Architecting Evaluation and
Assessment—Using a Design-based
Approach to Develop a Complete and
Systematic Approach
Presenters:
Dr. Douglas Gilbert – University of the Rockies
Dr. Peter Pintus – University of the Rockies
Dr. Olin Oedekoven – Peregrine Academics
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Agenda
The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
2
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The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
3
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The Assessment Challenge:
Four Key Questions
1. Do we know what graduates need to
know and be able to do?
2. Does the curriculum provide what
graduates need to know and be able to
do?
3. Are students on a learning path for
relevant knowledge, skills, and abilities?
4. Do graduates have the competencies
demanded by employers?
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The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
5
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Key ACBSP Assessment
Requirements
• Criterion 4. 1 – Must have a “ learning outcomes
assessment program”
a.
b.
c.
d.
e.
Program learning obj ectives (PLOs)
An assessment process
Internal assessment approach
External assessment approach
Formative and summative assessment approach
• Criterion 4. 2 – Trends
• Criterion 4. 3 – Time series benchmarked
comparisons
and also…
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Setting strategic direction
• Standard 2 – “ Process … to better
address key student and program
performance requirements”
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The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
8
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What is a “ complete and
systematic approach” ?
• Complete
—“ [ H] aving all necessary part s : not lacking anyt hing”
(Merriam-Webst er. com. 2015. ht t p: / / www. merriam-webst er. com)
• Systematic
—“ The t erm "syst emat ic" ref ers t o approaches t hat are repeatable
and use data and information so learning is possible . ” (ACBSP
Bac/ Grad St andards and Crit eria—Rev J. , December 2014, p. 71).
—“ Well-ordered, repeatable , and exhibit ing t he use of dat a and
inf ormat ion so t hat learning is possible. ”
(Baldrige Excellence Framework 2015-16, p. 53).
• Approach
—“ [ T] he methods used by an organizat ion t o address t he crit eria
requirement s. Approach includes t he appropriateness of t he
met hods t o t he requirement s and t he effectiveness of t heir use. ”
(ACBSP Bac/ Grad St andards and Crit eria—Rev J. , December 2014, p.
62).
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Is this your assessment design?
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A Problematic Assessment System
Assessment Advisory
Committee
Provost /
VPAA
Dean / Dept.
Chair
Strategic
Planning
VPs
Institutional
Research
Faculty Governance
Program
Chairs
Curriculum
approval
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Data:
Student surveys and
classroom work,
accumulated by
faculty in classroom
Data:
Departmental
studies, e.g.
accounting, OB, etc.
Data:
Programmatic
assessments, e.g.
portfolios.
Uses:
Individual Faculty
Efforts
Uses:
Departmental
Improvement
Uses:
Program reviews
Adapt ed f rom Wolvoord (2010)
Data:
Institutional res-• Surveys (NSSE,
EOCS, etc.)
• Std-ized tests
• IPEDS
• Alumni
Uses:
Reporting
Data:
Academic support
and co-curricular, e.g.
library, IT, student
affairs, etc.
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Uses:
Individual dept.
improvement
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Common “ Disconnects”
• Structure
—Academic data islands of classroom, departments, and programs
—Institutional and instructional data not integrated
• Process
—Blurred or non-existent assessment roles and responsibilities
—Non-systematic or isolated cycles of improvement
• Technology
—“ One-off” faculty classroom technology approaches
—Wide range of surveys and assessment automation
• People
—Separated, disj ointed assessment responsibilities
—Holistic knowledge management competencies lacking
—Little cross-functional / inter-departmental perspective
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A Design-Based
Assessment Architecture
Mission
Vision
Values
Business Unit Strategy
Process
Structure
Technology
People
Performance
Measurement
Data Definitions
Technology
Standards
Knowledge Mgmt
Competencies
Performance
Analysis / Review
KPIs / SLOs
Collection
Technology
Organizational
Learning Focus
Performance
Improvement
Control Limits
Analysis
Technology
Process-based
Organization
Architecture Enablers
Policies
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Procedures
Instruments
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The Common Singular Focus
Mission
Vision
Values
Business Unit Strategy
Process
Structure
Technology
People
Performance
Measurement
Data Definitions
Technology
Standards
Knowledge Mgmt
Competencies
Performance
Analysis / Review
KPIs / SLOs
Collection
Technology
Organizational
Learning Focus
Performance
Improvement
Control Limits
Analysis
Technology
Process-based
Organization
Architecture Enablers
Policies
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Procedures
Instruments
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The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
15
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Outcome / Instrumentation Overview
or
Business Unit
Standard 2
Today
Tomorrow
Student
Focus
Workforce
Focus
Customer
Focus
Leadership and Governance Focus
Performance
Management
Financial Focus
Yest erday
performances (internal to school only)
• Student publications or conference presentations
• Employer and internship supervisor ratings of students'
performance
etc.
• Job Placement
• Department or program review data
subject area tests
• Employer or alumni surveys
• Focus group interviews with students, faculty members,
• Student perception surveys
or employees
•
•
•
•
•
•
Direct
• Course evaluations
• Grades not based on explicit criteria related to clear
• Test blueprints (outlines of the concepts and skills
learning goals
•
•
•
•
covered on tests)
Percent of class time spent in active learning
Number of student hours spent on service learning
Number of student hours spent on homework
Number of student hours spent at intellectual or cultural
activities related to the course
Indirect
Formative
•
Exams / Standardized tests
Case study analyses
Rubric scores for assignments, reports, and research
projects
Rubric scores for writing, oral presentations, and
performances
Observations of field work, internship performance,
service learning, consulting projects
Quizzes
Class discussion participation
External
Summative
Course
Internal
Assessment
Academic
Program
• Capstone projects, senior theses, exhibits, or
• Pass rates or scores on licensure, certification, or
Formative
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• Externally normed assessments, e.g. Peregrine, ETS,
Summative
Standard 4. 1c, d, e Standard 4. 1a, b
Operational Environment
Course Level Elements
17
Program Level Elements
18
Business Unit Elements
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The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
20
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Overview of Examples
1.
2.
3.
4.
5.
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College-level KPI Reports
(Standard 2)
Signature assignments using standard
rubric
(Standard 4. 1c)
NPS – External Measure
(Standard 4. 1d)
Trending (longitudinal) dashboard
(Standard 4. 2)
External test benchmarking approach
(Standard 4. 3)
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College Dashboard - Layer 1
(National Baldrige Recipient Example)
ACBSP Standard 2
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Source: Dallas Communit y College Dist rict
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College Dashboard - Layer 2
(National Baldrige Recipient Example)
23
Source: Dallas Communit y College Dist rict
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College Dashboard - Layer 3
(National Baldrige Recipient Example )
24
Source: Dallas Communit y College Dist rict
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Signature Assignments Using a
Standardized Rubric (Standard 4. 1c)
Standardized Rubric
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NPS as an External Measure
(Standard 4. 1d)
Source: Bain & Co.
ht t p: / / www. net promot ersyst em. com/ about / measuring-your-net -promot er-score. aspx
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Trending (longitudinal) dashboard
(Standard 4. 2)
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External test benchmarking approach
(Standard 4. 3)
28
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The Challenge of Assessment
ACBSP Assessment Requirements
Using a Design Approach to Architect a Model
Multi-Tiered Assessment Instrumentation
Examples
Conclusions
29
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Putting it all together
Signature Assignment Example
Signature assignment aligned to Mission, Vision, & Values
Process
• Signature
assignment
selection
Structure
People
•
Rubric structure
• LMS
• Knowledge mgt
competencies
•
Relevant student
learning
outcomes
• Rubric software
• CQI approach
• Analysis
software
• SIPOC for fit of
process
• Scoring / rubric
process
• Cycles of review /
improvement
Technology
• Targets
Architecture Enablers
Assessment Policies
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Overall assessment
cycle
Rubric types
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Additional Resources
• Presentation available at
http:/ / bitly. com/ ACBSP2015
• White paper to be available at same
location
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