Don’t forget about the 99% that are not ready to buy!
- 52. Learn more about creating conversions before the checkout: Download the ebook now