Jennifer (Jenna) Dutcher

“Jenna is a highly passionate and driven marketing expert who goes above and beyond to exceed team goals and metrics. She is an outstanding example of what authentic thought leadership and community building should look like in practice. While working with Jenna at 2U she developed several organic marketing campaigns that, to this day, drive some of the highest traffic and prospects for our university partner. In fact, the work that Jenna did in this role was so exceptional and aligned with the university brand that several years after Jenna left her role, the Dean of that school continued to reference her work as the standard for our content marketing campaigns. She is one of the most brilliant people I’ve ever worked with and you would be hard pressed to find a better employee than Jenna. ”

“While working at Barnes and Noble, Jenna obsessively placed customer needs at the forefront of her daily work. She actively listened to customer stories and product desires, and tailored discussions about available products to meet those needs. Jenna showed impressive ability to empathize with customers and connect them with products and services which mattered to the customer. She went above and beyond the job duties multiple times to turn difficult customers into happy customers, or to make a small extra step which added a wow factor the overall customer service experience in the store. Jenna won over many repeat customers with her efforts, and repeatedly received recommendations and notes of praise from both customers and coworkers. ”

“From the get-go, Jenna set the bar for what it means to succeed on the 2U inbound team. The task at hand was not an easy one: establish credibility and thought leadership for a brand new online program. The community she was entering was a tight-knit one, dominated by subject matter experts who have spent years in the field. Jenna was curious and fearless, and did the proper due diligence in order to understand their needs and passion points. This was reflected in the content she produced, with one particular piece garnering the most links by any inbound team member ever. In addition, our partner school was thrilled with the digital footprint she had created in such a short amount of time. Many of Jenna’s processes and strategies have become the template for future inbound projects, and she never hesitates to offer additional tips and best practices, which elevates the entire team as a whole. She is well respected by her peers, has a great sense of humor and is one of the smartest people I’ve ever met. She would be a wonderful addition to any team — I cannot recommend her highly enough!”