DanMilko is a Danish premium milk powder brand. All DanMilko products are produced in Denmark and comply with some of the world’s highest standards within health and safety. This ensures high quality products suitable for every stage of life – from baby to adult.

Brief:
Create a distinctive brand identity for DanMilko appealing to the Asian market - including packaging design for all products - and potential new ones.  The new brand identity should clearly reflect DanMilko’s Danish heritage.

Solution:
The DanMilko logo has a classic expression in the historic typeface and a unique logomark in the swan with a crown - a symbol of its Danish heritage and the Danish royal family. The new design is rooted in a Nordic illustration style and the distinctive royal blue color combined with gold and soft pastels. Short, magical fairytales highlight the essence of each product and distinguish them within the portfolio. All elements are created to emphasize DanMilko’s Danish heritage as a mark of quality.

Proteins are the building blocks of your body.

That’s the fact that ProteinLab's brand is built upon. The hexagon shape represents tissue and molecules, illustrating how the brand helps build a stronger body. 

Balancing black and pastel colours - hard shapes and soft typography - the brand appeals to both men and women. 

Available in Salling Group stores. 

Kingsway is a Private Label brand within the juice category owned by the danish retailer Netto.

Brief
The brand needed to be refreshed into a more modern, clean and natural design in order to strengthen the position on the Danish, Polish and German markets.

Solution
The Kingsway logo is redesigned from pure typography with the crown on top to own the crown as an integrated part of the logotype.

The brand has become much more distinct and visible through the placement on top of all products.

The simple designgrid with the refreshing fruit pictures and clear and natural colors ensures the differentiation and clear decoding within the product portfolio.

And as the final touch the new payoff is executed in a quality stamp together with the new strong crown symbol.

The dark green brand color keeps it all together and ensures a consistent and uniform brand expression.

Nora Milk is the first family-friendly-sized milk in Denmark, with 1.5 liters of delicious milk from free-range cows grazing on grass for 60 days a year. 

Brief
Based on the primary USP’s the task was to create both name and brand identity for the 1,5 liters milk to the nordic market.
A brand that has the potential to accommodate several different products within the dairy category such as yogurt and cream.

Solution
The name Nora both carry the nordic heritage and is a well known character from Disney: ‘Nora Malkeko’.
The design is based on a simple yet classic, Nordic illustrated universe that tells the story of Nora Milk. A solid and distinct system with the clear brand on top and the stripes underneath that carry the product information.
Made to extend with new colors to differentiate products individually while keeping the dark blue as the primary brand color across the product line.

A great product offered at a good price, that fits onto the shelves of every family refrigerator.

All in one has helped the Danes keep their blood sugar level in balance for years. The small cracker is easy to bring on the go and has a sensible nutritional composition. 
But their old platform, focusing on health, had lost its relevance. 


Brief
Based on the new recipe with added vitamins, minerals and ingredients from nordic nature, there was a need for a new brand platform for All in one - and a matching packaging design concept. The new design should reflect the new health platform based on unique brand assets, to reestablish relevance in the market. 


Solution
The new All in one logo was made simpler and lighter, aiming for a more nordic and functional DNA. 
The heavy green colour was replaced by lighter tones, referencing the nordic nature to strengthen the appeal towards a feminine audience. The oblique cut used in the photo style presents both the cracker and the nutritious raw ingredients in them, and a simple system of icons was created to highlight the new USPs of a high fiber content and added vitamins and minerals. 

All in all a solution that balances functional benefits with nordic nature.

Altech is a Private Label brand within the plumbing and heating category. It is owned by French retail company Saint Gobain and sold through the wholesale company Brødrene Dahl in Denmark and in other related companies in the rest of Europe. A brand with many years of experience - and a steadily growing assortment.

Brief
Saint Gobain wanted a new Brand Identity for Altech. One with a more modern, contemporary feel and with an enhanced focus on sustainability and flexibility. The assortment had grown and counted several different categories and levels of quality that the existing design wasn’t designed to communicate.

Solution
The new Altech logo is based on a story about the products. Pipes and fittings are incorporated in the logotype through cuts in the typography that split the letters into the shapes of the products. The typography also forms the visual foundation for the many icons that are created to support the product features and sustainability on the packaging.

The choice of colours fell on a dynamic approach that can meet all four product categories and, in different combinations, work to define the two levels of quality.

The design concept can be produced sustainably by using only two colours and looks coherent no matter if the packaging is a fully printed cardboard box or only a label.

Overall, the solution is a design that both signals through a reused cardboard-look and, in a more practical matter, is produced with the environment in mind.

Paridan is a family-owned business that has made a virtue out of importing French specialities to the Danes since 1974.

Jørgen Hays Thøgersen was the first who made French snails and baguette available to the Danes. Since then, many more specialities from both France and other European countries have been added to the selection. The good and unique story was to be activated through a new design concept for trade throughout the north.

Brief:
The brief was to develop a new brand identity and packaging design concept for Paridan, focusing on the unique story and making the authenticity of the product, the quality, and the origin of the product clear.

Solution:
A unique illustration style based on French tradition is the base of the new design concept. Every product tells a story about how Jørgen brought specialities from European countries to the north. In combination with photos, the design ensures a clear decoding of the products content and taste - and add food appeal. The new logo reflects the company’s DNA in the shape of a hand drawn, personal signature. A unique expression with an exact storyline of the passionate family business, as well as the authenticity and origin of the products.

Original Danish Butter Cookies are a special treat in the Asian market. A traditional gift for those we hold near and dear to our hearts. Bisca has been on the market as long as butter cookies have existed, but the competition is growing quickly and ‘the original’ and ‘royal’ Danish butter cookies have been copied endlessly. Bisca saw the necessity of doing something new and different from the competitors. 


Brief: 
Develop a new concept and design for Bisca's Danish Butter Cookies for the Asian market. The well known baker and founder of the established Danish brand ‘Karen Volf’ were to be used as sender of the new concept. With the intent of differentiating from competitors and innovating within the category, Bisca want to reestablish their relevance in the market. 


Solution: 
The new design concept unfolds with a younger edition of Karen Volf as the entrepreneur behind Danish Butter Cookies. Karen is the front figure and is illustrated through a style of Nordic roots and a modern feel. In combination with the chosen font, there is a balance between the classic product and the new, modern context. A concept that can expand over time with other Danish classics. 

Cocktails are as trendy as ever before - and more and more are experimenting with mixing an authentic cocktail at home, just like you’d have it at a cocktail bar in the city. Imerco is launching their own series of bar accessories to mix cocktails at home. 

Brief
The new bar-series should live under the name ‘Mixology by Casa Living’ and partake in raising Imerco’s profile through a strong Private Label design.

Solution
The new design concept is based on the idea that it's an art form to mix a cocktail - boiled down to the concept line: ‘The art of mixing’. Set in a strong and artistic style of photography with cocktails, products and ingredients - all in wonderful artistic unity. A concept filled to the brim with food appeal that makes you want to try mixing at home - while still making it easy to understand the different product types. 

Design by Bessermachen. Photography by Mikkel Jul Hvilshøj. 

JunkFood is a NGO founded by the Michelin-chef, Rasmus Munk with the ambition that no-one in the streets of Copenhagen should go to bed hungry.

Brief
The organization cooks daily for socially vulnerable men and women and today, JunkFood delivers more than 300 daily meals to people on the streets in Copenhagen. In order to raise money, the project has moved into retail in the shape of the product line ‘JunkFood’ containing products made to make ‘junkfood’ at home. The first 3 products are variants of premium ketchup - developed by Rasmus and currently for sale in Irma. 

Solution
Bessermachen has designed the packaging for the first product line from the initiative - a line of premium ketchups. The design uses a graffiti tag to balance and reflect the exclusivity of the product and at the same time signals the good cause it supports.

Since 1890, the classic biscuit- and cake brand ‘Karen Volf’ has delivered traditional baked goods to all of Denmark. To ensure renewal and rejuvenation of the assortment, Karen has developed a little series of American inspired treats. Products in an entirely new format - individually wrapped and easy to enjoy on the go. 

Brief
Development of a name and design concept for a new product series from Karen Volf that speaks to a younger audience. The new series is the first step in a new line of similar products that are meant to bring the traditional brand into a new era.


Solution
Bessermachen developed both name and identity for ‘Funky Bakery’, the new sub-brand from Karen Volf. The new design concept is carried by an illustration of Karen in a younger version - on her way out into the world to find inspiration for her next baking project. A design, that positions the product and the taste through a playful style and tone. A strong foundation that can be expanded with new, exiting projects and a concept that is easy to activate on other platforms, with the physical character ‘Karen’ as the main element.

Askul is Japan's answer to Amazon with a large portfolio of products within homeware and accessories. Latest, they launched a series of spice mixes made for exotic meal preparation at home for the Japanese market.

Brief:
Bessermachen was asked to design bags for their range of spice mixes. The design needed to have the warm feeling of spices and at the same time communicate the products in a nordic style with a japanese touch.


Solution:
The design is based on patterns that reflect the spicy and oriental spice mixes, combined with the very clear storytelling about the product occasions: Meal preparation. A simple yet colourful look that fits the local market.

Rebiome is a new skincare concept based on science and made with natural ingredients only - developed by Pauline Hellmann. Made to rebuild your skin and bring it back to its natural state with Pre- and Probiotic complexes.

Brief
As the concept was brand new, we needed to create everything from scratch. Bessermachen was asked to make the new brand platform, name, product naming, the physical packaging, identity, packaging design and communication concept.


Solution
Bessermachen developed a brand platform for Rebiome where science meets nature. The focus of the design was to empower the functional aspect of the skincare products and what they do for the skin. We did this by visually being close to nature and by turning the surface of leaves into a symbol for the skin. In combination with a pharmaceutical approach of showing ingredients, the packaging gained a serious yet natural look. 

Over the last years, 7-Eleven has been on a long journey, moving the store concept from ‘kiosk’ to a convenience food store. But the link between their Private Label design and the rest of the brand experience needed to be clearer. 


Brief:
Taking the packaging design of 7-Eleven closer to the brand identity and ensuring recognition as well as flexibility to fit both the fixed selection of convenience food and seasonal offerings.



Solution:
A new Private Label design taking quality convenience to a new level. A wide range of products wrapped in corporate green makes for a natural looking packaging concept. By heroing the distinctive ‘7’ and transforming it into a  linear pattern the great product series is now even closer to the brand DNA.


A design grip that makes it easy to extend the product range with limited and seasonal offerings

Byens Plantetorv is a new green initiative to all plant loving Copenhageners. The aim was to create a destination where city dwellers - with or without green fingers - easily can buy and learn how to create green balconies in the city.

Brief:
With the characteristic building as a starting point and the combination of plants, city and knowledge, Bessermachen was asked to create an identity and concept for the new plant hall. The solution was to be pragmatic and simple to execute - and preferably in a sustainable way.

Solution:
Logo and identity are based on shapes and structures from the historic building on Reffen. The ceiling with the characteristic iron constructions in combinations with leaf structures created the foundation for the new logo. The expression became a fine balance between the raw feeling of Reffen and the organic from the plants. The identity was executed on facade, signs, plant tags and a long line of other elements for the opening on July 1st, 2021. All elements should be easy for the Plant Hall to execute themselves - so the solutions are made to be simple and practical in a busy everyday life.

First Price is a price-fighter Private Label. The design of the series was no longer up to date with time nor with the quality of the products. And Bessermachen won the task of updating and modernizing the old brand. First Price is sold through Dagrofa and NorgesGruppen in Denmark and Norway, available in Meny, Spar, Min Købmand and the Kiwi-chains.

Brief:
The brief was to redesign First Price to match current trends and the improved quality of the products, with a design system made to accommodate both food and nonfood and work across categories. Due to the low price point of the brand, an essential part of the task was to ensure the design could be handled and executed easily and affordably.

Solution:
The result is an entirely new take on the old brand, coming to life in the shape of a striking and distinctive logo in the old red color on a white label. The label solution also made it possible to work on a range of different backgrounds without losing recognition. The essence of the new design is to show quality through a playful simple approach in the style of photography. The white background color from earlier has been replaced with different colours that match the individual product. All in all a much more approachable solution that gives the impression of ‘more, for less’.

Sun Lolly - well known for their iconic triangle ice creams and fruit drinks - wished to launch a new product line in order to offer a healthier drinking alternative to the smallest consumers.

Brief:
The brief was to develop an identity and packaging design for Sun Lolly Fruity Water. A design that clearly shows the new category ‘water with fruit taste’ ensuring a more natural and healthy look than the rest of the Sun Lolly portfolio.

Solution:
The design for Sun Lolly Fruity Water illustrates the product intrinsics by clearly showing both water and fruit. Handwritten fonts and illustrations tells the story of a more natural product - without compromising on taste - and “refreshment” was integrated through droplets with product claims. All on a naturally white background with paper structure.

The latest years the traditional kiosk market has changed significantly. There has been an increased competition from supermarkets and gas stations and at the same time, the consumption habits have changed. The Danes eat less sugar, smoke less and live a healthier life. In order to accommodate the challenging situation 7-Eleven made a repositioning strategy with an increased focus on healthy ready-to-go meals aimed at a quality conscious customer group.

Brief:
To accommodate the increasing demand for healthier convenience food and the shift from a supplier driven product range to a private label, the brief to Bessermachen was to create a design system and a visual platform for 7-Elevens Private Label selection.

Solution:
7-Eleven had been successful in creating a solid portfolio of fresh convenience products that were to be sold under their own label. The design solution should be able to accommodate both private label products as well as products from other suppliers - such as Cofoco and The Protein Kitchen.

The result is a simple and uniform design with 7-Eleven as the clear sender, to strengthen the chains new position. A design that signifies quality and consideration of produce, health and environment. By ensuring a peek through to the product and by using the colour white, the products appear fresh and the brand, credible. It is easy to find something for everyone in the selection - whether you’re looking for great taste or a healthy alternative.

We all love products with a sustainable agenda – and the new skincare series from Lukalli has just that. We’ve helped tell that story by creating graphic and sustainable design and packaging.

Brief:
A new brand identity and packaging design concept for the sustainable skincare series Lukalli. A design that reflects the story about the brand’s locally sourced ingredients and its sustainable foundation.

Solution:
Location and nature were translated into graphic landscapes on outer packaging as well as the wavey logo. The handpicked ingredients and the love for local craftmanship came to life in the stamp that follows the Lukalli brand. The colors were taken directly from nature and the ingredients and both bottles and outer packaging was made in sustainable materials. Because we all need a sustainable future.

CO2HERO is an up-and-coming initiative, create to help people live a more sustainable lifestyle by reducing their CO2 emission. They came to Bessermachen for a helping hand with their visual identity.

Brief:
Development of a new identity for CO2HERO, with the purpose of creating a distinct brand that reflects the company’s primary goal: to lower the CO2 emission in the world. The design was primarily to be used on their newly developed app, while also being able to work on digital platforms both nationally and internationally. 


Solution:
Bessermachen has created a strong logo with a build-in story of cutting down on CO2 emissions, illustrated through the distinct cut in the ‘O’. A creative, visual hook that was built into the corporate font, so that the idea could move into other messages and communication.
The ‘cut’ became a graphic element, that can be used in concrete visual messages about cutting down on different things in everyday life.

Sunlolly was about to launch a line of organic variants of their classic freeze-at-home triangular ice lollies.

Brief:
Create a new design concept to the organic line of freeze-at-home ice lollies. A design that’s in clear cohesion with the classic series - but with clear references to an organic and natural profile.

Solution:
Bessermachen created a new expression to the organic series with a clear DNA and link to the existing product portfolio. A new style of illustration, with a raw and natural look, was created to showcase different flavours - for example by using natural effects, such as brown paper as background instead of clear, somewhat synthetic, colours. Likewise a new, handwritten font was used to describe content and amount. All with a clear reference to the existing product portfolio.

Palaö juice came to Bessermachen for a new design concept that could include a range of new products in their growing portfolio.

Brief:
Create a new brand architecture and redesign the packaging - including logo and product names.

Solution:
Bessermachen helped Palæo juice build a new brand architecture for their growing product portfolio including many new product lines to come - stretching from cold pressed juices to lemonades, shots and many taste variants.

We redesigned the logo to keep the nordic heritage while still making a clear distinction from the restaurant brand “Palæo”. The logo is built around a clear triangle - referring to the “food pyramid” - and with the new payoff: “Your daily greens” we are taking the juice brand into a new era of healthy living. A text motor that works perfectly with the healthy ingredient line up for every single product.

Find and taste Paläo in 7-Eleven.

SALTVERK produces handcrafted flaky salt in Iceland with an ancient method originated in 1700 using sustainable energy from geothermal wells.

Brief:
Redesign SALTVERK with a distinct look that honours the handcrafted product, celebrates the Icelandic heritage and stands out on the shelves.

Solution:
Bessermachen developed a design combining clean landscape photography by Claudia Regina with a raw graphic identity that captures the story of Iceland, artisanship and nature. A design that celebrates the natural beauty of the salt flake.

Since the launch of the new design, SALTVERK has more than doubled its sales.

Aalbæk Specialties wanted to follow the trend of food on the go.

Brief:
Create the name and packaging for a "snack on the go."

Solution:
Bessermachen has developed a new identity and name for Aalbæk Specialty's "Snack" range. The series was named "Snack Bites", and the inspiration was taken from butcher paper – and its matte finish – to signal high quality. The result was a simple design for a range of exquisite ingredients with intense flavor, that lifts the design of Aalbæk Specialties into a new category. Bon appétit!

Client:
Karamelleriet

Brief:
Create a design that inspires gift giving.

Solution:
The caramels from Karamelleriet speak for themselves. But how do you make a product relevant on all occasions? And how do you increase sales from one to two? Bessermachen found the answer to these questions by developing a ‘belly band’ for the caramel packages, that bound two packages together. A simple solution that made Karamelleriet's communication both flexible and relevant, as the belt made it possible to say everything from "Congratulations" to "Just because".

Part of Coca-Cola’s bottled water portfolio includes Bonaqua in Sweden, Norway and Finland. The portfolio is fragmented with different positions and market shares due to local differences in consumer taste, preferences and competitive landscape.

Brief:
To create a flexible and outstanding label design including all relevant water clues for Coca-Cola's quality bottled water unifying the different portfolio and brand positions.

Solution:
The logo was reshaped and centralised and by focusing the design on fresh fruits submerging in water, highlighting the different Bonaqua flavors, the new label design is playful and fresh while indicating natural taste. And at the same time making room for the broad portfolio.

CASE: DERMA

Derma har siden 2006 stået for ren certificeret hudpleje til hele familien med udgangspunkt i respekten for kroppen såvel som naturen. Porteføljen udgøres af serierne: Børn, Kvinder, Mænd, Familie, Sol og Vask.

Udfordring:
Tiden var løbet fra udtrykket
Derma havde været på markedet i 13 år, og tiden var moden til at opdatere de forskellige serier. Udtrykket skulle være mere nutidigt og rent i udtrykket, men stadig med en grad af kenkendelse i forhold til det gamle design. Herudover skulle designet have lang levetid.

Løsning:
0% kemi 100% Derma
Bessermachen udviklede et redesign til Dermas hudplejeserier med et tilhørende illustrations-univers. Resultatet blev et mere enkelt og nutidigt design, som tydeligt kommunikerer Dermas kernebudskaber og claims, så som 0% farvestoffer, allergivenlig, økologisk m.m. Og naturligvis stadig med et tydeligt link tilbage til det Derma, mange allerede kender og er trygge ved at bruge til store og små.

Bon Appetit Group is a family owned Danish company specializing in homemade takeaway meals using only the best seasonal ingredients. Their new takeaway concept, Signature Taste, contains a large range of homemade salads and sandwiches.

Brief:
Create a new brand identity and packaging design for Signature Taste.

Solution:
Bessermachen created a minimalistic packaging design that puts the food first. Keeping the color scheme happy and warm, the packaging was adorned with a graphic representation of select ingredients in a classic ‘potato print’ style to highlight the handmade quality of the product.

Daiiys is a new Danish cosmetics brand with a line of skincare essentials for sensitive skin. No perfumes, parabens or any other unnecessary ingredients.

Brief:
Create a clean, minimalistic look with playful qualities.

Solution:
We created a design that clearly expresses Daiiys philosophy of “No Nonsense Added”. A simplistic design with short, playful sentences that show the core values of the brand. The gradient on the packaging is inspired by the peaceful colours of sunrise and sunset, and is designed with the whole family in mind, appealing to both children and adults. The overall design impact reflects the text on the packaging: “Pure and uplifting products that deliver good vibes all daiiy.”

Aalbæk Specialties wanted to expand their range and challenge the sliced meat ​​market for the foreign specialties.

Brief:
Create a product range that represents premium quality and honesty.

Solution:
The end product was a range of thin, delicate slices that are convenient and make it easy to get exquisite flavors on the tapas table, for lunch or for dinner. Bessermachen developed the packaging design for the range "Delicate Slices", which consists of conventional and organic variants. The design is based on Aalbæk's Specialties DNA, taking inspiration in butcher paper and creating a simple design where the product speaks for itself.

A selection of Nordic schnapps and gin made for Thomas Cook Airlines.

Brief:
Redesign the KYST bottle designs.

Solution:
Kyst is the Danish word for coast, and this was Bessermachen’s inspiration for the redesign. The Nordics are known for their open spaces and bright lights, so we created a design that pays tribute to horizons - the simplistic beauty of sky meeting ocean. The result is minimalistic and tranquil with light, airy colours.

ANGAN is a sustainable handcrafted skincare brand from Iceland. The brand was created to embrace a way of utilising Icelandic raw natural materials.

Brief:
Design the visual identity for Angan Skincare.

Solution:
Angan is born from the cultural rituals rooted in Iceland – bathing in natural geothermal pools and the arctic ocean and using old remedies with wild, hand picked herbs that have been used for centuries to nourish the skin. We wanted to reflect this in our design. The logo gives a nod to mountains, nature and runes with a sense of mystique and old nordic heritage. The green bottles symbolize the sustainability of the product, but also pay homage to the bottles used at pharmacies in the old days.

From seasonal milk to Kefir to salted butter, Essens is a range of all-organic high-end Arla dairy products.

Brief:
Create a premium brand that stands out among the regular dairy products.

Solution:
Bessermachen created a visual identity and packaging with a unique palette of dark purple, blues, and orange, that stand in clear contrast to the usual light colors within the product category. The design is simple, pleasing to the eye and signals premium quality and indulgence. Bessermachen also came up with the name “Essens” to represent the quality and character of the products.

MDerma is a range of products for sensitive and susceptible skin, developed by a dermatologist and sold in pharmacies.

Brief:
Create a brand new visual identity and packaging design for MDerma.

Solution:
Bessermachen created a design with light, matte colors to give a sense of the calm and comfort that the products will provide for your skin. The glossy white cross symbolizes first aid and pharmaceutical help and helps make the result look clinical, yet beautiful and distinctive.

Casa Modena is a range of high quality Italian charcuterie products that has been developed exclusively for Irma.

Brief:
Redesign the packaging design of Casa Modena.

Solution:
The design was developed to fit into Irma’s identity while still representing the great taste of Italy, combining the flourish of Italy with the clean lines of Scandinavia. The line consists of 7 different products and is only sold in Irma.

Himmerland is a range of chicken meat (from conventional, organic and free range chicken) by Rokkedahl - a Danish farm located in the north of Jutland.

Brief:
Create a new brand identity and a packaging design concept for Himmerland.

Solution:
Rokkedahl is known for their focus on ensuring the best living conditions for their chickens, working closely with the Danish animal welfare organization “Dyrenes Beskyttelse”. This inspired us to to create a packaging design that reflects the welfare of the chickens. The style is illustrative and has a nostalgic feel that gives a sense of Rokkedahl’s traditional values.

Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.

Brief:
Redesign Aalbæk Specialties.

Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations were butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.

Client:
Konnerup

Brief:
Create a design that unites chocolate and the magical world of Hans Christian Andersen’s fairy tales.

Solution:
H.C. Andersen’s fairy tales are as meaningful and relevant today as when they were written. Bessermachen wanted to honour these stories as a unique piece of cultural history, but with a contemporary look. The result was an enchanting packaging design adorned with different illustrations based on H.C. Andersen paper-cuts, as interpreted by Niels Ditlev. A high-end look matching the premium chocolate and the magical stories.

What began in a kitchen in a suburb in Germany with a sack of sugar and a copper kettle has developed into one of the most successful and popular global brands in the confectionery sector.

Brief:
Design a box that allows you to store leftover candy in an aesthetically pleasing way.

Solution:
Using some of Haribo’s classic pieces of candy, we created fun, intricate patterns that clearly display what the box is intended for. The result is a whimsical piece that can be proudly displayed in any kitchen.

Lehnsgaard in Southern Bornholm produces cold pressed rapeseed oil using traditional craftsmanship and high quality ingredients - a product that is 100% Bornholm.

Brief:
Redesign Lehnsgaard’s rapeseed oil labels and develop a new packaging design that honours the high quality oil and craftsmanship.

Solution:
Lehnsgaard rapeseed oil is known as the gold of Bornholm, so Bessermachen used this as the main design inspiration. As a result, the design includes a beautiful gold touch which we combined with hand painted and classic illustrations by Niels Ditlev, allowing the outside to reflect the high quality oil that is on the inside.

Amazing Space is a range of natural, organic and multipurpose beauty care products.

Brief:
Create a visual identity for Amazing Space that inspires trust in the quality of the product.

Solution:
Amazing Space uses the oil from the the perennial plant (commonly known as Inca Inchi) in all their products, and we took inspiration from its shape, using it as a graphic element throughout the entire identity. The shape is illustrated in an x-ray style to signalize transparency, while still retaining an organic shape in its lines.

Baby space is a neutral, mild and gentle product line for sensitive baby skin - free from synthetic chemicals such as parabens, dyes, alcohol and phthalates.

Brief:
Create the packaging design for Baby Space, while keeping it within the Amazing Space family.

Solution:
This line of baby products is gentle on the skin, so it needed to have a gentle and sweet look to appeal to caring parents. With a white teddy bear as its mascot, the overall design is kept minimal, catering to the modern family. The pastel color scheme gives the brand an ethereal look, while the black helps give it structure and an edge.

Aalbæk Specialties wanted to expand their range with sliced meat for the tapas market.

Brief:
Create a product range that represents premium quality and honesty.

Solution:
The result is a simple design where the product speaks for itself. The high round shape is an untraditional one for this type of product, but it blends in beautifully on a tapas table among little bowls with olives and pesto.

What began in a suburban kitchen in Germany with a sack of sugar and a copper kettle has developed into one of the most successful and popular global brands in the confectionery sector.

Brief:
Create a name and packaging concept for Haribo sour candy.

Solution:
The sour taste is an intense one, and we wanted the colors in our design to reflect that. They are bold, electric and in your face, showing that these products are for those who can handle the sour sweets.

'Den Økologiske Slagter' is a wide range of organic cold cut products – a range which also includes sliced bacon.

Brief:
Create a new packaging concept and corporate identity.

Solution:
Bessermachen was inspired by the ‘Ø-mærke’ (the Danish symbol for organic products), and created the logo based on it to give the consumer a clear idea of the organic value of the product. The colors were kept red and white to symbolize the local Danish quality. The result was a simple and honest design – an everyday product which shows people that organic doesn’t have to mean expensive.

Lohaco is a Japanese brand that creates household products for the kitchen.

Brief:
Create the packaging design for Lohaco’s plastic bag series.

Solution:
Keeping your home, and especially your kitchen, clutter-free can be a daunting task. That’s why Bessermachen designed a functional, aesthetic way to store plastic bags that fits into any modern day kitchen. The packaging blends the clean lines of Japanese design with pure Scandinavian minimalism. A design that is sure to please any Marie Kondo fan.

Client:
Karamelleriet

Brief:
Create products and packaging that celebrates the magic of the holiday season.

Solution:
The best thing about the long, dark winter days is that we get to see more of the stars in the sky. With inspiration from those magical starry nights, Bessermachen created an elegant Christmas calendar and three irresistible special treats called Mrs. Stardust, Mr. Magicdust and Miss Moonbeam. The packaging is sleek and exclusive in black, glitter and gold. So, wish upon a star and enjoy a bit of Christmas wizardry.

Pastariget makes locally cultivated pasta from durum wheat, grown on the Frennegård fields near Svaneke.

Brief:
Redesign the packaging design of Pastariget.

Solution:
Infused with Svaneke’s many hours of sunshine and nature’s own spice rack, the pasta tastes of lots and lots of love. And that was our inspiration for the design. We wanted the product to shine by matching the magical, natural colors of the pasta itself. The result is a minimal packaging design with a rustic and honest look, that stands out on the shelf and represents the premium quality of the pasta.

3 Stjernet are Denmark’s leading producers of salami.

Brief:
Create a new packaging design for 3 Stjernet.

Solution:
Bessermachen created distinct color profiles to help consumers distinguish between 3 Stjernet’s different types of salami. The design also allowed the products to stand out next to other salami products, while showing delicious and easy serving suggestions instead of the the salami on its own.

Brief:
Redesign an existing range of soups and sauces.

Solution:
The design features natural ingredients as well as the final product, and utilizes colors like roasted red and eggplant purple to give the impression of warmth and comfort. A cloth runner across the packaging leads the eye up to the mouth-watering bowl of soup at the top.

Client:
Karamelleriet

Brief:
Create a modern, sharp and eye-catching Christmas calendar.

Solution:
A Christmas calendar wrapped in silver on the inside and out, with shards of icy glitter - all designed to give you that magical feeling of standing out in the glittering snow on a frosty day.

Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.

Brief:
Create a product range that represents premium quality and animal welfare.

Solution:
Bessermachen developed new packaging for Aalbæk Animal Welfare products based on the company's DNA combined with real photos of thriving farm animals. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Client:
Karamelleriet

Brief:
Create a design that captures the joyous feeling of spring.

Solution:
Inspired by the delicate colours of the very first spring days of March, when the easter flowers slowly start to bloom, Bessermachen captured the pre-summer season and created Spring Sun (vanilla fudge, white chocolate and pineapple) and Drizzling Rain (vanilla fudge, pistachio and white chocolate).

Bisca is Denmark’s leading bakery for butter cookies. In 1890 the very first butter cookie was baked in Hellerup, north of Copenhagen, under the name Karen Volf, and in 1952 the bakery became “supplier to the Royal Danish Court”. Today, Bisca is a global brand and well-known outside Denmark.

Brief:
Develop a new packaging design for Bisca’s butter cookies.

Solution:
Bisca’s position as a supplier to the Royal Danish Court as well as their focus on quality and craftsmanship were essential aspects to communicate. To market the butter cookie outside Denmark as a Danish speciality, Bessermachen designed the box as a present, using gold, red and royal blue to create an elegant and classic design that represents their values and says “good taste”.

In 2012, Eva Solo launched a range of kitchenware that combined professional chef-quality with Eva Solo's uncompromising design quality.

Brief:
Create a visual expression that united the two worlds.

Solution:
The concept was to use the product itself as a strict design element - to feature it's aesthetic qualities. We combined this concept with pictures of high quality food products to show the versatility of Eva Solo’s high-end kitchenware. Form meets function in the gastronomical realm!

Kildevæld’s mineral water is bottled straight from an underground source close to Saltum in northern Jutland, Denmark. Here, deep below the surface, some of Denmark’s finest mineral water is found.

Brief:
Design a label for Kildevæld Mineral water with three different taste variations.

Solution:
The design is kept simple, clean and fresh with a focus on the product itself – water. The different variations are adorned with pictures of fresh fruit to emphasize that each of Kildevæld’s tastes are natural and refreshing.

Karamelleriet was founded by two enthusiasts with a shared dream, and a great respect for the traditional craftsmanship of completely handmade caramels.

Brief:
Create a new design that reflects the company’s values, but has a distinct and innovative look that stands out on the shelves.

Solution:
A brand new identity with everything from logo and packaging, to display and flyers, all based on the essence of “Karamelleriet” - the caramel itself. The new design was inspired by the contrasting curves that occur in the process of making the caramel, and by the elegant shape of the finished pieces of caramel.

A branding project for Brandhouse/Subsero.

Brief:
Create a packaging design for chocolates that represents the 12 different archetypes a brand can be.

Solution:
Bessermachen designed 12 different packages that each represented the nature of one of the 12 different archetypes in the form of pin-up girls on classic tin boxes. We also created a calendar for 2012 with a different pin-up girl for each month. Everything was developed from the ground up: Models were styled, photographed and later illustrated by the artist Niels Ditlev.

We are very proud to have received awards from DesignRush for our work with Brandhouse/Subsero

Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.

Brief:
Redesign Aalbæk Specialties.

Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.

Netto is a known Danish supermarket chain. They were interested in opening up bakeries within their stores.

Brief:
Create a logo and concept for Netto’s in-store bakery.

Solution:
The design is kept simple and minimal, with a clear focus on the authenticity of the baked goods. The products are freshly baked everyday, which is a fact Bessermachen wanted to highlight by using beautiful photography with a Scandinavian feel.

Viola Sky is a luxury lingerie brand for everyday wear, inspired by the world of pin-ups, fine dusty pastel colours and the playfulness of the 50’s.

Brief:
Develop a new packaging concept for Viola Sky’s lingerie.

Solution:
Viola Sky plays with elements that embrace and highlight the female figure, requiring a sensual and feminine packaging with a distinct sense of luxury. The playful pale pink compliments the brand’s essence, and the cheeky little peek through the box entices you to open it as soon as you get your hands on it.

Body Nordic / Spa is a Danish body and skin care brand for the entire family. Their philosophy is to combine high quality and beautiful design. Every product is a daily treat for both men and women.

Brief:
Develop the packaging design for Body Nordic / Spa.

Solution:
The design is kept simple and minimal, in cool Scandinavian colors, illustrating the purity of the products.

A branding project for Brandhouse group.

Brief:
Create a packaging design for chocolates that represents the 12 different archetypes a brand can be.

Solution:
Bessermachen designed 12 different packages that each reflected the nature of one of the 12 different archetypes. The taste of each piece of chocolate was made to match one of each of the personas, and was developed in close collaboration with chocolate artist Henrik Konnerup.

Kasa Joe is an Italian takeaway concept based on original recipes and fresh ingredients.

Brief:
Develop the packaging design for Kasa Joe.

Solution:
Bessermachen designed the logotype, identity, and packaging for Kasa Joe that gives a feel of timeless takeaway. Modern, but with a distinct nod to italian traditions.

Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.

Brief:
Redesign Aalbæk Specialties for the supermarket chain REMA 1000.

Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.

Qdo is Scandinavian tableware designed for the cosy moments of life. It combines the best of multiple worlds - its roots in the heritage of Nordic design, with international inspiration.

Brief:
Create the entire visual identity for Qdo.

Solution:
Bessermachen chose to take inspiration in the design details that are usually only seen by those behind the scenes and used wireframe illustrations as the main art for the packaging, emphasizing the design of each product. The witty text on all the packaging gives a touch of personality and makes the the consumer think about how the product fits into their lifestyle.

An exclusive product line extension consisting of diffusers, perfumes and candles.

Du Coeur is a new Danish brand produced in Grasse, France. The assortment consists of soap, sulfur, perfumed candles and home fragrances.

Brief:
Create an identity and a packaging concept.

Solution:
Bessermachen came up with the name Du Coeur, which means ‘from the heart’ in French. The identity came from merging a romantic French style with the clean lines of Scandinavian design. The result is a range of products with a delicate and elegant blend of the two worlds.

Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.

Brief:
Redesign Aalbæk Specialties for the supermarket chain Netto.

Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.

Aalbæk Specialties is a traditional company established back in 1920 selling high quality meat products.

Brief:
Redesign Aalbæk Specialties.

Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations was butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.

Aalbæk Specialties is a traditional company established in 1920, known for selling high quality meat products.

Brief:
Redesign Aalbæk Specialties for the supermarket chain Fakta.

Solution:
Bessermachen developed a new graphic identity for Aalbæk Specialties based on the company's DNA and with visual references to delicious ingredients and handcraft quality. One of the main design inspirations were butcher paper – and its matte finish – that is key to signaling high quality to the consumer.

Each range received its own packaging design by Aalbæk Specialties with an easily recognizable expression. The new identity has reinforced the company's brand, and Aalbæk Specialties has grown by more than 40%.

A branding project for Brandhouse group.

Brief:
Create a packaging design for chocolates that represents the 12 different archetypes a brand can be.

Solution:
Bessermachen designed 12 different packages that each reflected the nature of one of the 12 different archetypes. The taste of each piece of chocolate also matched the personas, and was developed in close collaboration with chocolate artist Henrik Konnerup.

Grønnegaarden are all about organic soft drinks and juices created the original way. They are pioneers in the Danish market within organic soft drinks, driven by an ambition to create good and tasteful products.

Brief:
Develop a new packaging concept for Grønnegaarden’s organic soft drinks and juices.

Solution:
The design features images of natural ingredients to show that this is an organic product made with real fruit. It is easy to identify what it is you are buying with just one glance, perfect for the consumer on the go.