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It's no accident that Dunkin' Donuts is rolling out a new campaign on National Donut Day—the chain has the word "donut" in its name, after all.
The new work, from Hill Holliday, is an expansion of its long-running, "America Runs on Dunkin" campaign, according to Linda SanGiacomo, senior director of advertising and customer experience for Dunkin' Donuts. The 30-second spot, directed by Greenpoint Pictures' Evan Dennis, launches the chain's new brand platform, "Keep On," which is meant to make a more emotional connection with Dunkin' consumers.
"It's a modern interpretation of 'America Runs on Dunkin'," said SanGiacomo. "And that is celebrating that positive energy and perseverence that defines our guests and our brand.
