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The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.
At the outset, GOVA is made up exclusively of nine top “multichannel networks” (MCNs). They are Maker Studios, Fullscreen, Collective Digital Studio, Big Frame, BroadbandTV, DECA, Discovery’s Revision3, Magnet Media and MiTu Networks. Each of these companies has built its business primarily on YouTube by helping thousands of creators manage ad sales, programming, talent and content rights issues.
Online video veteran Paul Kontonis, who has helped push initiatives such as the Digital Content NewFronts, will be GOVA’s executive director.
