Mimi An

HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking ads completely.

HubSpot Research report covers what type of content consumers wants to see, what they pay attention, and the new technologies they're using to access content.

Advances in technology has changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behavior have changed so much that the traditional sales playbook… Show more

Advances in technology has changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behavior have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more. Show less

Given today’s rapidly changing advertising landscape, the ramifications for marketers are clear: As more consumers ignore or even remove themselves from receiving interruptive ads, advertising needs to evolve. Ads will never disappear. But as consumer behavior changes, marketers need to get smart about their digital ad spend. In the near future, marketers who want to connect with potential customers must supplement their target’s online experience, not interrupt it.

HubSpot recently compiled the questions marketers miss the most from our Inbound Marketing Certification test2 and categorized the sections that prove to be most difficult. For marketing leaders planning their training curriculum, this is what over 13,000 inbound marketers around the world are having the most trouble with:

* The entire marketing team must understand their relationship with sales, especially at the bottom of the funnel.

* The tenets of social media… Show more

HubSpot recently compiled the questions marketers miss the most from our Inbound Marketing Certification test2 and categorized the sections that prove to be most difficult. For marketing leaders planning their training curriculum, this is what over 13,000 inbound marketers around the world are having the most trouble with:

* The entire marketing team must understand their relationship with sales, especially at the bottom of the funnel.

* The tenets of social media amplification.

* Refreshers on email targeting, search engine optimization (SEO), and blogging. Show less

HubSpot analyzed over 26,000 websites using our Website Grader tool, and the results ... well, they're nothing to write home about. In fact, websites today scored just 60 points out of 100 for the key factors that determine website success.

HubSpot's 7th annual report on the state of inbound marketing and selling

HubSpot Research analyzed blogging data from more than 15,000 companies.1 Based on our analysis, HubSpot recommends that marketers focus on “compounding” blog posts — posts whose traffic grows steadily over time. These posts are far more valuable than “decaying” posts which deliver a surge of traffic and then decay over time. While only one in ten posts are compounding posts, they account for 38% of total blog traffic across our sample. To maximize the chance of creating a compounding post… Show more

HubSpot Research analyzed blogging data from more than 15,000 companies.1 Based on our analysis, HubSpot recommends that marketers focus on “compounding” blog posts — posts whose traffic grows steadily over time. These posts are far more valuable than “decaying” posts which deliver a surge of traffic and then decay over time. While only one in ten posts are compounding posts, they account for 38% of total blog traffic across our sample. To maximize the chance of creating a compounding post, write articles that solve readers’ problems, are easy to scan, and feature words like “how” and “why” in the title. Show less