Andy Odom

“I’ve know Andy for many years and we’ve been friends since college, but I’ve been working professionally with Andy for over 15 years and he has never failed to impress me. His main genius comes from his connection and spark with people. He’s deeply insightful and can pretty much figure out anything on his own, but he sees the value in the knowledge and skills of others. So he surrounds himself with experts and knows how to draw from their experience. He’s effortlessly personable and can make a connection whith anyone. He also brings out the best in those he works with and with those he leads, which is why I and so many others love working with him so much. Most of his experience I’ve seen has been in the ever-changing and complex world of Digital Marketing. He has this knack for digging into the guts of the internet machine and pulling out those unique insights of how to get the business out in front of the right people at the right time. He knows how to tap into those emerging social channels to engage in the authentic conversations that truly reach customers. One of his greatest strengths is his ability to take all of that strategy and use it to build and coach a team to execute it all precisely and succesfullly. Andy is just one of those rare gems that any company would be lucky to have and I’m glad to be able work with him.”

“"Digital marketing" is a big arena that's constantly changing and Andy has the chops to speak into all of its aspects whether its SEO, paid search, social media, or any of the other variants that keep marketers on their toes when it comes to engaging with consumers online.”

“I reported to Andy during my time at Santander Consumer USA and I cannot say enough good things about him. For one, he’s extremely knowledgeable about digital marketing. Whether it was social media, SEO, or web analytics, he knew exactly how to implement the discipline’s strategy and ways to optimize it in the future. Secondly, he’s a great supervisor that really cares about his employees’ success. He provided all the tools necessary to help his employees do their jobs as well as submitted resources to help develop their knowledge of the space. I highly recommend Andy for any team. He brings an immense amount of knowledge and passion to the table.”

“I really appreciate how helpful Andy is. Rather than trying to hoard knowledge, he has been willing to talk me through the basics of SEO and search metrics. ”

“Andy was my direct lead during the 2013 & 2015 35 Denton music festival. He is a natural leader, and in times of crisis, it's not uncommon for him to remain calm and focused during chaos on the front lines (like the torrential downpour of 2013). Nothing less than professional, I highly recommend Andy's leadership, innovation and collaboration on any team. If you're looking for a focused, forward-thinking and nurturing leader, Andy is your man!”

“Andy is the ideal leader. He'll go to bat for his team and he is incredibly supportive. When I first worked for him, he was my mentor as an intern. He then was promoted around the time I came on full-time and became my manager and then he later was promoted to my director. No one was more deserving of these promotions than him. He did everything in his power to build the foundation of a now respected digital marketing team. From SEO, to SEM, to PPC, to analytics, and to social, Andy knows and understands the ins and outs so it's very easy to talk to him about your projects and day to day duties. I would recommend this guy in a blink of an eye. ”

“Andy is incredibly skilled in SEO and Social Marketing. As a client his ability to collaborate, project manage and implement enabled our agency to thrive as an engine for SEO success. Andy demonstrated skills in cross function project management, team motivation, SEO, Social media marketing, analytics and industry trend tracking.”

“I have worked with Andy for a few years now here at Santander and he has become our SEO and all things online expert. He knows his craft inside and out and it's a pleasure to have him on our team. As a very active member of various SEO and Social Media groups around Texas, Andy always has keen insight and relevant experience into maximizing our site and campaigns. The results Andy and his team have created speak for themselves and I am very lucky to work closely with him across all of our web properties.”

“Andy is a great communicator and strategist. He is knowledgeable in PPC, SEO, and Social Media Marketing. He keeps up-to-date with the latest trends in digital marketing and how to best implement changes for greater ROI. He is a valuable asset to any team.”

“Andy is a well versed, on point social media strategist and account manager. His firm grasp on evolving platforms and channels allows him to seamlessly integrate multi-channel campaigns with ease. He handled a wide scope of work for us with ease and without question, Andy would be an asset to any organization.”

“Andy is a great guy, and a great team player. He was always very prompt, and got his work done in time, and with great quality. He always kept an eye on the industry to see where it was headed, his copywriting always had a nice voice to it, and his social media was always very well monitored and always responded in a timely and appropriate manner. I definitely recommend him.”

“Throughout our experience together working with 35 Denton I've watched Andy transform and innovate the festival's brand identity through social media. His unique voice is an essential component of our marketing effort and has directly effected our boom in consumer engagement and sales. Aside from his many technical attributes, Andy is also an effective communicator and dedicated problem solver. I truly treasure the opportunity to work with Andy and am certain you will feel the same.”

“Andy is an "A" player; his expertise in Social Media Marketing is outstanding. He also has very strong copy-writing abilities. Most importantly he has a great attitude and is a team player. I would recommend Andy without reservation.”

“Andy and I worked together as freelance writers, and he also wrote for me when I was editor of Nine Four Four Magazine. His clear and thoughtful writing on the subjects of music and lifestyle made his articles such a joy to read. He's thorough and clever in his descriptives, and his pieces are accessible to everyone. Hopefully I'll get a chance to work with him again.”

“Andy has worked with our team at ALL In to create and deliver Social Media materials. He has been exceptional to work with creating and delivering top notch products for us. He has gone the extra mile to support our efforts at ALL In to communicate our message to educators around the country. I am pleased to provide this endorsement.”

“Andy is one of the most thorough, innovative freelancers I know. He's trust worthy and is always focused on meeting not only my needs, but my clients' as well. He's also an incredibly talented writer and content creator.”

“Completely on his own, Andy was able to catapult 35 Conferette 2011's web presence into trending territory after a name change in 2010. His intuition to readers' needs before and during the event - not to mention his bright and engaging voice - truly personified our brand via Twitter and Facebook. A constant curiosity about new platforms and a natural ease with grassroots promotion made him 35's most valuable player in marketing the fest. He reliably produced compelling content that caused festival goers to feel as if they were there, and to thank us for that amenity. But it was all Andy, who modestly kept himself in the background -- he was listening all the while, though, and his understanding of how the entire festival could be better run caused me to recommend him for a position of greater leadership for 2012.”

“I know Andy as a delightfully clear communicator, a reliable asset to multiple arts community-based projects I've been involved in (NX35 Music Conferette and Go Figure Skate productions among them) and a top-notch writer. He's a man of solid character and I'm proud to be associated with him.”

"I've had the pleasure of working with Andy for some time and he is one of the rare people who are never satisfied until the job is done, and done right. His writing is concise and well-thought and has the ability to make any organization shine with professionalism."

“I hired Andy in 2002 to be part of the training and content development team. It didn’t take long for Andy to grasp the concept of our software and hardware products. Andy’s background in English and technical writing was an asset to our teams ability to develop our first training manual. Andy’s great voice spurred him on to be the voice overlay for our training videos. Andy along with 2 other trainers scripted, captured and recorded short training vignettes for both our PC and MAC version of our software. They transformed and old storage closet into a sound room to record the voice over’s for the flash files. Andy excelled with training sales reps and customers and quickly became our online trainer. We were the first company to establish a free online training and Andy developed the online training program. Andy is a diligent worker, great trainer and an exceptional technical writer (and a baseball nut).”

“Andy is a team-oriented guy with excellent communication skills and a conscientious work ethic. He's adaptable, self-starting and delightful to work around. Highly recommended.”

“Andy led a key initiative for eInstruction, which was working with existing and new customers in our online training courses. For many customers, this was their first, post-purchase encounter and it was very important for this to be a first-class experience. This was the case with Andy running the program. I heard consistently from customers and our sales reps how high-quality the online training program was and what a great job Andy did. The program under Andy's leadership offered great value and was a positive contributor to our company's success.”