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Counterfeit Facebook - quantitative analysis

Our study covered a sample of 1,067 sponsored Facebook ads displayed to 12 new bot accounts (8 female, 4 male users). Those sponsored ads pointed both to other Facebook pages (when a “like” button was displayed) and to unrelated external websites. Period: october 2014 180 sponsored ads (out of the total 1,067, that is 16.8%) promoted fashion and luxury items, and 137 of them (76%) were legitimate, pointing to original websites or reliable e-commerce shops. The remaining 43 sponsored ads (24%) pointed to websites selling counterfeit items. In our study, fashion and luxury items included clothing garments and accessories such as sunglasses, belts, purses, wallets – but not watches and body products.

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134 views5 pages

Counterfeit Facebook - quantitative analysis

Our study covered a sample of 1,067 sponsored Facebook ads displayed to 12 new bot accounts (8 female, 4 male users). Those sponsored ads pointed both to other Facebook pages (when a “like” button was displayed) and to unrelated external websites. Period: october 2014 180 sponsored ads (out of the total 1,067, that is 16.8%) promoted fashion and luxury items, and 137 of them (76%) were legitimate, pointing to original websites or reliable e-commerce shops. The remaining 43 sponsored ads (24%) pointed to websites selling counterfeit items. In our study, fashion and luxury items included clothing garments and accessories such as sunglasses, belts, purses, wallets – but not watches and body products.

Uploaded by

Andrew
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
Download as pdf or txt
Download as pdf or txt
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Online Advertising Techniques for

Counterfeit Goods and Illicit Sales



October 2014

Andrea Stroppa
Independent security researcher
Huffington Post Italia
andst7@gmail.com
Author

Agostino Specchiarello
Universit degli studi di Palermo
Author

Online Advertising October 2014
Account Sex n Ads
n
Luxury/Fashion
Ads
n Counterfeit
Luxury/Fashion
Ads
B00 M 99 7 2
B01 F 101 15 2
B02 F 72 8 4
B03 M 76 7 4
B04 F 97 10 6
B05 F 90 31 6
B06 M 59 8 5
B07 M 101 4 2
B08 F 99 23 5
B09 F 60 5 1
B10 F 81 7 2
B11 F 132 12 4
TOTAL 1067 137 43
N. Tot. Ads 1.067 in October
17%
83%
Ads
Fashion/Luxury Ads Other Ads
Fashion/Luxury Ads
Fashion/Luxury Ads 180
Fashion/Luxury
Counterfeit Ads
43
Fashion/Luxury Ads 137
0
20
40
60
80
100
120
140
160
180
200
Counterfeit Fashion/Luxury Ads
76%
24%
Legitimate Ads Counterfeit Ads

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