The Wayback Machine - https://web.archive.org/web/20070408012827/http://www.cjr.org:80/issues/2003/5/blogsidebar-welch.asp
Issue 5: September/October

EMERGING ALTERNATIVES
The Media Go Blogging

Most Weblogs are produced by individuals, people with a passion for a particular subject. But after an initial period of puzzlement, some big media, both broadcast and print, are starting to see openings and opportunities in blogs. Here is a small sampling:

Opinion Blogs

Beat Blogs

Big Media Blogs

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