Mimi An

🔥Hot Stat Alert!🔥 Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. In this edition #inflation remains the number one concern for the 27th consecutive month according to ou What Worries the World survey. However, worry over rising prices is at its lowest level since April 2022, now at a third (33%) on average across 29 countries . See the full results : https://lnkd.in/gsxyaD9x

Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter. Take a look! https://lnkd.in/e4HTqHPk Rachel Rodgers Shelley Yang Pedr Howard For deeper insights on how to advertising during an election year, please join us on May 22 https://lnkd.in/eFZCKsRX

Join us to hear the latest data from our long-running Perils of Perception study, exploring people's lived realities based on their own perspectives, and setting the findings against the media and information environment we live in. https://lnkd.in/gDpfKHv8

Americans are starting their holiday shopping even earlier this year, data from the Ipsos Consumer Tracker reveals – a sea change that could be more than just a response to what retailers are offering. https://lnkd.in/eKgAvCn2

🔥Hot Stat Alert!🔥 Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. In this edition #inflation remains the number one concern for the 27th consecutive month according to ou What Worries the World survey. However, worry over rising prices is at its lowest level since April 2022, now at a third (33%) on average across 29 countries . See the full results : https://lnkd.in/gb2-p4Ds

Missed our post-Election briefing? Revisit our recorded webinar to hear detailed data and trends transforming the country – and how Americans feel about their votes, and what they expect of the new administration. https://lnkd.in/ef7KZbvf

What used to be rather uncomplicated – from a legacy of primarily above- and below-the line communication and engagement – has segued to today’s dynamic omni- to opti-channel mode. What remains unchanged is to ensure we firstly understand ALL our target intendeds and no longer is it acceptable to carpet engage when personalised #tribetargeting is possible today, and ahead. And yes this has not changed. ‘...In the digital age, personalizing the #userexperience remains a paramount goal for marketers…’ With the ‘loss’ of convenient if not inefficient paid third party database towards a first party quality database rebuilding back to classic marketing engagement digitally this becomes key. ‘....Strategic content organization: The power of #tagging #Contenttagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. By systematically assigning #metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors….’ And what are the strategies of effective (content) assets tagging we can employ? ‘.... Effective content organization and management begin with a robust tagging system. This system assigns detailed metadata to assets, covering a spectrum of identifiers that significantly improve content discoverability and relevance. Below we outline diverse tagging strategies that elevate digital marketing efforts:  • Persona tagging. Tagging content to reflect specific audience segments ensures a direct match between content and the viewer’s interests.   • Journey stage tagging. By labeling assets with the customer journey stage they support — from “awareness” to “decision” — marketers can guide content consumption in a way that mirrors the buyer’s journey, providing timely and appropriate content at each step.  • Product and service tagging. • Use case tagging. Identifying content by the use • Content type tagging. Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements…’ Why so? With tech, dynamic robust even real-time data and powerful #AI tools today it can set any company to not only build its own #firstpartydatabase but get it ready to engage through systematic and planned personalised engagement with its many audiences. ‘...Through strategic tagging, digital assets are not merely stored but become integral components of a dynamic engagement ecosystem, poised to deliver personalized experiences at every visitor touchpoint…’ Click to read on more. #Contagio #PiquantIdeas #marketing #marketingstrategy  #consumerjourney #consumerbehaviour #consumerexperience #CX #CI #madschoolsg #ngeeannpoly #nanyangpoly

You don’t have to compromise trustworthiness to use generative AI. Ipsos’ best-in-class suite of tools and capabilities leverages artificial intelligence as a complement to human intelligence to advance research with security, speed, efficiency and superior outcomes.  ​https://lnkd.in/gag4ZDCr Our tools use our safe and secure Ipsos Facto platform as a base — a secure, protected environment that is platform-agnostic, using the latest models from Google, OpenAI, Anthropic and Mistral — and we never use your data to train the model. And, as with all proprietary data and information Ipsos handles, it’s safely behind a secure Ipsos firewall.  Ipsos: Trusted. Global. Innovative. Fast. Flexible. https://lnkd.in/gQWzWUDF #ipsosmovesfaster

You don’t have to compromise trustworthiness to use generative AI. Ipsos’ best-in-class suite of tools and capabilities leverages artificial intelligence as a complement to human intelligence to advance research with security, speed, efficiency and superior outcomes.  ​https://lnkd.in/g9F9UZc3 Our tools use our safe and secure Ipsos Facto platform as a base — a secure, protected environment that is platform-agnostic, using the latest models from Google, OpenAI, Anthropic and Mistral — and we never use your data to train the model. And, as with all proprietary data and information Ipsos handles, it’s safely behind a secure Ipsos firewall.  Ipsos: Trusted. Global. Innovative. Fast. Flexible. https://lnkd.in/g3ZcxnZi #ipsosmovesfaster