Rebecca Corliss

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Here's an often-overlooked acceleration hack for content leaders: Spend the time to give good feedback, with clarity. Feedback can either expedite the next rev by empowering your team to take action or send them on a wild goose chase trying desperately to interpret your guidance, slowing down the process and creating chaos and confusion. An extra 5 mins spent can save hours or days of swirling. (Trust me, I've been there, staring at a poorly worded or nebulous response to a piece of content that leaves me scraping the barrel for clarity and next steps.) Not all feedback is created equal. Here's how I think about giving feedback to accelerate work across the team: Level 1: In-Line Edits with Track Changes ✅ Pros: Quick 🔴 Cons: Very little amount of knowledge transfer 👉 When I use: Minor edits, just get it done Level 2: Comments ✅ Pros: Quick + ability to add more context to edits for some knowledge transfer to make future project faster 🔴 Cons: Comments can be misunderstood without precise and specific writing 👉 When I use: Minor knowledge transfer or additional context needed Level 3: Loom Video (my personal favorite method) ✅ Pros: Relatively quick (< 5-10 mins), much better ability to explain complex concepts and provide clarity/context 🔴 Cons: Takes a little more time and effort 👉 When I use: Need to explain detailed instructions or complex feedback Level 4: In-person or Zoom meeting ✅ Pros: Highest fidelity of explanation and ability to provide clarity in real-time 🔴 Cons: Takes the most time and requires scheduling a meeting 👉 When I use: If the possibility of misunderstanding is high or I need more context before giving feedback The best feedback empowers your team to move forward with confidence. The worst feedback creates chaos and confusion. Choose wisely.

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What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

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Hi all - Sharebird invited me to do an AMA on Sales + Demand Gen alignment - a topic near and dear to me! You can ask questions and sign up to get my answers emailed to you via the link below.

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When I first joined Frontify and the partnership team, I quickly got used to using Gong for all my external calls. The funny thing is, more often than not, the people I'd speak to would also get very excited about it and ask if they could get it too (mind you, this was BEFORE the big AI hype). So naturally, when Udi Ledergor 🏳‍🌈 invited marketers to talk to him and learn more about how to leverage Gong for marketing, I was excited to hear more. While talking to Udi, I was reminded again about what a great tool Gong is (yes, I work for a SaaS company, and I love software, so what) and how easy it is to leverage for direct feedback at scale from your customers and prospects. Thanks so much for the insightful session, Udi!

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🎉 Exciting news for anyone wrestling with captioning costs! 🎉 Hey, we get it—making sure all your content is accessible with closed captions can really stretch your budget. But guess what? There are grants out there just waiting to help you out! Why not take some of the pressure off your wallet and check out these opportunities? And hey, if you need a hand making the captioning process smoother, Cablecast has got your back with our automated solutions. They fit right into your workflow, making everything from broadcasting to streaming a breeze. 👀 Want to know more about grabbing those grants and our nifty captioning tools? https://lnkd.in/gFF6Z_A4 #Cablecast #Accessibility #ClosedCaptioning #CommunityMedia

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📽 Our latest show launch of The Marchitect on The Compete Network isn’t just cool (but it is that), it also connects directly to our GTM objectives at Klue, here’s how: 👇🏼 ✅ Aligns to two of our marketing objectives 👉 category leadership & increasing executive engagement. 👯 Builds an audience with a key persona 👉 executive engagement became more critical than ever last year (I’m sure you can relate). Building awareness and engagement among CMOs & VP PMMs helps to support many other programs across our mktg, sales and CS teams. 👩‍🎓 Connects to a core pillar of our marketing programs, Education 👉 Providing value through helpful education has been the most successful path to revenue for many years. Extending this to a more senior audience connects directly to a proven approach. 🧠 Big brains build brand affinity 👉 Rowan Noronha, Morgan J Ingram and the guests we’ve pulled together for this season are hands down some of the best minds in the game right now. Our strategy is to work with the best creators in the world of competing, and on that front, these two really bring the heat 🔥🔥🔥 If you want to maintain trust with your exec & board (and therefore your budget 💰 ), it’s critically important that your media development isn’t just for fun; but it connects to outcomes. When we’re looking at show investments, an idea needs to connect to one of the three purposes: a) growing our audience, b) converting that audience, c) educating that audience to develop more successful customers. Excited to get this series off the ground - tune in for our first live episode May 14! 🤩

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🚀 "PLG is not anti-sales." Kyle Poyar, Operating Partner at OpenView, clears up a common misconception about Product-Led Growth (PLG) in this snippet from the Experience-focused Leaders podcast. He dives into how successful PLG companies like Calendly effectively integrate sales teams, showing that PLG and sales work hand-in-hand. Alex Shevelenko 💚✖️🧠 #relayto #podcast #PLG #ProductLedGrowth #Sales #Podcast #Leadership

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Marketers: we should categorize self-reported attribution as "first recall." The human brain is fallible and memory is malleable. Prospects saw you dozens - hundreds of times and the first time a trusted colleague mentioned your name, it stuck. Or when your rep sent that cold email, your prospect [subconsciously] said "oh yeah I think I know them..." Emir Atli wrote about this today. SRA is another touchpoint to look at but is one of thousands along the journey. How much credence do you give to self-reported attribution?

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Cloudinary CRO Allison Metcalfe joins the GTM Podcast from GTMnow to share a variety of insights on building a great SaaS business: from customer stories as an incredibly powerful growth lever to balancing product led with enterprise sales motions. Give it a listen: https://okt.to/x2YpUj

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Pipeline marketing drives your revenue 🚀 and marketing isn’t just about leads 🤯 Thankfully, I get to work with folks like Lucas and his Corporate Marketing team here at Highspot who know how to use their channels to drive real revenue impact - and I learn from them every day! Today, he's dropping knowledge about strategic marketing to help you get a better understanding of this intricate machine ⚙   Learn more 👇 https://hghspot.co/3zfzltT

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this Parketing Collective knowledge-sharing sesh on product marketing was so practical, granular, and actionable – and a perfect intro for beginners, too! i'm stoked that TPC is off to such a strong start with pro parketers like Hope Burns & Jamison Moore giving their time to share insights if you haven't joined TPC, what are you waiting for?! 2-min form to tell us about yourself and score an invite to the slack & event invite list: https://lnkd.in/eqCW2ePV parketers and the parketing curious all welcome 🗣 we meet monthly with deep dives into marketing functions and surface questions and ideas as a collective so proud of our thriving community and excited to see it grow! #unparalleledparketing #parketing #parking #parkingindustry #marketing #marketingleaders

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"We don't do that here." I thought I might throw up. Can you imagine hearing that from an exec on your first project at a new job? Bobby Kolba, was the head of eng at the time, and he'd handed over the "implement Hubspot" project to the new marketing hire (me). I jumped on it. I could do this! I met with a ton of people, engineers, marketers. I built a solid workback plan. It was all buttoned up and ready to share with Important People. And in the Important People Meeting, as I walked through the timeline, I dropped this almost throwaway line: "And here, I added a few days to the estimates, so we can come in a little early and look like heroes." ❌ Wrong answer Slight frown. Small groan. (If you know Bobby, you can picture it.) "We don't do that here." One of the things Jensen Harris talks about is *promise and deliver*. Say what you're going to do. Do it. Say you did it. I heard that message loud and clear that day! I've never forgotten it. And it wasn't just the message itself. 💥 The fact that he'd said it at all. I'd never worked somewhere where values came to life as actions, and not just random words painted on a wall. 💥 The way he said it. It was firm, clear, and kind. His feedback immediately shaped my perception of Textio's culture and what it means to work here. It gave me a path to opt into the way "we" work. I see this common thread between RTO and garbage AI-generated emails and the impact of small in-person events... It's the difference between true performance and doing performative BS. So grateful I get to do real work.

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Unproductive meetings and conversations are not fun, but this video is funny. With Salesloft’s latest launch, say goodbye to wasted time and energy, and hello to FOUR new conversation intelligence capabilities to help revenue teams capitalize on every interaction. >> Conversation Key Moments: understand how competitors, objections, and decision-makers are affecting buyer decisions >> Meeting Prep Workflow: prepare for buyer meetings in a fraction of the time with an AI-generated “cheat sheet” >> Auto Buying Group Capture: automatically capture members of complex buying committees and create a contact record >> AI-assisted Conversation Scorecards: get AI-generated assessments of seller performance from their calls with buyers ^^And get all these great insights served to you right within your daily workflow See more on our new features here: https://lnkd.in/eyKxUdW7

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5 down, more to go 📈 Just back from another fantastic INBOUND and this one was special for so many reasons, here's 3️⃣ 1️⃣ TEAM: The entire HubSpot team knocked it out of the park - everyone did, but to flag 2 groups; (1) Katherine Tooley and our events team put on THE BEST show yet, including an amazing Keynote from Yamini Rangan, Andrew Pitre & Dharmesh Shah on Day 1, and brilliant 'Spotlights' from Serena Williams and Ryan Reynolds🔥- I can't wait to see what the team cook-up for #SanFran in '25 (yes, we're on the road) + (2) Andrew Pitre and our Product team had a simply show-stopping-week - check out all the material on-line ➡ you'll hit 'Breeze' and 'Agents' fast and when you do, slow down - it's worth it!💥✨ 2️⃣ CONNECTION: I had the pleasure of meeting so many Customers and Partners across the week🤝 I love hybrid and the choice it gives all of us, but there is no substitute for the energy of an in-person connection. Thank you to everyone for making the time to come and talk with us - we don't take it for granted and every piece of feedback, every conversation and every insight shared was pure gold. Unsurprisingly, those same people were great company after hours too! -> lots of fun, lots of laughs and that's an important part of connection, we should enjoy our work -> we did! + I have to mention one of our customers, Adam Jones, who did such an amazing job on the Heroes Stage sharing the Unipart Group on Hubspot story ++ getting the opportunity to also connect with global colleagues was a highlight -> FYI: we have many good people 'round here🙌🏻 3️⃣ PERSONAL: My first day working for HubSpot was day 1 of Inbound 2019. 5 years later (what a 5 years btw 👀) and the story I feel a part of has been, and continues to be, phenomenal. In 'EMEA Corp', we'll have a team of over 100 very soon and yet, it feels like we're only getting started🧡Over 20 of us made it to Boston last week and every single one made an impact. We've got work to do and we push on to year-end now with real purpose and momentum🎯🚀 Thanks Team, proud of you x PS: While we covered Inbound, more of the team attended DMEXCO - Digital Marketing Expo & Conference - the vibes were just as good, more momentum is building!! Yamini Rangan, Christian Kinnear, Mark Barry, Flavia Colombo, Julia Pilkes, Jon Dick, Anne-Marie Costigan, Sarah McDevitt, Angela O'Dowd, Annie Ingram, Beau Vasquez, Kat Warboys, Silke Ahrens, Lalitha Stables, Ludovic Leve, Jens Leucke, Niamh Townsend, Lizzy Doyle, Gemma Hale, Chris Hogan, Dan Bognar, Kimberly Dieter, peter lorant, Daphne Costa Lopes, Padraic McMahon

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I recently took part in a panel hosted by Dan McGaw, where myself and other Marketing and RevOps leaders to discuss building successful go-to-market strategies. Interestingly enough, much of our discussion veered toward how assumptions can easily derail the best laid plans. From misinterpreting metrics, to skipping what’s often the most simple solution (asking customers directly), we broke down the common missteps in GTM and how to avoid them. Learn all the takeaways from myself, Dan, Nina Wooten, and Kayvan Dastgheib-Beheshti here: https://lnkd.in/eA_dNNWH #twilio #Segment

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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Not only is the gulf of understanding between CRM and MAP admins a source of siloes, but native MAP-CRM sync leaves both wanting! Read the latest from RevOps co-op columnist, Camela, to leave how to avoid some of the typical issues. #CRM #MAP #sync

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Tomorrow at 10AM Pacific I'm hosting a live webinar about how to build high-converting lead lists. In my experience, 80% of your success in sales comes down to who you're targeting in the first place, but this topic doesn't get much love in the popular discourse. So, tomorrow we'll dive into how to build highly segmented, targeted lists that will set you up to have meaningful conversations with your prospects. Dropping the registration form as a comment — hope to see you there!

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