SearchLeeds, Matt Barby 'There's more to life than "great content"'

Jul 11, 20167 likes4,638 views

Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.

吀栀攀爀攀✀猀洀漀爀攀琀漀氀椀昀攀琀栀愀渀 ∀最爀攀愀琀挀漀渀琀攀渀琀∀
眀椀琀栀䴀愀琀琀䈀愀爀戀礀昀爀漀洀䠀甀戀猀瀀漀琀

@matthewbarby
There’s More to Life
Than “Great
Content”

#SearchLeeds@matthewbarby // @HubSpot
Great content isn’t enough.
“

#SearchLeeds@matthewbarby // @HubSpot
2.5 million
individual blog posts are
published online every day.

#SearchLeeds@matthewbarby // @HubSpot
http://mealime.com/resources/how-to-save-money-on-groceries-ultimate-guide/

#SearchLeeds@matthewbarby // @HubSpot
Social Shares:
Backlinks:
Linking Domains:
61
4
2

#SearchLeeds@matthewbarby // @HubSpot
http://www.wraxalls.co.uk/green-rooﬁng-guide/

#SearchLeeds@matthewbarby // @HubSpot
Social Shares:
Backlinks:
Linking Domains:
0
9
8

#SearchLeeds@matthewbarby // @HubSpot
Content - Promotion = Failure

#SearchLeeds@matthewbarby // @HubSpot
More links =
more organic
traﬃc

#SearchLeeds@matthewbarby // @HubSpot
Backlinks matter.

#SearchLeeds@matthewbarby // @HubSpot
Also, don’t neglect website architecture.

#SearchLeeds@matthewbarby // @HubSpot
16%
increase in organic search
traﬃc to the HubSpot blog…
http://bit.ly/1m25hWB
…from ﬁxing the blog pagination.

#SearchLeeds@matthewbarby // @HubSpot
And probably the most neglected
area of SEO…

#SearchLeeds@matthewbarby // @HubSpot
User experience.

#SearchLeeds@matthewbarby // @HubSpot
Speciﬁc need.
Search for solution.
Expected experience.

#SearchLeeds@matthewbarby // @HubSpot
Here’s an example…

#SearchLeeds@matthewbarby // @HubSpot
how to build a shed

#SearchLeeds@matthewbarby // @HubSpot
Informational
search result.

#SearchLeeds@matthewbarby // @HubSpot
Google cares about user experience.

#SearchLeeds@matthewbarby // @HubSpot
Middle of page 2 for
‘document tracking’.

#SearchLeeds@matthewbarby // @HubSpot
1 hour later…

#SearchLeeds@matthewbarby // @HubSpot
Google looks at what happens after
someone clicks on a search result too.
This also applies to links.

#SearchLeeds@matthewbarby // @HubSpot
… it’s not just Google that cares.

#SearchLeeds@matthewbarby // @HubSpot
Before: “how to write a press release”

#SearchLeeds@matthewbarby // @HubSpot
After: “how to write a press release”

#SearchLeeds@matthewbarby // @HubSpot
0%
1%
2%
3%
4%
Before After
3.92%
1.15%
Conversion rate: before vs after.
#GrowWithHubSpot
+240%

#SearchLeeds@matthewbarby // @HubSpot
Content + Architecture Design +
User Experience + Promotion
= Success

#SearchLeeds@matthewbarby // @HubSpot
Now for some tactics you can use…

#SearchLeeds@matthewbarby // @HubSpot
1.
Content consolidation
through redirects.

#SearchLeeds@matthewbarby // @HubSpot
Webpage A Webpage B
#5 on page 1 for “keyword x” #6 on page 1 for “keyword x”
100 linking root domains 50 linking root domains

#SearchLeeds@matthewbarby // @HubSpot
30% CTR
16% CTR
10% CTR
7% CTR
5% CTR
3% CTR

#SearchLeeds@matthewbarby // @HubSpot
Webpage Keyword Ranking Keyword Monthly Volume Monthly Visits
Webpage A #5 20,000 1,000
Webpage B #6 20,000 600
Total 1,600

#SearchLeeds@matthewbarby // @HubSpot
Webpage A Webpage B
canonical

#SearchLeeds@matthewbarby // @HubSpot
Webpage Keyword Ranking Keyword Monthly Volume Monthly Visits
Webpage AB #3 20,000 2,000
Total +20%

#SearchLeeds@matthewbarby // @HubSpot
1. Find overlapping content.
2. Assess rankings, links & traﬃc.
3. Pick a winner & canonical (or 301 redirect).

#SearchLeeds@matthewbarby // @HubSpot
2.
Answering Quora questions
that your content answers.

#SearchLeeds@matthewbarby // @HubSpot
Stats on views/followers.
Related questions to use
as new content ideas.

#SearchLeeds@matthewbarby // @HubSpot
You can generate a lot of
hyper -relevant traﬃc
from Quora.

#SearchLeeds@matthewbarby // @HubSpot
1. Find relevant questions.
2. Script responses that add value.
3. Track any referral traﬃc and then scale it up.

#SearchLeeds@matthewbarby // @HubSpot
3.
Category page content
expanders.

#SearchLeeds@matthewbarby // @HubSpot
Not a lot of original
content on these
pages.

#SearchLeeds@matthewbarby // @HubSpot
Content expansion at the
bottom of the page to
build out more original
relevant content.
http://www.wayfair.com/Sofas-C413892.html

#SearchLeeds@matthewbarby // @HubSpot
https://www.traﬃcsafetystore.com/traﬃc-cones
From a “traﬃc cones”
category pages.

#SearchLeeds@matthewbarby // @HubSpot
Remember to solve for user experience
as well as SEO with these pages.

#SearchLeeds@matthewbarby // @HubSpot
4.
Sponsoring local meetups.

#SearchLeeds@matthewbarby // @HubSpot
1. Find relevant meetups local to you.
2. Approach them for sponsorship.
3. Get links and a huge content research asset.

#SearchLeeds@matthewbarby // @HubSpot
5.
Community hijacking.

#SearchLeeds@matthewbarby // @HubSpot
Hyper-relevant links.

#SearchLeeds@matthewbarby // @HubSpot
Remember that the relationship has to
be mutually beneﬁcial.

This document discusses cyber security and cyber crimes. It defines cyber security as technologies and practices to protect networks and data from unauthorized access and cyber crimes as criminal activities carried out using computers or networks. The document describes common cyber attacks like man-in-the-middle attacks, DDoS attacks, SQL injection, and phishing. It also discusses preventive security measures and advantages of cyber security like protecting against viruses and data theft. The conclusion is that cyber crimes cannot be fully stopped but cyber security can help prevent them.

Digital Marketingamankrsingh

24 slides•9K views

Applications of Digital Marketing-For success in BusinessBPB Online

35 slides•5.1K views

This document provides an overview of various digital marketing applications and tools. It discusses search engine optimization, website design, blogs, web directories, search engine marketing, video marketing, email marketing, social media marketing, and content marketing. For each tool, it provides a brief definition and examples. It also discusses the value of digital marketing for businesses in areas like branding, sales, innovation, and more. The document aims to introduce the reader to the major applications and components of digital marketing.

Internet MarketingCarmelo Russo

43 slides•931 views

The document outlines Carmelo Russo's presentation on digital marketing. It discusses 9 topics: introduction to internet marketing, website design, online copywriting, email marketing, online advertising, search engine optimization, social media, mobile marketing, and future trends. For each topic, it provides an overview and discusses key principles, benefits, and techniques. The overall document serves as an introduction to digital marketing strategies and tactics.

Questionnaire on Advertisementvanee09

4 slides•86.4K views

The document is a survey questionnaire for a study on the influence of advertisements on teenagers' buying behavior. It contains questions in three sections: background information of respondents, perceptions on advertisements, and personal experiences purchasing products after seeing advertisements. The background section collects demographic data on respondents like gender, age, education level, and monthly allowance. The perceptions section asks questions about beliefs in advertising, influence of ads on shopping trends, and media attention. The personal experience section inquires about recent purchases influenced by ads and satisfaction with those purchases. The survey aims to understand teenagers' views and behaviors regarding advertisements.

Evolution and revolution of entrepreneurshipVenkatesh Ganapathy

12 slides•2.1K views

The document traces the evolution of entrepreneurship from ancient times to modern times. It discusses how entrepreneurship has evolved from cavemen inventing the wheel for transportation to internet entrepreneurs using social media platforms. The document also discusses how entrepreneurship can revolutionize societies by addressing social and economic problems through innovation, growth, and social transformation. Entrepreneurs are encouraged to create long term sustainable ventures that include social agendas and encourage employees to be innovative through intrapreneurship.

Digital Media Pitch PresentationRohan Mozumdar

22 slides•18.2K views

DMU Media Inc. is a marketing firm with over 50 professionals that focuses on corporate films, digital marketing, and SEO. They were established 7 years ago to develop memorable branding campaigns. The pitch is for Commits Alumni Association to connect and engage alumni from 2001-2013 who are 24-35 years old and work in media. The communication angle is to join the Commits Alumni Network (C.A.N.) to stay connected and support each other. Recommended platforms include a Facebook page and events, YouTube channel, emails, SMS, and online forum to share updates, memories, advice and opportunities. Examples of creative assets like logos and invites are also provided.

Social Media Marketing (SMM)mudit agrawal

12 slides•6.9K views

Social media marketing (SMM) utilizes social media sites as a marketing tool to produce content that users will share. This helps increase brand exposure and broaden customer reach for companies. Important techniques of SMM include targeting specific audiences through their interests on social media, consumer online brand related activities (COBRAs) where consumers share pictures of products, and electronic word of mouth (eWOM) where consumer reviews promote products. Traditional advertising is declining as internet and social media use grows. Goals of SMM include driving traffic to websites, developing relationships, strengthening brands, and inspiring interest in products.

A project report on advertising effectivenessProjects Kart

42 slides•159.9K views

This document discusses advertising, including its objectives, types, features, functions and benefits. It provides definitions of advertising from various experts and outlines two main types - product advertising which promotes specific goods/services, and institutional advertising which builds company image. The objectives of advertising are to introduce new products, remind customers, combat competitors and more. Features include being a mass communication, paid for by an identified sponsor. Functions are promoting sales, research, education. Benefits include cheaper prices through mass production, stimulating demand, and raising living standards.

Digital Marketing PPT.pdfTanuThakur38

9 slides•9.9K views

Digital marketing is the marketing of products or services using digital technologies on the internet and mobile devices. It aims to reach the right audience, engage them, and motivate them to take action in order to maximize return on investment. Digital marketing includes search engine optimization (SEO), which improves how websites appear in organic search results, and content writing, which creates blog posts, articles and other content for digital platforms. Measurement is also important for analyzing the effectiveness of digital marketing strategies.

influencer marketingmohemmed anas

8 slides•227 views

Influencer marketing identifies and supports people who have impactful online conversations about brands, products, and services. It is an effective marketing tactic, with an average return of $6.50 for every $1 invested and 70% of businesses seeing $2 back for every $1 spent. Popular platforms for influencer marketing include social networks, which 74% of people trust and 49% rely on influencers.

The Irish Tech Startup GuideFrontline Ventures

43 slides•103.8K views

How much do you know about Irish tech startups? Which startups have the most buzz? Which tech giants have their offices here? And who are the Irish tech figures to know? Frontline Ventures (www.frontline.vc) created this guide to promote Irish entrepreneurship while offering a 101 guide for anyone visiting the country or starting out in their career. It covers the most successful Irish startups and companies on the rise, Irish tech accelerators and meetups, Irish tech press, resident VCs, and the story of how our homegrown industry began. If you have a suggestion to add to the list, tweet @Frontline and get in touch!

IKEA Marketing Campaign PresentationLaney Lewis

17 slides•15.8K views

The document outlines a marketing campaign for IKEA's new store location in Waltham, Massachusetts. The campaign will establish an interactive website called MyIKEA that allows students to design dorm rooms and view IKEA furniture options. Social media and brand ambassadors will drive students to MyIKEA to generate buzz. The goal is to create a customer base and increase store traffic by making the shopping and purchasing process engaging and convenient through personalized services on MyIKEA.

Bagel Nash Digital Marketing PlanBen Cherry

52 slides•3.4K views

This digital marketing plan aims to help Bagel Nash grow its digital presence in the UK over the next six months. Research found that Bagel Nash currently has high SEO visibility but a website with a high bounce rate and low social media engagement. The plan proposes three objectives: creating a mobile app to achieve 500 downloads, decreasing the website bounce rate, and increasing social media followers. Tactics include improving the website design, using more engaging social content, and developing a mobile app. The plan segments the target audience as 20-24 year olds and will measure objectives using tools like app downloads, bounce rate, and social media analytics.

Cyber securitySapna Patil

13 slides•4.4K views

Cyber security refers to the technologies and processes designed to protect computers, networks and data from unauthorized access, vulnerabilities and attacks delivered via the Internet by cyber criminals. It includes communication security, network security and information security. The main problem increasing day by day is cyber crime. Crime committed using a computer and the internet to steal data or information is known as cyber crime. It is one of the disadvantages of internet. It is totally an illegal activity.

Social media marketingAkanksshi Verma

30 slides•6.8K views

Social media refers to activities that integrate technology, social interaction, and sharing of content like words, photos, videos, and audio. It allows for two-way communication rather than just broadcasting messages. Businesses are increasingly using social media for marketing, recruiting employees, and building trust with consumers who rely more on peer recommendations than traditional ads. As social media continues to grow in importance, it will be critical for businesses to effectively engage in conversations on these platforms.

Email marketingkartikinfotech

15 slides•4.5K views

Email marketing involves directly marketing commercial messages via email. It can be used to build loyalty, trust or brand awareness. Some key benefits include being quicker and cheaper than other forms of communication, allowing targeting of users according to their preferences, and enabling immediate tracking of results. Common objectives of email marketing include promoting new products, increasing brand patronage and loyalty, and driving immediate buying actions.

Digital Marketing Trends for 2024Vbout.com

32 slides•4.6K views

Project Report on Digital Media Marketing Asams VK

90 slides•141.3K views

Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing

ROLE OF AI IN MARKETING.pptxDivyandu Pandey

12 slides•843 views

The document discusses the use of artificial intelligence in marketing. It provides an introduction to AI and some key applications. It then discusses how AI can be used in marketing, including for customer segmentation, targeting ads, customer service chatbots, and social media tools. It also covers benefits of AI in marketing, as well as challenges around data accuracy, privacy concerns, and the need for human oversight. Examples are given and key considerations are outlined around ensuring AI is used responsibly and ethically. In conclusion, it states that with proper safeguards and transparency, AI has potential to personalize campaigns and reach audiences more effectively.

Seo digital marketingShourya Puri

20 slides•14K views

This document provides an overview of key concepts in digital marketing and search engine optimization (SEO). It defines common SEO abbreviations and terms, describes how search engines work and factors that determine search result rankings. The document also explains different SEO techniques including on-page optimization, off-page link building, white hat versus black hat approaches, and how to generate traffic through both organic and paid search engine methods. Key Google tools for SEO are also outlined.

What Is Email Marketing?Simplilearn

38 slides•5.1K views

This document discusses email marketing. It begins by defining email marketing as using personalized emails to inform an email list about products/services. It then discusses the uses of email marketing like relationship building and content promotion. It outlines different types of email campaigns including newsletters, surveys, and promotional emails. It provides steps to get started with email marketing like defining goals, building a list, and measuring results. It also discusses how to create an email list through lead magnets and opt-in forms. Finally, it covers pros and cons of email marketing as well as common FAQs.

Entrepreneurial EcosystemsKevin Loux

15 slides•2K views

Affiliate marketingBrahmanandaSamal2

8 slides•149 views

Digital Marketing OverviewRavi Kumar - Digital Marketing

20 slides•2.8K views

Digital marketing is the process of building and maintaining customer relationships through online activities to generate sales. The document discusses key aspects of digital marketing including why people go online, benefits, components, search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), measurement, and how digital marketing has evolved over the years. It provides definitions and discusses advantages and disadvantages of SEO, PPC, and SMM.

Cyber Kill Chain: Web Application ExploitationPrathan Phongthiproek

65 slides•742 views

The document discusses various techniques for exploiting web applications, beginning with older techniques like exploiting default admin paths, uploading web shells, and SQL injection, and progressing to more modern attacks against content management systems and frameworks. It provides examples of each technique and emphasizes exploiting vulnerabilities like file inclusion and stored procedures to achieve remote code execution. The instructor profile indicates extensive security experience and certifications. The organization Secure D Center is introduced as focusing on cybersecurity services across Southeast Asia.

Strategy of CPA Offers Using Native Ads | Salim FethAllahArab Affiliate Summit

23 slides•7.2K views

This document discusses strategies for running CPA offers using native ads. It recommends starting with Facebook, Outbrain, Taboola, and other traffic sources, and scaling campaigns with sources like Ayboll and Mylikes. Tracking platforms like Prosper202 and CPVlab are suggested. Top profitable niches include diet, beauty, general illness, auto insurance, and hair loss. The document provides tips on choosing offers, creating landing pages, testing ads, and gives an example case study showing over 100% ROI for a skin care campaign on Outbrain. It concludes with recommendations to increase ROI such as using exit popups and redirecting non-converters.

PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue

50 slides•2.7K views

From Recommendation to Implementation - How to GSD! White.net

36 slides•2.5K views

In this presentation, we’ll show you how to GSD, from recommendation to implementation. It’s great to have a think tank – a team of bright minds coming up with ideas to improve a business. But sometimes blue sky thinking just isn’t enough for reaching business goals. So instead, let’s get practical. What’s the point of having ROIs if you are not implementing the actions researched to improve the business?

More Related Content

What's hot (20)

Social Media Marketing (SMM)mudit agrawal

12 slides•6.9K views

A project report on advertising effectivenessProjects Kart

42 slides•159.9K views

Digital Marketing PPT.pdfTanuThakur38

9 slides•9.9K views

influencer marketingmohemmed anas

8 slides•227 views

The Irish Tech Startup GuideFrontline Ventures

43 slides•103.8K views

IKEA Marketing Campaign PresentationLaney Lewis

17 slides•15.8K views

Bagel Nash Digital Marketing PlanBen Cherry

52 slides•3.4K views

Cyber securitySapna Patil

13 slides•4.4K views

Social media marketingAkanksshi Verma

30 slides•6.8K views

Email marketingkartikinfotech

15 slides•4.5K views

Digital Marketing Trends for 2024Vbout.com

32 slides•4.6K views

Project Report on Digital Media Marketing Asams VK

90 slides•141.3K views

ROLE OF AI IN MARKETING.pptxDivyandu Pandey

12 slides•843 views

Seo digital marketingShourya Puri

What Is Email Marketing?Simplilearn

Entrepreneurial EcosystemsKevin Loux

Affiliate marketingBrahmanandaSamal2

Digital Marketing OverviewRavi Kumar - Digital Marketing

Cyber Kill Chain: Web Application ExploitationPrathan Phongthiproek

Strategy of CPA Offers Using Native Ads | Salim FethAllahArab Affiliate Summit

Social Media Marketing (SMM)mudit agrawal

A project report on advertising effectivenessProjects Kart

Digital Marketing PPT.pdfTanuThakur38

influencer marketingmohemmed anas

The Irish Tech Startup GuideFrontline Ventures

IKEA Marketing Campaign PresentationLaney Lewis

Bagel Nash Digital Marketing PlanBen Cherry

Cyber securitySapna Patil

Social media marketingAkanksshi Verma

Email marketingkartikinfotech

Digital Marketing Trends for 2024Vbout.com

Project Report on Digital Media Marketing Asams VK

ROLE OF AI IN MARKETING.pptxDivyandu Pandey

Seo digital marketingShourya Puri

What Is Email Marketing?Simplilearn

Entrepreneurial EcosystemsKevin Loux

Affiliate marketingBrahmanandaSamal2

Digital Marketing OverviewRavi Kumar - Digital Marketing

Cyber Kill Chain: Web Application ExploitationPrathan Phongthiproek

Strategy of CPA Offers Using Native Ads | Salim FethAllahArab Affiliate Summit

Viewers also liked (20)

PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue

From Recommendation to Implementation - How to GSD! White.net

How to choose and use tools as efficiently as possibleAlexandraTachalova

Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016Branded3

The content wars the real power of UGC #searchleeds Danny Denhard

HOW TO MAKE FRIENDS AND GET LINKSKirsty Hulse

Website Migration Tips Jon Earnshaw

Intelligent Personal Assistants & New Types of SearchTom Anthony

The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman

SearchLeeds, Rob McGowan 'Audience analysis: How to understand your audience ...Branded3

The document discusses the importance of audience analysis for understanding customers and targeting them with integrated marketing campaigns. It provides examples of how to derive insights from existing customer data through segmentation and combining variables. Audience analysis should be used to personalize the customer experience on websites and in other digital media through tactics like CRM, retargeting, communications and content optimization.

SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in dev...Branded3

Hyperlocal spaceSarah Hartley

Digital Editors Oct 2009(2)Sarah Hartley

Msn Local DenAlastair Bruce

Как юзабилити помогает SEOСергей Кокшаров

Optimise Oxford Talk - Katie Bennett Katie Bennett

This document discusses how creating personas can help companies better understand their target audiences and improve their digital strategies. It recommends collecting data from customers through interviews, surveys, analytics and other sources to define personas. An example is provided of a company that created personas like Penny and Jane to represent different types of customers and used these to guide their website design and content. Personas should be based on real customer attributes and behaviors to provide an accurate representation of who the target audiences are. The overall message is that personas can help companies design digital experiences that cater directly to customers' real needs and wants.

Digital transformation - Social Media Strategy for 2017 Danny Denhard

The document discusses many of the challenges facing digital marketers today, including savvy customers with high expectations, lack of customer loyalty, rising customer retention costs, difficulties with attribution and data analysis, and being at the mercy of constantly changing algorithms. It also notes issues like too many content types and platforms to manage, saturated app markets, the rise of ad blockers, an inability to guarantee cross-device tracking, and a digital landscape that is always shifting.

Generating Ideas for Content Marketing by @staceycavStacey MacNaught

The document discusses coming up with content ideas and outlines some challenges in the idea generation process. It describes how having a clear brief, getting participation from contributors, and generating a large quantity of ideas are all challenges. It also discusses assessing idea quality and provides some techniques like NUF testing and external opinions to evaluate ideas before production. The document uses the example of a "hidden ballerina in a sea of flamingos" idea that went viral as an example of how sometimes unconventional ideas can succeed despite doubts about their originality or viability.

Stephen Kenwright - London Affiliates ConferenceBranded3

SearchLeeds, Tim Grice 'Content strategy for rankings'Branded3

This document discusses key principles for content strategy and rankings on Google search results. It outlines what Google considers helpful, high-quality content and signals that could negatively impact rankings. The key factors that determine rankings according to Google are qualifications, reputation, and quality of the main and supplementary content on a website. Prolonged negative feedback from others on the internet is a strong signal that can warrant the lowest ranking in Google search results.

PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue

From Recommendation to Implementation - How to GSD! White.net

How to choose and use tools as efficiently as possibleAlexandraTachalova

Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016Branded3

The content wars the real power of UGC #searchleeds Danny Denhard

HOW TO MAKE FRIENDS AND GET LINKSKirsty Hulse

Website Migration Tips Jon Earnshaw

Intelligent Personal Assistants & New Types of SearchTom Anthony

The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman

SearchLeeds, Rob McGowan 'Audience analysis: How to understand your audience ...Branded3

SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in dev...Branded3

Hyperlocal spaceSarah Hartley

Digital Editors Oct 2009(2)Sarah Hartley

Msn Local DenAlastair Bruce

Как юзабилити помогает SEOСергей Кокшаров

Optimise Oxford Talk - Katie Bennett Katie Bennett

Digital transformation - Social Media Strategy for 2017 Danny Denhard

Generating Ideas for Content Marketing by @staceycavStacey MacNaught

Stephen Kenwright - London Affiliates ConferenceBranded3

SearchLeeds, Tim Grice 'Content strategy for rankings'Branded3

Similar to SearchLeeds, Matt Barby 'There's more to life than "great content"' (20)

There's more to life than great content - Matthew Barby - #SearchLeeds 2016Matthew Barby

The document discusses how great content alone is not enough for success and that other factors like promotion, backlinks, website architecture, and user experience are also important. It provides examples of tactics that can be used like content consolidation through redirects, answering questions on Quora, expanding category page content, sponsoring local meetups, and participating in online communities. The key message is that a holistic approach considering multiple areas is needed, not just a focus on content.

SearchLove Boston 2017 | Matthew Barby | Unlocking Authority: Bridging the Ga...Distilled

Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not creation), and realigning user experience to increase organic traffic. All of this will be presented with real examples, data, and stories that won't be shared anywhere else.

Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby

INBOUND MARKETING: HOW CONTENT IS YOUR SECRET WEAPON (BY: MATTHEW BARBY, GLOB...PluggedIn BD

How to Hack Your Way to New Customers #GHT15Matthew Barby

Scaling Growth Through Inbound Marketing: #Webbdagarna Stockholm 2016 @matthe...Matthew Barby

Fighting Fatigue: Being More than a Bag of TricksMatthew Barby

Every marketing channel suffers fatigue at some point. Being a growth marketers means to focus on identifying problems within the channels you're operating now, and to find opportunities to explore in new channels in the future. It's time for a move away from relying on the same worn-out tactics that are providing continually diminishing returns. This was presented by Matthew Barby at Canva Growth Talks in July 2017.

Attract strangers to your websiteSupriya Thakral

The document discusses strategies for optimizing content marketing. It covers creating buyer personas to inform content strategy, optimizing content for searchability and shareability, distributing content through various social media channels and measuring performance. The key takeaways are to distribute content across multiple channels, create buyer personas, optimize for search and sharing, and always measure content performance.

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds

Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.

Grow with HubSpot - Sydney - June 2016Ryan Bonnici

The document appears to be a summary of a marketing event hosted by HubSpot. It includes an agenda for presentations on attracting website visitors through content, converting visitors to leads, and turning leads into customers. There are also presentations from HubSpot customers and partners, as well as a fireside chat with the HubSpot CMO. The event promotes HubSpot's inbound marketing approach and software platform to help companies attract, convert, and close customers through content and personalised experiences.

Grow with HubSpot - Hong Kong - August 2016Ryan Bonnici

This document summarizes a presentation on attracting website visitors through content marketing. It discusses creating content for specific buyer personas, deciding what types of content to create based on their goals at different stages of the buyer journey. It also covers optimizing content through testing headlines, writing compelling copy, and leveraging the curiosity gap. The presentation emphasizes listening to customers to generate new content ideas and optimizing existing blog posts and other content.

The Unfair Advantage of Inbound MarketingRand Fishkin

This document discusses inbound marketing strategies and tactics. It explains that inbound marketing focuses on attracting and engaging customers through content rather than outbound interruption. Some key inbound tactics discussed include search engine optimization, social media, content marketing, email marketing, and participating in online communities. The document provides many examples and recommends specific tools to help marketers implement these inbound approaches.

Grow with HubSpot - Auckland - July 2016Ryan Bonnici

3 Simple Ways To Build Awesome Links For Your BusinessSearch Engine Journal

Marketing to Humans: Is Content Still King? --> B2B Sales & Marketing Forum -...Ryan Bonnici

This document summarizes Ryan Bonnici's presentation on content marketing trends. Some of the key trends discussed include creating personalized content tailored to specific buyer personas, gathering both explicit and implicit data on website visitors to personalize their experience, and optimizing the marketing funnel for conversion by using tactics like opt-in forms, exit popups, and ensuring landing pages are optimized to convert traffic into leads and leads into marketing-qualified leads. Bonnici provides examples of how to create content tailored to different stages of the buyer journey and the types of content and calls-to-action needed to convert traffic, leads, and leads into sales.

10 Ways to Build a Link in 20 Minutes Flat + Bonus ContentMatthew Barby

How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...Himani Kankaria

Featured Snippets - can it only help in better visibility on search engines? Or can it also help in boosting traffic that converts? I've got answers to it. Your purpose behind preparing strategies and implementing SEO is to drive traffic and conversions to a website. But sometimes, despite good results, we face some of the below challenges: ➡️ Rankings are already improved but organic traffic is not improving ➡️ Compared to the organic traffic, the goal conversion ratio is quite less ➡️ Organic traffic is not experiencing a drastic hike Let’s use featured snippets to resolve all of these challenges and bring the right audience to your website that converts. Link to my content calendar template- https://bit.ly/3sBzTkj Thank you so much for attending my talk today at Whitespark Local Search Summit 2021. Don't forget to visit my website - missivedigital.com And follow me on Twitter - twitter.com/himani_Kankaria LinkedIn - https://www.linkedin.com/in/himanikankaria/

SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode

Keith L. Goode presented on changes happening in search engine results pages (SERPs). The presentation discussed how Google is rewriting page titles for 23% of top results, reducing the number of results shown on SERPs which makes ranking harder, and including more local listings and instant answers which takes up valuable real estate. Goode advised focusing on relevant titles, mitigating duplication, targeting topics not keywords, and creating how-to and instructional content to work with these SERP changes. The presentation emphasized controlling on-page elements and adopting a user-first approach to succeed with evolving personalized search algorithms.

Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici

There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals? Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers. http://offers.hubspot.com/grow-with-hubspot-melbourne

Garrett French of Citation Labs: Developing New Campaigns in the Same Ol' Ver...Megan Hannay

There's more to life than great content - Matthew Barby - #SearchLeeds 2016Matthew Barby

SearchLove Boston 2017 | Matthew Barby | Unlocking Authority: Bridging the Ga...Distilled

Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby

INBOUND MARKETING: HOW CONTENT IS YOUR SECRET WEAPON (BY: MATTHEW BARBY, GLOB...PluggedIn BD

How to Hack Your Way to New Customers #GHT15Matthew Barby

Scaling Growth Through Inbound Marketing: #Webbdagarna Stockholm 2016 @matthe...Matthew Barby

Fighting Fatigue: Being More than a Bag of TricksMatthew Barby

Attract strangers to your websiteSupriya Thakral

SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds

Grow with HubSpot - Sydney - June 2016Ryan Bonnici

Grow with HubSpot - Hong Kong - August 2016Ryan Bonnici

The Unfair Advantage of Inbound MarketingRand Fishkin

Grow with HubSpot - Auckland - July 2016Ryan Bonnici

3 Simple Ways To Build Awesome Links For Your BusinessSearch Engine Journal

Marketing to Humans: Is Content Still King? --> B2B Sales & Marketing Forum -...Ryan Bonnici

10 Ways to Build a Link in 20 Minutes Flat + Bonus ContentMatthew Barby

How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...Himani Kankaria

SERPs: They're Not All About You - Keith L. Goode - Pubcon Austin 2016Keith Goode

Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici

Garrett French of Citation Labs: Developing New Campaigns in the Same Ol' Ver...Megan Hannay

More from Branded3 (20)

The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3

SearchLeeds 2018 - Chris Rowett - Supercharging google shoppingBranded3

SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3

SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3

Hannah McKie discussed optimizing Google Shopping campaigns through data-driven testing and iteration. She emphasized that there is no single best practice, and campaigns should be structured based on business goals like return on ad spend or margins. Custom labels allow segmenting products in strategic ways. Proper feed setup and maintenance is also important, including optimizing fields like title, keywords, and Google product categories. Testing different approaches is key to continuous improvement, as the market is always changing.

SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...Branded3

SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...Branded3

SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...Branded3

SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3

SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3

Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.

John Rowley - Ferrero - Creating a data-driven customer journey with personas...Branded3

Fili Weise - SearchLeeds 2018 - Structured data explainedBranded3

Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.

SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3

Craig Campbell is an SEO consultant based in Glasgow, Scotland with 16 years of experience in the industry. He discusses common SEO mistakes and how to fix them, including performing audits using SEMRush to identify issues like crawlability, errors, and warnings. Campbell also covers optimizing site speed by reducing page load times and improving time to first byte through techniques like trimming page size, updating plugins, caching, and using a content delivery network like Cloudflare.

SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...Branded3

SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3

SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.

SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...Branded3

Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3

SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...Branded3

Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.

SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...Branded3