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B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

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Content Marketing Institute
Content Marketing Institute

It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.

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SPONSORED BY 2CONTENTCONTENT MARKETINGMARKETING 2017 Benchmarks, Budgets, and Trends—North America
Welcome This Year’s B2B Content Marketing Top Performers At-A-Glance SECTION1: Usage & Team Organization SECTION2: Clarity, Commitment & Overall Success SECTION3: Content Marketing Strategy SECTION4: Content Creation & Distribution SECTION5:Goals & Metrics SECTION6: Budgets & Spending Methodology/Demographics About TABLE OF CONTENTS SPONSORED BY 3 4 5 10 19 24 41 44 45 35 2
WELCOME Greetings Marketers, Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’ve made quite a few changes to our annual survey this year to reflect the maturing content marketing industry. This year’s research paints a brighter picture than the last few years, indicating that content marketing is alive and well! Content marketers are on track—with 62% reporting that their organizations are much more or somewhat more successful with their overall content marketing approach compared with one year ago. Like last year, those who are further along with their approach are the most successful, while the vast majority of the least successful are in the young/early phases of content marketing. With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to experiment, and perhaps most importantly, a commitment to content marketing, those marketers will succeed. Please watch for continuing editorial coverage of our research findings throughout 2017. We hope you will find the insights useful as you prepare for the year ahead. Yours in content, Joe & Ann Joe Pulizzi Founder Content Marketing Institute Ann Handley Chief Content Officer MarketingProfs 3 SPONSORED BY
4 COMPARISON CHART Most Successful All Respondents Least Successful Organization is clear on what an effective or successful content marketing program looks like 81% 41% 14% Organization is extremely/very committed to content marketing 91% 63% 35% Describes organization’s content marketing maturity as sophisticated/mature 72% 28% 2% Has a documented content marketing strategy 61% 37% 13% Content marketing strategy is extremely/very effective 83% 34% 2% Measures content marketing ROI 88% 72% 56% Percentage of total marketing budget allocated to content marketing (average) 39% 29% 22% Agrees that organization is realistic about what content marketing can achieve 91% 68% 41% Agrees that organization is able to quickly adjust content marketing strategy 87% 66% 41% Always/frequently delivers content consistently 85% 58% 32% Agrees that leadership gives ample time to produce results 77% 52% 26% This Year’s B2B Content Marketing Top Performers At-A-Glance 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Chart term definitions: A top performer (aka, “most successful”) is one who characterizes his or her organization’s overall content marketing approach as extremely or very successful. The “least successful” characterize their organization’s approach as minimally or not at all successful. SPONSORED BY
5 USAGE&TEAM ORGANIZATION 28% 55% 42%Are in the sophisticated/ mature phase of content marketing maturity Have small content marketing teams serving the entire organization Have experienced management changes that have had a positive impact on the organization’s content marketing USAGE&TEAM ORGANIZATION SPONSORED BY CONTENT MARKETING
6 USAGE & TEAM ORGANIZATION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Does your organization use content marketing? Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Note: Of the 11% nonusers, 52% say they plan to launch a content marketing effort within 12 months; 43% had no immediate plans to begin using content marketing; and 5% had used content marketing in the past but stopped. Base = B2B marketers. 89% Yes 11% No Percentage of B2B Marketers Using Content Marketing SPONSORED BY
7 USAGE & TEAM ORGANIZATION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How would you describe your organization’s content marketing maturity level? HowB2BMarketersAssessTheirOrganization’sContentMarketingMaturityLevel SOPHISTICATED MATURE ADOLESCENT YOUNG FIRST STEPS 6% 22% 35% 26% 10%Providing accurate measurement to the business, scaling across the organization Finding success, yet challenged with integration across the organization Have developed a business case, seeing early success, becoming more sophisticated with measurement and scaling Growing pains, challenged with creating a cohesive strategy and a measurement plan Doing some aspects of content, but have not yet begun to make content marketing a process Base = Content marketers; aided list. SPONSORED BY
8 USAGE & TEAM ORGANIZATION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How is content marketing structured within your organization? B2B Content Marketing Organizational Structure 24% 5% 13% 55% 2% Centralized content marketing group that works with multiple brands/product lines throughout the organization Each brand (product line/property) has its own content marketing team Both: A centralized group as well as individual teams throughout the organization Small (or one-person) marketing/ content marketing team serves the entire organization Other Base = Content marketers; aided list. SPONSORED BY
9 USAGE & TEAM ORGANIZATION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Has your organization undergone any management and/or structural changes over the last 12 months that have impacted your content marketing approach? Base = Content marketers; aided list. 48% 9%42% B2B Management Changes Impacting Content Marketing Yes, had a positive impact Yes, had a negative impact No changes SPONSORED BY
10 CLARITY,COMMITMENT &OVERALLSUCCESS 63% 22% 62%Are extremely or very committed to content marketing Are extremely or very successful with their overall approach to content marketing Are much more or somewhat more successful with content marketing than they were one year ago SPONSORED BY CONTENT MARKETING
11 CLARITY, COMMITMENT & OVERALL SUCCESS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs In your organization, is it clear what an effective or successful content marketing program looks like? Base = Content marketers; aided list. 29% 30%41% Percentage of B2B Marketers Whose Organizations Have Clarity on Content Marketing Success Yes No Unsure SPONSORED BY
12 CLARITY, COMMITMENT & OVERALL SUCCESS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How would you describe your organization’s commitment level to content marketing? Base = Content marketers; aided list. 30% 6% 1% 41% 22% B2B Organizations’ Commitment to Content Marketing Extremely Committed Very Committed Somewhat CommittedNot Very Committed Not At All Committed SPONSORED BY
13 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT & OVERALL SUCCESS How would you characterize the success of your organization’s current overall content marketing approach? Base = Content marketers; aided list. Note: The survey defined success as achieving your organization’s desired/ targeted results. This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 (minimally/not at all) as “least successful.” 53% 22%3% 19% 3% How B2B Marketers Rate the Success of Their Organizations’ Overall Content Marketing Approach Extremely Successful Very Successful Moderately Successful Minimally Successful Not At All Successful SPONSORED BY
14 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT & OVERALL SUCCESS How does the success of your organization’s current overall content marketing approach compare with one year ago? Base = Content marketers; aided list. How B2B Marketers Rate Their Organization’s Content Marketing Success Compared With One Year Ago 17% 45% 28% 2% 1% 7% Much More Successful Somewhat More Successful About the Same as One Year Ago Somewhat Less Successful Much Less Successful Does Not Apply (program less than one year old) SPONSORED BY
15 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT & OVERALL SUCCESS To what factors do you attribute your organization’s increase in overall success? Base=Contentmarketerswhosaidtheirorganizations’contentmarketingsuccessismuch/ somewhatmoresuccessfulthanoneyearago.Aidedlist;multipleresponsespermitted. Other reasons cited: Content Marketing Technologies/Tools (28%), More Budget for Content Marketing (25%), Content Marketing Training/Education (23%), We Have Given Our Efforts Time to Bear Fruit and Are Now Getting Results (21%), Assistance of Outside Expertise (10%), Changes in Target Audience (7%), and Other (3%). Factors Contributing to B2B Marketers’ Increased Success Over the Last Year 85% 72% 53% 50% Content Creation (higher quality, more efficient) Strategy (development or adjustment) Content Marketing Has Become a Greater Priority Spending More Time on Content Marketing Content Distribution (better targeting, identification of what works) Management/HR (organizational changes, staffing, new content marketing roles) Content Measurement (growing in ability to show results) 53% 43% 42% SPONSORED BY
16 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT & OVERALL SUCCESS To what factors do you attribute your organization’s stagnancy in success with content marketing? Base = Content marketers who said their organizations’ content marketing success is about the same as one year ago. Aided list; multiple responses permitted. Other reasons cited: Content Marketing Technologies/Tools [lack of, or new systems that require a learning curve] (24%), Lack of Content Marketing Training/Education (22%), Lack of Adequate or Effective Content Distribution (20%), Program Hasn’t Had Enough Time to Bear Fruit/Produce Results (14%), Changes in Target Audience (5%), and Other (7%). Factors Contributing to B2B Marketers’ Stagnant Success Over the Last Year 52%Not Enough Time Devoted to Content Marketing Content-Creation Challenges Strategy Issues (lack of strategy, developing/adjusting strategy) Management/HR (organizational changes, staffing issues) Content Marketing Budget Issues (inadequate budget, budget cuts) Content Marketing Not Prioritized Highly Enough Content Measurement Challenges 49% 49% 38% 37% 34% 32% SPONSORED BY
17 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT & OVERALL SUCCESS To what factors do you attribute your organization’s decrease in success with content marketing? Base = Content marketers who said their organizations’ content marketing success is somewhat/much less successful than one year ago. Aided list; multiple responses permitted. Other reasons cited: Changes in Target Audience (20%), Lack of Adequate or Effective Content Distribution (20%), Lack of Content Marketing Training/ Education (20%), Content Measurement Challenges (13%), Content Marketing Technologies/Tools [lack of, or new systems that require a learning curve] (10%), Program Hasn’t Had Enough Time to Bear Fruit/Produce Results (10%), and Other (23%). Factors Contributing to B2B Marketers’ Decreased Success Over the Last Year 57% Not Enough Time Devoted to Content Marketing Content-Creation Challenges Strategy Issues (lack of strategy, developing/adjusting strategy) Management/HR (organizational changes, staffing issues) Content Marketing Budget Issues (inadequate budget, budget cuts) Content Marketing Not Prioritized Highly Enough 47% 43% 40% 33% 27% SPONSORED BY
18 CLARITY, COMMITMENT & OVERALL SUCCESS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Indicate your level of agreement with the following statements concerning content marketing in your organization. Base = Content marketers; aided list. B2B Marketers’ Opinions About Content Marketing 88% 8% 4% 78% 13% 9% 74% 14% 12% 72% 13% 15% 68% 17% 15% 68% 18% 14% 66% 18% 16% 52% 24% 24% Content marketing is an important component of our organization’s marketing program Our organization is focused on providing an overall exceptional experience for our audience Our organization is focused more on building long-term relationships than on getting quick (campaign-like) results from our content marketing Our organization values creativity and craft in content creation and production Our organization is focused on building audiences (building one or more subscriber bases) Our organization has realistic expectations about what content marketing can achieve We are able to respond quickly when necessary to adjust our content marketing strategy Our leadership team gives us ample time to produce content marketing results ■ Agree ■ Neither Agree Nor Disagree ■ Disagree SPONSORED BY
19 CONTENTMARKETING STRATEGY 37%Have a documented content marketing strategy 73% 34%Say their strategy includes a plan to operate content marketing as an ongoing business process, not simply a campaign Say their strategy is extremely or very effective at helping their organization achieve its current content marketing goals SPONSORED BY
20 CONTENT MARKETING STRATEGY 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Does your organization have a content marketing strategy? Base = Content marketers; aided list. 41%4% 37% 17% Percentage of B2B Marketers Who Have a Content Marketing Strategy Yes, and it is documented No, with no plans to have one within 12 months Yes, but it is not documented No, but plan to have one within 12 months SPONSORED BY
21 CONTENT MARKETING STRATEGY 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which of the following elements are included in your content marketing strategy? Base = Content marketers who have a content marketing strategy. Aided list; multiple responses permitted. Elements B2B Marketers Include in Their Content Marketing Strategy 73% A plan to operate content marketing as an ongoing business process, not simply a campaign Content mission and a differentiated story/value to deliver Deep understanding of audience personas A process to align with other sales/ marketing/loyalty initiatives Well-defined business goals for content A measurement plan to provide both insight and progress toward the business goals The ability to scale over time (i.e., to grow along with your organization) Other elements Unsure 59% 57% 55% 54% 51% 35% 18% 3% SPONSORED BY
22 CONTENT MARKETING STRATEGY 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How effective is your content marketing strategy at helping your organization achieve its current content marketing goals? Base = Content marketers who have a content marketing strategy; aided list. 54% 10%0% 29% 5% How B2B Marketers Rate the Effectiveness of Their Content Marketing Strategy Extremely Effective Very Effective Moderately Effective Minimally Effective Not At All Effective SPONSORED BY
23 CONTENT MARKETING STRATEGY 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How effective is your content marketing strategy compared with one year ago? Base = Content marketers who have a content marketing strategy; aided list. How B2B Marketers Rate the Effectiveness of Their Content Marketing Strategy Compared With One Year Ago 24% 46% 23% 2% 0% 5% Much More Effective Somewhat More Effective About the Same as One Year Ago Somewhat Less Effective Much Less Effective Does Not Apply (program less than one year old) SPONSORED BY
24 CONTENTCREATION &DISTRIBUTION 76% 71% 69%Prioritize delivering content quality over quantity Consider how their content impacts the overall experience a person has with their organization Focus on creating content for their audience versus their brand SPONSORED BY CONTENT MARKETING
25 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which content marketing tools does your organization currently use? Base = Content marketers. Aided list; multiple responses permitted. Fewer than 40% of B2B marketers said they use the following tools: Measurement KPIs/Dashboard (36%), Media Plan/Paid Advertising Calendar (32%), Editorial Mission Statement (18%), Content Collaboration/ Workflow Software (13%), Digital Asset Management (DAM) System/File Storage (11%), Content Distribution Software (9%), Content Planning/Creation Software (8%), and Other (5%). B2B Marketers’ Content Marketing Tool Usage 79% Social Media Guidelines Buyer Personas Marketing Automation Software Brand Style/Tone of Voice Guidelines Social Media Calendar Content Management System Editorial Calendar Dedicated Email Platform Analytics Tools 64% 62% 56% 56% 51% 51% 47% 43% : SPONSORED BY
26 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs CONTENT CREATION & DISTRIBUTION Which techniques does your organization use to gain knowledge about its target audience(s)? Base = Content marketers. Aided list; multiple responses permitted. Fewer than 35% of B2B marketers said they use the following techniques: Database Analysis (31%), Qualitative Primary Research (28%), Quantitative Primary Research (27%), Auditing Existing Buyer Data (24%), Expert Advisory Boards (11%), Usability Testing (11%), and Other (1%). 3% said they do not use techniques. Techniques B2B Marketers Use to Learn About Audience(s) for Content Marketing Purposes 58% Secondary Data Analysis A/B Testing Customer Feedback/Panels Social Listening Competitive Analysis Employee Feedback Keyword Search Website Analysis 57% 50% 47% 44% 42% 40% 37% SPONSORED BY
27 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Compared with 2016, do you expect your organization to produce more, the same amount, or less original content in 2017? Base = Content marketers; aided list. 25% 2% 3% 70% Expected Change in B2B Content Creation (2016 vs. 2017) More Same AmountLess Unsure SPONSORED BY
28 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which content marketing tactics does your organization use? Base = Content marketers. Aided list; multiple responses permitted. Fewer than 50% of B2B marketers said they use the following tactics: Online Presentations (42%), Illustrations/Photos (39%), Research Reports (28%), Interactive Tools (28%), Print Magazines (23%), Digital Magazines (17%), Books (15%), Mobile Apps (14%), Podcasts (12%), Separate Content Hubs (10%), Video [live-streaming media] (10%), Print Newsletters (9%), Virtual Conferences (8%), and Other (12%). B2B Marketers’ Content Marketing Tactic Usage 83% Webinars/Webcasts Infographics Video (pre-produced) Ebooks/White Papers In-Person Events Email Newsletters Blogs Social Media Content 80% 77% 65% 60% 58% 58% 68% Average Number Used: 8 SPONSORED BY
29 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which content marketing tactics that your organization uses will be most critical to its overall content marketing success in 2017? Base = Content marketers who use the tactics shown; multiple responses permitted. Fewer than 30% of B2B marketers whose organizations use the following tactics said the tactic will be critical to overall content marketing success in 2017: Infographics (15%), Research Reports (12%), Online Presentations (11%), Interactive Tools (9%), Illustrations/Photos (7%), Print Magazines (6%), Digital Magazines (5%), Books (4%), Mobile Apps (4%), Video [live- streaming media] (4%), Separate Content Hubs (4%), Podcasts (3%), Print Newsletters (2%), Virtual Conferences (2%), and Other (4%). Tactics Used That B2B Marketers Say Will be Most Critical to Content Marketing Success in 2017 52% Webinars/Webcasts Video (pre-produced) Ebooks/White Papers In-Person Events Email Newsletters Blogs Social Media Content 40% 40% 36% 32% 30% 38% SPONSORED BY
30 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How often do you take the following concepts into account while creating content for your organization? Base: Content marketers; aided list. How Often B2B Marketers Consider Various Concepts While Creating Content 76% 20% 4% 71% 22% 7% 69% 23% 8% 64% 26% 10% 58% 28% 14% 53% 32% 15% 50% 34% 16% Prioritize delivering content quality over content quantity Consider how our content impacts the overall experience a person has with our organization Differentiate our content from our competition’s Focus on creating content for our audience versus our brand Deliver content consistently Craft content based on specific points of the buyer’s journey Prioritize providing the right content to the right person at the right time ■ Always/Frequently ■ Sometimes ■ Rarely/Never SPONSORED BY
31 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which channels does your organization use to distribute content? Base = Content marketers. Aided list; multiple responses permitted. Fewer than 25% of B2B marketers said they use the following channels: Pinterest (14%), Medium (6%), Snapchat (3%), iTunes (3%), Tumblr (2%), and Other (18%). Channels B2B Marketers Use to Distribute Content 93% Instagram SlideShare Print Google+ YouTube Facebook Twitter LinkedIn Email 89% 77% 59% 35% 30% 26% 26% 76% Average Number Used: 6 SPONSORED BY
32 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How important is each channel your organization uses to its overall content marketing success? Base = Content marketers who use the channels shown; multiple responses permitted. Note: Percentages comprise marketers who rated each channel a 4 or 5 on a 5-point scale where 5 = Extremely Important and 1 = Not At All Important. Importance ratings for Pinterest, Medium, Snapchat, iTunes, and Tumbler are not reported due to low incidence of use. Channels B2B Marketers Use to Distribute Content Rated by Importance to Overall Content Marketing Success 91% Facebook Instagram Google+ YouTube Twitter SlideShare LinkedIn Email Print 71% 58% 55% 40% 38% 30% 16% 56% SPONSORED BY
33 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which paid methods of content promotion does your organization use in its content marketing efforts? Base = Content marketers. Aided list; multiple responses permitted. Paid Methods B2B Marketers Use to Promote Content 84% Traditional Online Banner Ads Native Advertising Do Not Use Print or Other Offline Promotion Search Engine Marketing Social Promotion 67% 58% 41% 18% 8% 55% Average Number Used: 3 Content Discovery Tools SPONSORED BY
34 CONTENT CREATION & DISTRIBUTION 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How effective are the paid methods of content promotion that your organization uses? Base = Content marketers who use the paid methods shown; multiple responses permitted. Note: Percentages comprise marketers who rated each paid method a 4 or 5 on a 5-point scale where 5 = Extremely Effective and 1 = Not At All Effective. The survey defined effectiveness as accomplishing your content marketing objectives. Paid Methods B2B Marketers Use to Promote Content Rated by Effectiveness Print or Other Offline Promotion Native Advertising Traditional Online Banner Ads Content Discovery Tools Social Promotion Search Engine Marketing 54% 50% 27% 24% 24% 35% SPONSORED BY
35 GOALS&METRICS 80% 78% 75%Will focus on lead gen as a content marketing goal over the next 12 months Use website traffic to measure how well their content marketing is producing results Can demonstrate how content marketing has increased audience engagement SPONSORED BY CONTENT MARKETING
36 GOALS & METRICS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which content marketing goals will your organization focus on over the next 12 months? Base: Content marketers. Aided list; multiple responses permitted. Fewer than 45% of B2B marketers cited the following goals: Customer Evangelism/ Creating Brand Advocates (42%), Upsell/Cross-Sell (38%), Cost Savings (16%), and Other (2%). Organizational Goals for B2B Content Marketing Over Next 12 Months Customer Retention/Loyalty Building an Audience via Subscription Growth Engagement Lead Nurturing Sales Brand Awareness Lead Generation 80% 79% 66% 62% 56% 52% 71% SPONSORED BY
37 GOALS & METRICS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which metrics does your organization use to determine how well its content marketing is producing results? Base = Content marketers. Aided list; multiple responses permitted. Fewer than 35% of B2B marketers said they use the following metrics: Qualitative Feedback from Customers (33%), Inbound Links (32%), Data Capture (28%), Customer Renewal Rates (19%), Purchase Intent (17%), Brand Lift (15%), and Other (4%). 2% said they do not use metrics. B2B Marketers’ Content Marketing Metrics Usage SEO Ranking Sales Sales Lead Quantity Subscriber/Community Growth Social Media Sharing Time Spent on Website Higher Conversion Rates Sales Lead Quality Website Traffic 78% 57% 57% 54% 51% 51% 40% 50% 47% SPONSORED BY
38 GOALS & METRICS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Which metrics that your organization uses provide truly measurable results of your content marketing efforts? Base = Content marketers who use the metrics shown; multiple responses permitted. Fewer than 15% of B2B marketers whose organizations use the following metrics said the metric provides truly measurable results of their content marketing efforts: Inbound Links (11%), Qualitative Feedback from Customers (10%), Data Capture (9%), Customer Renewal Rates (8%), Purchase Intent (5%), Brand Lift (4%), and Other (2%). 9% said none of the metrics they use provide truly measurable results. Metrics Used That B2B Marketers Say Provide Truly Measurable Results of Content Marketing Efforts SEO Ranking Sales Lead Quantity Social Media Sharing Sales Time Spent on Website Higher Conversion Rates Sales Lead Quality Website Traffic 42% 34% 30% 27% 25% 23% 21% 23% 22% Subscriber/Community Growth SPONSORED BY
39 GOALS & METRICS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs At which phases of the buyer’s journey does your organization measure content marketing ROI? Base = Content marketers. Aided list; multiple responses permitted. Phases of Buyer’s Journey Where B2B Marketers Measure Content Marketing ROI Top-of-funnel • Lead generation • Building an audience Mid-funnel • Developing relationships with qualified leads and existing customers Bottom-of-funnel • Conversions • Sales Post-sales • Retention • Upsell/Cross-Sell • Loyalty • Evangelism Do not measure content marketing ROI 49% 35% 44% 22% 28% SPONSORED BY
40 GOALS & METRICS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Indicate your level of agreement with each statement concerning the content marketing metrics used in your organization. Base = Content marketers who use metrics to determine content marketing results; aided list. B2B Marketers’ Metrics Agreement Statements 75% 15% 10% 72% 18% 10% 57% 27% 16% 27% 43% 30% I/my team can demonstrate how content marketing has… Increased audience engagement Increased our sales Increased our number of leads Decreased our cost of customer acquisition ■ Agree ■ Neither Agree Nor Disagree ■ Disagree SPONSORED BY
41 BUDGETS&SPENDING 29% 39% 45%Is the average proportion of total marketing budget that is spent on content marketing Plan to increase their content marketing spending over the next 12 months Plan to keep their content marketing spending around the same level over the next 12 months SPONSORED BY CONTENT MARKETING
42 BUDGETS & SPENDING 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Approximately what percentage of your organization’s total marketing budget (not including staff) is spent on content marketing? Base = Content marketers; aided list. Percentage of Total Marketing Budget Spent on B2B Content Marketing 1% 5% 9% 13% 19% 22% 28% 3% 100% 75-99% 50-74% 25-49% 10-24% 1-9% 0% Unsure Average: 29% SPONSORED BY
43 BUDGETS & SPENDING 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How do you expect your organization’s content marketing budget to change in the next 12 months? Base = Content marketers; aided list. 45% 2% 14% 39% B2B Content Marketing Spending (Over Next 12 Months) Increase Remain the Same Decrease Unsure SPONSORED BY
44 METHODOLOGY/DEMOGRAPHICS 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs B2BContentMarketing:2017Benchmarks,Budgets,andTrends—NorthAmerica was produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. The 7thAnnualContentMarketingSurvey, from which the results of this report were generated, was mailed electronically to a sample of marketers included in lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media. A total of 2,562 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—completed the survey during July and August 2016. This report presents the findings from the 1,102 respondents who said they were B2B marketers in North America. B2B Industry Classification Size of B2B Company (by Employees) B2B Job Title/ Function 19% 31% 27% 23% ■ Small (10-99 Employees) ■ Micro(Fewerthan10Employees) ■ Midsize (100-999 Employees) ■ Large (1,000+ Employees) ■ Technology ■ Agency (Advertising, Digital Marketing, Content Marketing, PR, Marcom) ■ Manufacturing ■ Consulting ■ Publishing/Media ■ Banking/Accounting/Financial ■ Healthcare/Pharmaceuticals ■ Engineering/Construction/Architecture ■ Other 25% 18% 16% 9% 5% 3% 3% 3% 18% 43% 16% 11% 15% 9% 6% ■ Marketing/Advertising/ Communications/PR Management ■ Corporate Management (Owner/President, CEO, CMO) ■ Content Creation/Management ■ Marketing – Staff/Support ■ General Management (GM, VP) ■ Other SPONSORED BY
45 ABOUT Content Marketing Institute and MarketingProfs thank all the survey respondents and the distribution partners who made this survey possible. About Content Marketing Institute (CMI) Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company. To view all research and to subscribe to our emails, visit www.contentmarketinginstitute.com. About MarketingProfs MarketingProfs offers real-world education for modern marketers. More than 600,000 marketing professionals worldwide rely on our free daily publications, virtual conferences, MarketingProfs University, and more to stay up to date on the most important trends and tactics in marketing—and how to apply them to their businesses. Visit MarketingProfs.com for more information. About Brightcove Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring, and monetizing video across devices. Brightcove has nearly 5,000 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit  www.brightcove.com. SPONSORED BY

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Digital Marketing Agency Business Plan Example by upmetrics.co, has 37 slides with 745 views.If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans. We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan. After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan. Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
Digital Marketing Agency Business Plan ExampleDigital Marketing Agency Business Plan Example
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Digital Marketing Plan Slides by Philip Oakley, has 49 slides with 7211 views.This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
Digital Marketing Plan SlidesDigital Marketing Plan Slides
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Digital & Social Media Strategy by Knowcrunch, has 24 slides with 1316 views.Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl
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social media strategy by SalmaTarekaboamra, has 36 slides with 1476 views.This document outlines a social media strategy for an organization called BDAS. The strategy includes: 1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement. 2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions. 3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers. 4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
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2023 Forecast: SEO & Content Marketing Trends You Need to Know by Search Engine Journal, has 9 slides with 7620 views.Looking for new ways to update your content marketing and SEO strategy? Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year? If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered. Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023. You'll learn: - The major focus areas and anticipated obstacles by expert marketers for this year. - Ways to incorporate AI in your SEO workflows. - How to expand your search strategies beyond Google. Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023. Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
2023 Forecast: SEO & Content Marketing Trends You Need to Know2023 Forecast: SEO & Content Marketing Trends You Need to Know
2023 Forecast: SEO & Content Marketing Trends You Need to Know
Search Engine Journal
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Trends In Paid Search: Navigating The Digital Landscape In 2024 by Search Engine Journal, has 31 slides with 20453 views.The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
31 slides•20.5K views
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015 by Michael Goldstein, has 21 slides with 28232 views.Some key learnings and insights from Mary Meeker's 2015 Digital Trends. I did this the same day of the release so please excuse the formatting!
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
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12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f... by Content Marketing Institute, has 54 slides with 46080 views.Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been. This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded! The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before. Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
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Content Marketing Video & Visual Storytelling Survey by Content Marketing Institute, has 25 slides with 6927 views.Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more. Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling Survey
Content Marketing Institute
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Ingenex Digital Marketing Strategy by dletwin, has 10 slides with 2381 views.This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
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Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf by Mishellie, has 57 slides with 1245 views.The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
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Digital Marketing Strategy Guide by pixelbuilders, has 17 slides with 77307 views.The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
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Social media strategy by SalmaTarekaboamra, has 53 slides with 1381 views.The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Social media strategy Social media strategy
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Social Media Strategy For 2023.pdf by Amit Singh, has 22 slides with 1638 views.Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
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Digital marketing plan by Vanessa Baires, has 13 slides with 4600 views.This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
Digital marketing plan Digital marketing plan
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Facebook Marketing Overview & Proposal by Chakra Systems, has 18 slides with 28675 views.We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
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Social media trends 2022 by VeronikaFazekas2, has 20 slides with 672 views.This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Social media trends 2022Social media trends 2022
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12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f... by Content Marketing Institute, has 38 slides with 3514 views.Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022. Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether. Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second. Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%). If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
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Social media marketing plan template 2023 by Fraser Hay, has 20 slides with 91088 views.This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com Social Media Marketing Plan Template 2023 Social Media marketing plan template Social Media Marketing Plan 2023 Marketing Plan 2017 Marketing Plan Checklist 2023 Social Media Marketing Plan Checklist Social Media Marketing Checklist marketing checklist social media strategy checklist social media checklist social media marketing strategy 2023
Social media marketing plan template 2023Social media marketing plan template 2023
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Top Social Media Marketing Trends to Follow in 2023 by Jomer Gregorio, has 28 slides with 2017 views.2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation. Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
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New Marketing Ideas, Strategies & Channels For 2022 by Search Engine Journal, has 38 slides with 3050 views.1. Leverage Google's machine learning capabilities by automating marketing campaigns and bidding strategies to maximize conversions and reduce costs. 2. Develop video content for YouTube ads and website to boost search visibility, increase purchase intent, and improve conversion rates. 3. Implement cross-channel attribution reporting to understand how customers interact across search, display, video, and social to optimize marketing spend and drive more conversions.
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Digital Marketing Strategy Plan by Kristin Barnes, has 37 slides with 1738 views.The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
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b2b-2023-CMI research report.pdf by Annefleur6, has 47 slides with 4360 views.This document summarizes the key findings of an annual survey of B2B content marketers. Some of the main findings include: 1) Nearly half of respondents expect their organization to hire more content producers in 2023 to help with increased workload. 2) Top performing content marketers are more likely to have a documented strategy, use content management tools, and feel they have the right technologies compared to average and least successful marketers. 3) In-person events have rebounded as a popular content format and are expected to see further investment in 2023, while use of paid distribution channels has decreased slightly from 2021 levels. 4) Creating content aligned across the buyer's journey and different teams remains
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Data Design: Where Math and Art Collide by Trina Chiasson, has 90 slides with 92397 views.Slides from SXSW 2015 session on the intersection of data and design: http://schedule.sxsw.com/2015/events/event_IAP41090 By Trina Chiasson from https://infoactive.co
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Digital & Social Media Marketing Strategy by Knowcrunch, has 13 slides with 283 views.Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand. 

 Learn more about this awesome course: http://bit.ly/2SE4EFl
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StartUp Business Marketing & Digital Branding by Devashish Biswas, has 14 slides with 2314 views.Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups. We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management. Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
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B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America by Content Marketing Institute, has 44 slides with 86846 views.Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budgets and trends as we head into 2017 planning season.
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How To Suck at Marketing by HubSpot, has 63 slides with 248312 views.1) The document is satire providing purposely bad marketing advice. 2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results. 3) The goal is to humorously convince the reader that their marketing may suck if relying on these outdated tactics.
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12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f... by Content Marketing Institute, has 54 slides with 46080 views.Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been. This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded! The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether. The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before. Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
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Ingenex Digital Marketing Strategy by dletwin, has 10 slides with 2381 views.This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
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Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf by Mishellie, has 57 slides with 1245 views.The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
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Social media strategy by SalmaTarekaboamra, has 53 slides with 1381 views.The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
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Social Media Strategy For 2023.pdf by Amit Singh, has 22 slides with 1638 views.Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
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Digital marketing plan by Vanessa Baires, has 13 slides with 4600 views.This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
Digital marketing plan Digital marketing plan
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Facebook Marketing Overview & Proposal by Chakra Systems, has 18 slides with 28675 views.We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
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Social media trends 2022 by VeronikaFazekas2, has 20 slides with 672 views.This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Social media trends 2022Social media trends 2022
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