When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.
Live video streaming is here to stay, so if your marketing team hasn't experimented with real-time video yet, now's the time.