Subscribe

Creativity

Ad Age’s daily coverage of the industry’s top creative work, trends, people and companies.
Work
Watch jackpot enthusiasts prepare for Jackpot Season in Hard Rock Bet’s mockumentary-style campaign

Hard Rock Bet's “Jackpot Season” from 72andSunny New York follows a couple's dedicated preparation.

Watch jackpot enthusiasts prepare for Jackpot Season in Hard Rock Bet’s mockumentary-style campaign
Roundup
12 creative campaigns to know about today
12 creative campaigns to know about today
Work
Royal Canin created a pet-adoption leave policy for new pet parents
Royal Canin created a pet-adoption leave policy for new pet parents
Creativity
The New Yorker marks 100 years with a colorful trip through nearly 700 covers
The New Yorker marks 100 years with a colorful trip through nearly 700 covers
Work
Six Flags’ ‘Funsultant’ takes her job very seriously in humorous spots
Six Flags’ ‘Funsultant’ takes her job very seriously in humorous spots
Top 5
The top 5 creative campaigns to know about right now
The top 5 creative campaigns to know about right now

Featured

Creativity
Director Michael Gracey on his career in commercials, from Evian to Apple

The Partizan director discusses the power of music and spectacle, and how his ads influence his feature films.

Director Michael Gracey on his career in commercials, from Evian to Apple
A-List & Creativity Awards
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Work
Guinness visits all 50 states in sweeping ‘Lovely Day’ campaign by Uncommon
Guinness visits all 50 states in sweeping ‘Lovely Day’ campaign by Uncommon

More from Creativity

View All
CategoryBrand Marketing
See the brands launching buzzy cannabis campaigns for 4/20

Brands from Bic lighters to Hostess are getting lit for the holiday with new edibles, vibey playlists, existential Q&As and more.

ImageSee the brands launching buzzy cannabis campaigns for 4/20
CategoryWork
ESPN created a smack-talk hotline for hockey fans to talk Stanley Cup playoffs

The ‘ESPN Chirpline’ is a real phone number fans can call to ‘chirp’ about the Stanley Cup playoffs.

ImageESPN created a smack-talk hotline for hockey fans to talk Stanley Cup playoffs
CategoryWork
How Innocean and pocstock are training AI to return more diverse images

The “Breaking Bias” project seeks to inspire an industry-wide movement to make datasets more inclusive.

ImageHow Innocean and pocstock are training AI to return more diverse images
Food & Beverage
How Gatorade, with a boost from Kendrick Lamar, and Bodyarmor are refueling sports-drink marketing
Winners and losers
Marketing winners and losers of the week
Roundup
11 creative campaigns to know about today
Brand Marketing
AutoNation hires its next CMO
Work
Royal Canin created a pet-adoption leave policy for new pet parents
Breakout Brand Leaders
2025 Ad Age Breakout Brands—how to enter
Sign up and get Ad Age news delivered straight to your email inbox.

Latest Top 5s

The top 5 creative campaigns to know about right now
The top 5 creative campaigns to know about right now
The top 5 celebrity brand collabs you need to know about right now
The top 5 celebrity brand collabs you need to know about right now
The top 5 creative campaigns to know about right now
The top 5 creative campaigns to know about right now

Agencies

View All
Why agencies should invest in local talent to serve regional clients
Why agencies should invest in local talent to serve regional clients
Former Mediahub CEO and others team up to relaunch marketing consultancy
Former Mediahub CEO and others team up to relaunch marketing consultancy
Tracking ad agency account reviews—the latest on brand creative, media and more
Tracking ad agency account reviews—the latest on brand creative, media and more
Motorola seeks to consolidate creative business in global agency review
Motorola seeks to consolidate creative business in global agency review
Staying current is easy with newsletters delivered straight to your inbox.