Katherine Boyarsky

Great emails are pulled from customer data. Especially SaaS and health tech nurture emails. Whenever I write them, I look at interviews, reviews, and recorded sales calls. Then I focus on the strategy. The first few emails are focused on the benefits and outcomes. It's about making the customer the hero of your product. The next few emails are focused on the PAS (problem, agitation, and solution framework). Show how your product is different from competitors. And add social proof emails. The last few emails are focused on incentivizing. Give the discount. Get subscribers to take action. That's how I do it (and it works).

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Partnering with Eleanor Health has been so refreshing and exciting. Anytime you work with startups there is opportunity for massive growth. They have been great partners and have allowed us to "do our thing" along with leverage some more "out of the box" strategies which have resulted in: - 73% increase in organic search users - 74% increase in organic search new users - 72% increase in organic search sessions - 98% increase in organic search conversion rate - 249% increase in organic leads

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Selecting the right SEO company for your business in Philadelphia can be a game-changer for your online presence. With the city's vibrant business landscape, it's crucial to partner with a company that understands the local market dynamics and has a proven track record of success.. But with so many Philadelphia SEO companies to choose from, how do you know which one is right for you? #PhiladelphiaSEO #LocalSEO #SEOCompany #DigitalMarketing #SearchEngineOptimization #OnlineVisibility #SEOExpert #PhiladelphiaBusiness #SEOservices #SEOtips

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Heads up, B2B marketers! pharosIQ is hosting a wild "webate" on August 21st. It's Mason Cosby of Scrappy ABM vs Tim Davidson of B2B Rizz in a no-holds-barred throwdown on intent data, ABM platforms, and pilot programs. Trust me, this isn't your typical webinar. We're talking verbal cage match with audience voting. Want in on the action? Register at https://lnkd.in/erbpsfeV. You won’t want to miss it! 🥊🍿 #pharosIQWebate #B2BMarketing #ABM #IntentData

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📢 Want to kickstart the year and grow your Long Island-based business? 🚀 Here are 42 easy-to-follow LOCAL marketing ideas you can use to attract more customers, boost your visibility, and improve sales. ✅And, if you'd like to work with a volunteer mentor from SCORE to help you keep on track, you can sign up here: bit.ly/3WN1foF 👉 Check out 42 Powerful Local Marketing Ideas That Work for practical tips and proven strategies that are easy to follow and implement. 💡 If you want to hold yourself extra-accountable, share an idea or two from the list that you will implement THIS MONTH in the comments below. Let’s grow together! ✅Sign up for a volunteer mentor here: bit.ly/3WN1foF #SmallBusinessSuccess #LocalMarketing #GrowYourBusiness #EntrepreneurTips

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🔍 Ever wondered how to truly make your content work for you? On the latest episode of Qualified's Pipeline Visionaries podcast, Michael Freeman, VP of Marketing at Airbase, delves deep into the smart SEO strategies that drive real results. He shares insights on why investing in content distribution is just as critical as content creation. 🎙️ Key Highlights: ⭐ SEO First: Ensure your audience can find your content by understanding their language and intent. ⬆ High ROI Tactics: Don't shy away from strategies that are harder to measure but can yield big returns. ✊ Purposeful Content: At Airbase, every post has a specific objective, be it driving traffic, leads, or supporting sales. 🗣 "95-96% of what we publish has a clear goal, backed by research to ensure success." 🔗 Tune in to the full episode to learn how you can refine your content strategy and drive meaningful results. Link in the comments section. 👇 Qualified

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Healthcare B2B content tip from Colin Hung: Focus on creating compelling stories with great people—it matters more than whether it’s paid or earned media. Full video here: https://lnkd.in/gp7Jzun6 #Storytelling #HealthIT

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One Month = 704 Patients Things to know: Campaign launched on Aug 5. Campaign was for new location, opened in June Client had other marketing programs running prior launch Audience 356K individuals Social ONLY (FB/IG) 504K impressions 5,510 clicks 704 PATIENTS Impressions➡️Clicks➡️Patients (with details in between) Campaign Cost $11K Estimate an average $150 revenue-per-patient (conservatively) Total Revenue estimate: $105,600 Minus cost -$11,000 = profit $94,600 These are {very} rough numbers and not considering CPTs, Dx, billed vs. collected, number of patient visits, etc. TL;DR If you are waiting to be found by patients or just unhappy with your marketing results, let's talk. The future of patient acquisition is SEARCHLESS™. #marketing #patientvisits #DTC #patientacquisition #healthconsumers #healthcaremarketing #SEARCHLESS

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Local SEO is the foundational marketing strategy for any medical practice. Our new packages are a great way to get more patients in 2025. 1. Local Essentials: Jumpstart Your Local Presence Starting at just $795/mo, this plan gives you the essential tools for a strong local push. We offer local and healthcare citations, Review Management, Google Business Profile optimization and posting, and local grid reports to monitor your Google Maps visibility. A fantastic starting point for immediate impact! 2. Growth: Optimize and Convert Take it up a notch with this plan, featuring everything in Local Essentials plus Technical Website Optimization for peak performance and Content Optimization to maximize conversions. Perfect for enhancing your site’s effectiveness and boosting your results! 3. Premium: Dominate the Market For those aiming for local supremacy. This top-tier plan includes everything in Growth, plus Social Media Posting and additional Content Marketing to keep your brand front and center. Become the go-to name in your area and watch your practice flourish!

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SURVEY SAYS! Scaling Up attendees last year said top issues marketers they're concerned with fell into two main categories: 1) Data-Driven Marketing - Attribution, HIPAA Compliance, Investment Mix Modeling, etc. 2) Patient Acquisition - Growing Patient Volume, Improving Lead Quality, Channel-specific Tactics, etc. So we built this year's event around those two themes (and the ever-present theme of preparing your marketing for the future), which we know are exactly the issues on which healthcare marketers are craving more guidance. But you know how we do, we're not just gonna settle for giving you generally the information you want, we're gonna give you SPECIFICALLY the information you want. That's why we've added AMA sessions for you to Ask Marketers Anything -- you can submit questions as part of your registration, and Cardinal's marketing experts will put together answers with exactly the information you need to know. We're even doing an AMA focused purely on How to Master Paid Media, so give us your burning questions on bidding strategies, optimizing Google Ads account structures, or anything full-funnel, and we've got Cardinal's crack squad of Ruchi Patel Dylan Youngs Brandon Wilhelm Marc Apter to answer your questions with actionable insights. Don't miss it! https://lnkd.in/epMkhA6X #ScalingUp

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🔥 New episode alert! 🔥 This time on Product Marketing Life, Collin Mayjack welcomes Jason Oakley and Aubrey Chapnick, the dynamic duo behind The PMM Files. They spill the tea on borrowed creativity, share three of their favorite product marketing examples, and reveal how to craft your own swipe file. Tap in for an insightful and entertaining chat! 👇 https://lnkd.in/ezkQf_-3 #Podcast #SwipeFile #ProductMarketing 

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🚨 PSA for all the email marketers out there: It’s not the size of your list that matters… it’s how you treat it. 😉 You could have 100,000 subscribers, but if they’re not opening, reading, or engaging with your emails, that big ol’ list is just taking up space in your CRM. 💡 Instead of obsessing over your list size, focus on nurturing the relationships you do have. Send content that speaks to your audience's needs, provide value, and keep it relevant. Quality engagement always beats a bloated list of silent subscribers. Remember: A small, engaged list is a marketer’s goldmine. 💌 #EmailMarketing #MarketingTips #CustomerEngagement #QualityOverQuantity

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Here's a wild stat: 3 out of every 5 millennial social media users followed or engaged with health influencers on social last year. Same for GenZ. Just one more reason why upper funnel marketing is where it's at. It's also where your audience is at which is why you should be widening your channel mix to reach them there. Upper funnel marketing doesn't have to look like advertising it just needs to build credibility for your brand so when your audience does finally decide to search for a provider, they've already built up positive feelings and trust towards your brand. https://lnkd.in/eqKQuWTH

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Unlock your potential for your SEO strategy with Google's innovative update! We have the best guidelines on how to maximize your content. Dive into our latest blog to help you stand out in the life sciences and tech industries. https://hubs.ly/Q02QsgmH0

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