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100 years was just the start. With a new generation of automobiles featuring a host of innovations, the Audi brand has never been stronger or looked so good. So whichever model you choose, rest assured that they all offer powerful performance and peerless luxury. They're designed to be driven by people who will not settle for anything less than the best.
Elegant, functional, nimble and the list goes on. It is impossible to limit the attributes of the Audi Q7 to just a few. Among them, the convenience of optional seven passenger seating, sublime luxury and impeccable design.
The unmistakable Audi Q5 sets new standards for dynamic crossover performance, design and luxury. Powered by a 3.2 FSI® or new for 2011, a 2.0 TFSI engine and a rear-biased quattro® all wheel drive, the agile and rugged Audi Q5 offers convenient utility and legendary performance.
430 hp. quattro® and a heritage of performance, luxury and exquisite detailing. That, quite simply, is what the R8 is all about. Supreme performance that’s been heralded by anyone who’s been fortunate enough to drive one.
Iconic in its looks, legendary in its performance. There is no room to misinterpret what the TT line is designed for. A passion for driving is the most fundamental prerequisite. Understandable since it embodies much of what has been learned through decades of racing all over the world.
Infused with the latest technology and performance features, the fuel-efficient* A3 is a driver’s car, pure and simple. Luxurious finishes, taut handling, legendary Audi power and optional quattro® create an extraordinary driving experience.
Bigger, faster and more fuel efficient than any other car in its class*, the Audi A4 commands the road like never before. And with quattro all-wheel drive at the heart of this vehicle, it's never looking back.
With the bar set so high, we knew the A5 had to be more than great. With much exhaustive research, testing and a pedigree that demands performance, the A5 was finally born. Quite simply, it is a pure, uncompromised coupe.
First impressions count. And the Audi A6 has mastered the understated, yet memorable entrance. Sleek lines, passenger comfort, and breathtaking power are at their finest in this car. Available in a 3.0 TFSI V6 quattro sedan, a 3.0 TFSI V6 quattro Avant, or a 4.2 FSI V8 quattro sedan, each of these vehicles sets new standards in athletic elegance.
The completely redesigned A8 is the pinnacle of Audi design. And with a host of innovative technological and luxury amenities, its power and prowess is unchallenged in its class.
When it comes to the Audi S4, nothing is left to chance. It is purposeful and powerful, and it turns heads - moving or parked. Striking Aluminum Optic mirrors, quad exhaust tailpipes and exclusive S4 front and rear bumpers are just a few indicators of the power that lies beneath the hood.
In 1969 Volkswagenwerk AG engineered the merger of Auto Union GmbH and the Neckarsulm-based NSU Motorenwerke AG. The new company was known as Audi NSU Auto Union AG and had its registered offices in Neckarsulm.
Due to the extensive range of Audi and NSU models that covered a wide variety of engines and drive concepts, in 1971 a new advertising slogan was coined: "Vorsprung durch TechnikVorsprung durch Technik"Vorsprung durch Technik" is Audi's tagline in Germany. Literally translated, it means "advancement through technology"; however, English cannot fully capture the meaning of "Vorsprung" which means "to leap ahead."Vorsprung durch Technik ". And since the coining of this term it’s effectively been adopted as the company's mantra to the present day.
Loosely translated, "Vorsprung durch Technik" means “Advancement through Technology”, and it was entirely in this spirit that the first-generation Audi 80 (B1 series) was launched in 1972. With a glittering array of new technical features such as a new series of OHC engines and self-stabilizing steering roll radius, more than a million cars had been built by the time production of this first generation ceased.
In 1974, Ferdinand Piëch was appointment as Head of Technical Development, replacing Ludwig Kraus. During the "Piëch era" Audi really was transformed into a highly innovative car manufacturer, as well as a gradually raising of the brand’s overall positioning. The five-cylinder engine (1976), turbocharging (1979) and quattro four-wheel drive (1980) are great examples of success during this period.
In 1985, the company underwent a change of name from Audi NSU Auto Union AG to AUDI AG, and since then, the company and the products it builds have shared that name. The company's headquarters also moved back to Ingolstadt. Subsequent progress has seen a sensational range of technical innovations including fully galvanized bodies, the most aerodynamic volume-built saloon of its time, the extensive use of turbocharged petrol engines, the development of economical direct-injection diesel engines, the aluminum bodyAluminum BodyThe Audi A8 is the first North American car with an aluminum body built according to the Audi Space Frame® principle. Aluminum Body , the first hybrid vehicles, direct petrol injection and the manufacture of luxury-class cars with eight and twelve-cylinder engines. These really are just some of the many milestones that document the emergence of the Audi brand as a manufacturer of premium cars.
