About
I help build organizations that drive growth. Enduring companies build engines of growth…
Courses by Sam
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Generative AI for Sales and Services Professionals29m
Generative AI for Sales and Services Professionals
By: Sam Mallikarjunan
Articles by Sam
Activity
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I just got back from a family trip to the beach and here’s what it taught me about B2B marketing… Go on vacation. Spend time with your family…
I just got back from a family trip to the beach and here’s what it taught me about B2B marketing… Go on vacation. Spend time with your family…
Liked by Sam Mallikarjunan
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I am honored to have joined Siegel+Gale and thrilled for this next chapter!
I am honored to have joined Siegel+Gale and thrilled for this next chapter!
Liked by Sam Mallikarjunan
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I'm excited to report that I've been selected to join an upcoming cohort of HubSpot Fellows! I'll be joining fellow coworkers from all over the world…
I'm excited to report that I've been selected to join an upcoming cohort of HubSpot Fellows! I'll be joining fellow coworkers from all over the world…
Liked by Sam Mallikarjunan
Experience
Education
Licenses & Certifications
Publications
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The Hard Choices Behind How inbound.org Grew 5X
ReadThink by HubSpot
For most of 2014 and 2015, I managed the team responsible for building and growing inbound.org as part of my role at HubSpot Labs. Inbound.org has been fantastically successful, but it required hard decisions that many disagreed with. In this article, learn about how and why I led the team where I did.
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Is Commission Killing the Sales Rep?
ReadThink by HubSpot
Commission is typically considered a sacred cow when designing effective sales organziations. Without it, sales leaders don't believe that reps will be properly motivated to be productive. It also enables you to make bets on potential underperformers -- relying on overperformers to pick up the slack. But could this whole model be counterproductive to the growth of your business?
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How to Not F*** Up Your First 90 Days as a CMO
ReadThink by HubSpot
You’re taking over as Chief Marketing Officer at a company with a mission that excites you and a story you think you can refine and sell to the world. You’re excited to help this company grow. How do you begin? How do you avoid common causes of failure?
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Why Medium Works
ReadThink by HubSpot
You might join because you think Medium has a slick UI, a concentration of great content, and a pretty respectful community as far as commenters go.
But slick UIs can be replicated. Great content creators are as loyal to publishing platforms as politicians are to policy positions — they go where the advantages are. And as far as respectful commenters, communities often lose the genial homogeneity of their early adopters as they scale.
Still, Medium is one of the most exciting new…You might join because you think Medium has a slick UI, a concentration of great content, and a pretty respectful community as far as commenters go.
But slick UIs can be replicated. Great content creators are as loyal to publishing platforms as politicians are to policy positions — they go where the advantages are. And as far as respectful commenters, communities often lose the genial homogeneity of their early adopters as they scale.
Still, Medium is one of the most exciting new companies in years. But why, exactly?
This is that story. -
How To Sell Better Than Amazon
Infinity Publishing
You don't have to sell more than Amazon.com to sell better than they do. Read this book to learn how to eCommerce businesses use customer centric economics and inbound marketing to out-grow their competitors and build a valuable, sustainable business.
Projects
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eCommerce Customer Success
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An overview of how I helped one of my customers achieve a 718% increase in email click-through rate.
Other creatorsSee project
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More activity by Sam
Nice Wonderment callout by @Klaviyo’s leaders in the Boston Globe today. Keep building. Proud of our team and our roots. https://lnkd.in/eSNykh6u
Liked by Sam Mallikarjunan
When the crypto markets are moving sideways/down, a good chart to keep an eye on is the total stablecoin market cap. Seeing this number increase…
Liked by Sam Mallikarjunan
We are super excited to announce our partnership with Armada. Bringing much needed early and rapid intelligence where is it is needed the…
Liked by Sam Mallikarjunan
After the HubSpot content design team’s restructuring in January, I took a few months off to decide what was next for me. Now, I’m excited to share…
Liked by Sam Mallikarjunan
At SaaSWorks we started our AI first transition last fall in earnest which even for a baby startup has implications on existing product…
Liked by Sam Mallikarjunan
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