Angela O'Dowd

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

7

Unproductive meetings and conversations are not fun, but this video is funny. With Salesloft’s latest launch, say goodbye to wasted time and energy, and hello to FOUR new conversation intelligence capabilities to help revenue teams capitalize on every interaction. >> Conversation Key Moments: understand how competitors, objections, and decision-makers are affecting buyer decisions >> Meeting Prep Workflow: prepare for buyer meetings in a fraction of the time with an AI-generated “cheat sheet” >> Auto Buying Group Capture: automatically capture members of complex buying committees and create a contact record >> AI-assisted Conversation Scorecards: get AI-generated assessments of seller performance from their calls with buyers ^^And get all these great insights served to you right within your daily workflow See more on our new features here: https://lnkd.in/eyKxUdW7

28

I recently took part in a panel hosted by Dan McGaw, where myself and other Marketing and RevOps leaders to discuss building successful go-to-market strategies. Interestingly enough, much of our discussion veered toward how assumptions can easily derail the best laid plans. From misinterpreting metrics, to skipping what’s often the most simple solution (asking customers directly), we broke down the common missteps in GTM and how to avoid them. Learn all the takeaways from myself, Dan, Nina Wooten, and Kayvan Dastgheib-Beheshti here: https://lnkd.in/eA_dNNWH #twilio #Segment

185

11 Comments

Join us May 2nd at 12pm EST! Learn how your digital ads can capture attention that drives results with Jeremy Crotty and Jeremy Kanterman. Tap the link to sign up. #adtech #integraladscience #attention

24

I admit it; I thought Rev Ops was just a rebranded Sales Ops. Turns out there’s a lot more nuance to it, including focusing on your current customers. Hear all about it on this episode of Women in B2B Marketing podcast. 🎧 https://lnkd.in/eHcw8ibK

11

Really interesting take on the state of B2B marketing. Those of us who've been practicing for a while know that reductionist thinking and the overwhelming demands for immediate results has left most marketing teams ill-prepared to evolve forward on their own. I dare you to read this and tell me it's wrong.

10

2 Comments

Cloudinary CRO Allison Metcalfe joins the GTM Podcast from GTMnow to share a variety of insights on building a great SaaS business: from customer stories as an incredibly powerful growth lever to balancing product led with enterprise sales motions. Give it a listen: https://okt.to/x2YpUj

10

📽 Our latest show launch of The Marchitect on The Compete Network isn’t just cool (but it is that), it also connects directly to our GTM objectives at Klue, here’s how: 👇🏼 ✅ Aligns to two of our marketing objectives 👉 category leadership & increasing executive engagement. 👯 Builds an audience with a key persona 👉 executive engagement became more critical than ever last year (I’m sure you can relate). Building awareness and engagement among CMOs & VP PMMs helps to support many other programs across our mktg, sales and CS teams. 👩‍🎓 Connects to a core pillar of our marketing programs, Education 👉 Providing value through helpful education has been the most successful path to revenue for many years. Extending this to a more senior audience connects directly to a proven approach. 🧠 Big brains build brand affinity 👉 Rowan Noronha, Morgan J Ingram and the guests we’ve pulled together for this season are hands down some of the best minds in the game right now. Our strategy is to work with the best creators in the world of competing, and on that front, these two really bring the heat 🔥🔥🔥 If you want to maintain trust with your exec & board (and therefore your budget 💰 ), it’s critically important that your media development isn’t just for fun; but it connects to outcomes. When we’re looking at show investments, an idea needs to connect to one of the three purposes: a) growing our audience, b) converting that audience, c) educating that audience to develop more successful customers. Excited to get this series off the ground - tune in for our first live episode May 14! 🤩

39

5 Comments

I’m proud to share that ZoomInfo has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for ABM Platforms. 🚀 Since launching ZoomInfo Marketing in 2022, we’ve come a long way. Momentum favors the bold and innovative, and here at ZoomInfo being innovative is a core value we don't take lightly. How did we go from a Niche Player in 2022 to a Leader in 2024? We listened to our customers. They wanted fast onboarding, comprehensive integrations, and a unified platform with the best B2B data. ZoomInfo Marketing delivers all that and then some. Our vision for ABM goes beyond accounts—it’s about knowing your buyers and delivering real-time, actionable signals to both marketing and sales teams. While historically ABM has focused on intent data, at ZI we knew that there were so many more valuable buying signals that marketers could harness. With so many more relevant signals and context, you’re now creating demand instead of just capturing demand. This is just the beginning. I’m excited for what’s next as we continue to advance in the ABM space and bring actual sales and marketing alignment a reality. This is what ZoomInfo customers experience when they use our ZoomInfo Marketing and Copilot solutions! A new era of AI for GTM teams is being ushered in, and it's awesome leading that charge. 💪 I have a LOT of thoughts on this topic, so I wrote a blog post. Check it out here: bit.ly/4hO56vd 

61

4 Comments

Looking to double your Adobe Marketo output? In our upcoming webinar, discover how HashiCorp doubled their output and reduced campaign SLAs by 50%. Marketing experts Danielle Hollywood, Senior Marketing Operations Manager at HashiCorp, and David Desrosiers, SVP of Marketing Technology at MERGE, will share strategies to boost campaign volume, velocity, and output while maintaining standard SLAs and optimizing team collaboration. Here's the link to register! https://okt.to/7c1Z4w #marketingops #marketingautomation #adobemarketo

5

What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

5

When I first joined Frontify and the partnership team, I quickly got used to using Gong for all my external calls. The funny thing is, more often than not, the people I'd speak to would also get very excited about it and ask if they could get it too (mind you, this was BEFORE the big AI hype). So naturally, when Udi Ledergor 🏳‍🌈 invited marketers to talk to him and learn more about how to leverage Gong for marketing, I was excited to hear more. While talking to Udi, I was reminded again about what a great tool Gong is (yes, I work for a SaaS company, and I love software, so what) and how easy it is to leverage for direct feedback at scale from your customers and prospects. Thanks so much for the insightful session, Udi!

67

4 Comments

If you’re struggling to address churn and establish your cross-sell and upsell strategy, it’s worth assessing how your Customer Success team is aligned with sales. Getting those two functions on a shared cadence is a game changer for renewal revenue. This is a great read. https://hubs.li/Q02CSblv0

2

Last month we did a CMSWire webinar alongside our partner Salesforce that was pretty awesome. The recording is now up on our site. Anyone interested in how to better utilize data for marketing should check it out. During this session, you can watch a Salesforce principal architect deliver an exclusive live demo, showing how Data Cloud unifies and activates data for real-time insights. Plus, Acxiom's very own Jenn Horner discusses the importance of clean data, explores how companies are transforming their data strategies with a Data Cloud partner, and offers insights on Salesforce's Agentforce. #agentforce #salesforce #datacloud #datapartner #DataForMarketing

6

Is your team maximizing HubSpot's capabilities? Explore how user-friendly app builders can empower even novice coders to enhance their HubSpot experiences. Check out our Nintex interactive quiz on our blog to assess if your team is fully utilizing your HubSpot account: https://lnkd.in/gbggzZkG #CRM #HubSpot #AppDevelopment

7

We are so excited to formally announce our partnership with Slalom! We aim to help marketers take the drama out of their data through our newly developed Marketing Taxonomy Assessment offering - A combination of the industry-leading Marketing Data Standards technology of Claravine and the global consulting power of Slalom. You can find out more at the press release here: https://lnkd.in/eb7hfESh Thank you to Nick Miller, Vanya Jakovljevic, Kamrin Coffey and Alyssa Riley for getting this exciting partnership rolling!

29

1 Comment

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

74

7 Comments

B2B buyers deserve better experiences. Elaine Zelby, CRO at Tofu, joined James Kaikis on The New GTM Playbook to discuss how CROs are playing a role in making this a reality. The CRO role has evolved into somewhat of a chief alignment officer, stitching together GTM teams and processes to create that seamless B2B buyer journey we've all been dreaming of. Get more of Elaine’s insights on what buyers really want in the comments.

20

7 Comments