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(Brought to you by HubSpotters!)
14 Reasons Why Inbound Marketers
Make the Best Advertisers
Marketers don't have to use ads, but they do serve as
a powerful tool for those looking to amplify their
campaigns and dri...
We used to think buying an ad meant irritating your
customer. But as it turns out, certain ads can
compliment your existin...
Want proof? We've seen many HubSpot customers
drive qualified leads through advertising content.
Lauren Mattos
Marketing M...
When creating a paid media strategy,
here's what HubSpot customers get right
Lars Osterberg
Product Manager
#1 They do their homework.
There’s no reason to jump into Ads alone. Get started on the rig...
Search Engine Optimization
Marcus Andrews
Product Marketing
#2 They combine SEM with SEO.
When it comes to taking up space...
Dharmesh Shah
CTO and Founder
#3 They know ads are really all about content.
Want to ensure your ads actually get clicked?...
Lauren Mattos
Marketing Manager
#4 They pick the right places to advertise.
Look, there are a lot of places to advertise o...
Lars Osterberg
Product Manager
#5 They have a smart keyword strategy.
Inbound marketers know to go after long-tail keyword...
Monitor keyword
performance and pause
or edit keywords that
have a poor ROI or aren’t
generating conversions
Marcus Andrew...
#7 They know when to use ads.
Use ads strategically. When selecting content to promote,
look for things that are already d...
Lauren Mattos
Marketing Manager
#8 They don’t just measure clicks.
Clicks on your ads are great, but what happens after th...
Lars Osterberg
Product Manager
#9 They A/B test creative and targeting.
Use your marketing experience to build multiple ad...
Marcus Andrews
Product Marketing
#10 They make data driven decisions.
Build great ads, but let the data tell you which cre...
#11 They build awesome creative.
With all this focus on data and measurement,
don’t forget to build ads that help your aud...
Lauren Mattos
Marketing Manager
#12 They have a clear goal for their ads.
We use inbound at the top of the funnel and ads ...
Lars Osterberg
Product Manager
#13 They build awesome landing pages.
The landing page a user goes to after clicking on you...
Marcus Andrews
Product Marketing
#14 They know inbound comes first.
Without a great foundation, your ads will having nothi...
Thanks!
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