YouTube Kids was built to be a fun, family-friendly place for kids and families. The YouTube Kids app has popular children's videos and diverse new content, delivered in a way that's easy to use for children.
Before your child gets started, there are a few details we want to make sure you understand:
YouTube Kids profiles
Profiles are available on devices where:
- The parent is signed in, and
- The YouTube Kids app is installed.
You can have up to eight profiles. Learn how to create a profile.
One option is to allow your child to explore all videos on YouTube Kids. Parents can choose between 3 age-based content settings:
- Preschool (Ages 4 & under)
- Younger (Ages 5—8)
- Older (Ages 9—12)
Our automated systems select content from the broader universe of videos on YouTube. We work hard to exclude content that’s not suitable for kids. But we can’t manually review all videos and no automated system is perfect. If you find something inappropriate, you can block it or report it for fast review.
Another option is to handpick the content your child has access to yourself (Approve Content Yourself). If you choose this option, your child can't search. For more info on how to implement this option, refer to the YouTube Kids guide to parental controls and settings.
Pick the option that you think is best for your child. You can change these settings at any time. We also offer various tools and settings, described below, that you can use to further control your child's experience. Learn more about parental controls and settings.
Videos in YouTube Kids can be discovered in several ways:
Search
Videos on the home screen
Recommended videos
Watch it again
What parental controls are available in YouTube Kids?
- Blocking content
- Limiting access to only approved content
- Turning off search
- Clearing history
- Pausing history
Learn more about parental controls and settings.
We allow limited paid advertisements (“Paid Ads”) in the app so that we can offer it free of charge. When your child plays a video in the app, they may see a Paid Ad, marked with “Ad” and preceded by an ad intro. These Paid Ads must follow our advertising policies, which, for example, excludes certain categories like food and beverages. Learn more about Ads in YouTube Kids and our advertising policies.
Videos uploaded by users to YouTube are not Paid Ads and therefore they are not marked as an Ad nor are they subject to our advertising policies. This may also include content about or from companies who may have also purchased Ads in the app. For example, a search for trains could result in train cartoons, songs and videos of real trains uploaded by a user or a toy train company, none of which we consider as Paid Ads, as they are not part of the YouTube Kids advertising program. Likewise, a search for chocolate can show a user-uploaded video on making chocolate fudge even though we do not allow paid Ads for chocolatiers. Learn more about Videos on YouTube Kids.
If you would like to watch videos without paid ads with your child, try the YouTube Kids App with YouTube Premium. Learn more.