🤖Victor Pan

When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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🚀 Scale Your ABM Strategy with Precision and Impact 🚀 Discover how Account-Based Marketing at Scale can help marketing leaders lower customer acquisition costs while increasing lifetime value. This guide dives deep into dynamic personalization, actionable insights, and best practices for navigating the complexities of ABM in today's competitive landscape. Stay ahead of the curve and learn how to build scalable, high-impact ABM strategies to unlock greater revenue and customer engagement. Read more to transforming your ABM approach: https://lnkd.in/eXMtYMa4 #ABM #MarketingStrategy #B2BMarketing

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The reality of third-party cookie (3PC) deprecation is now closer than ever—yet 75% of marketers are “very” or “moderately” reliant on them, and more than half don’t feel ready for the change. Do you? Download our research for more insights on how to thrive without 3PCs: https://bit.ly/4aeB3Iq

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Hands down, here's the top lesson I've learned from partnering with dozens of agencies:   🔴 "Meh" agencies focus on ROAS. 🟡 Good agencies focus on MER. 🟢 Great agencies focus on CM. 🔥 The top 1% turn ad spend into enterprise value.   The top 1% focus on profitable growth (CM), but they go further.   They know a secret most overlook and build a system around it.   Ultimately creating a predictable, repeatable, and defensible engine for growth.

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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I'm always looking for ways to improve ad targeting and campaign measurement. Google's Confidential Matching is a major step forward in this regard, providing enhanced privacy without sacrificing performance. Check out this blog post to learn more! #SEO #GoogleAds #PrivacyFirstAdvertising

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Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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📈 Market research might sound like a lot, but it’s really just your go-to for making smart business choices. For us, it's about understanding your audience, getting to know your customers, and staying one step ahead of the game. Check out our article below to learn more! 🌟 https://lnkd.in/gREcrPa6 #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware

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Google Chrome Extends Third-Party Cookie Deprecation to 2025! This extension provides a critical opportunity for performance marketers to future-proof their tracking mechanisms. While the deadline may have shifted, the importance of updating your tracking systems remains unchanged. Staying proactive will ensure you continue to meet your marketing goals and maintain accuracy in your data. Explore the necessary steps to stay ahead of the curve and enhance your tracking capabilities. https://okt.to/YEkGTh #CookieDeprecation #PerformanceMarketing #DigitalMarketing #FutureProof

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Good points here. (A "gatekeeper" company is going to get a lot of unwanted attention if they make it really easy to turn off every competitor's cross-context user tracking while leaving their own cross-context user tracking turned on. Whatever form the cookie preference ends up taking, it's going to also have to control Google tracking that isn't technically cookie-based but would otherwise be unfairly/illegally advantaged)

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