SlideShare a Scribd company logo
1 of 33
red bull
amsterdam
Headquarters
general
              information
              Contact us                         An overview

              ArchitecturAl design               locAtion
              Sid Lee Architecture               Red Bull Nederland B.V.
              75, Queen Street, Suite 1500,      NDSM-Plein 26, Neveritaweg 34
              Montreal (Québec)                  1033 WB Amsterdam
              H3C 2N6 Canada

              BrAnding And grAphic design        client
              Sid Lee Amsterdam                  Red bull Netherlands
              Gerard Doustraat 72-80, 1072VV
              Amsterdam, Netherlands             type 	   	       	
                                                 Office
              telephone
              Montreal: 514-282-2200             surfAce (scope)
              Amsterdam: +31 20 6623030          Total surface: 875 m2 (9 420 sq.ft.)

              WeB site
                                                 construction Budget	
              www.sidleearchitecture.com
                                                 $ 1,5 M
              www.sidlee.com

                                                 production
              contActs
                                                 May 2009 to April 2011
              Name
              Jean Pelland
              Telephone                          occupAtion
              514-282-6834 ext 554               April 2011

              E-mail
              jpelland@sidleearchitecture.com


              puBlic relAtions
              Name : Marie-Eve Chaumont
              Telephone : 514-282-2200 ext 482
              E-mail : media@sidlee.com




The landing
chapter 1:

The birth
                      In 2009, with offices located in the surroundings    NASCAR, motorcycle racing) and has been
                      of the Dutch capital, Red Bull Amsterdam wanted      massively sponsoring extreme sports, like the
                      to move to a more urban location that would          Red Bull Crashed Ice world championship. The
                      better reflect its culture and involvement in the    company has also invested a great deal in music,



of the beast
                      arts and sports. Let us remember that the Austrian   helping young artists or creating traveling
                      company goes much further than simply selling        workshops like the Red Bull Music Academy, and
                      its famous energy drink. Since its beginnings, it    in dance, particularly with its famous B-Boys
                      has been involved in racing sports (Formula 1,       from the Red Bull BC One Battles.
Project description
1                                                       2


                                                                   Context
                                                                   In competition with two other architecture firms,        Noord district has been under complete
                                                                   the teams at Sid Lee Architecture and Sid Lee            redevelopment, attracting artists and major arts
                                                                   Amsterdam convinced Red Bull managers to set             and media companies such as MTV Europe.
                                                                   up their new headquarters in an urban and offbeat        That’s where Red Bull Amsterdam agreed to
                                                                   site evocative of both street art culture and the        settle, in an old heritage shipbuilding factory,
                                                                   intensity of extreme sports. North of Amsterdam,         facing a timeless crane and an old disused Russian
                                                                   in an obsolete shipbuilding environment, the             submarine…

 3                                                       4




                                                                                                                    3
                                                                                                                                                 4




                                                                                           1
 5
                                                                                                                                          2



LeGEND:                                                             LeGEND:
1. Existing exterior building                                       1. Zulu V class submarine B-80
2. Timeless crane on the shipyard                                   2. Timeless crane on the shipyard
3. Existing interior conditions                                     3. MTV Network
4. West facade                                                      4. Skatepark - NDSM hangar
5. Zulu V class submarine B-80: old disused Russian submarine




                                           RED BULL hEaDqUaRtERs                                               RED BULL hEaDqUaRtERs
                                                   - 6 -                                                               - 7 -
“To design the inner space, we aimed at retrieving
Red Bull’s philosophy, dividing spaces according
to their use and spirit, with its two opposed and
complimentary hemispheres, reason versus intuition,
arts versus the industrial city, black versus white, the
rise of the angel (Red Bull gives you wings...) versus
the mention of the beast…”, Jean Pelland, project design architect and senior partner




                                                                                        Red Bull’s
                                                                                        “N orth wing” ethic
                                                                                        Inside this shipbuilding factory, with its three adjacent bays, we
                                                                                        focused on expressing the dichotomy of space, shifting from public
                                                                                        spaces to private ones, from black to white and from white to black.

                                                                                        Our idea was to combine the almost brutal simplicity of an
                                                                                        industrial place with Red Bull’s mystical invitation to perform.
                                                                                        The interior architecture with multiple layers of meaning conveys
                                                                                        this dual personality, reminding the user of mountain cliffs one
                                                                                        moment and skate board ramps the next. These triangle-shaped
                                                                                        piles, as if ripped off the body of a ship, build up semi-open spaces
                                                                                        that can be viewed from below, as niches, or from above, as
                                                                                        bridges and mezzanines across space. In the architecture we offer,
             N                                                                          nothing is clearly set; all is a matter of interpretation.
        R  AI
     TB           N
  GH         R  AI
RI        TB
       F
     LE



                                     RED BULL hEaDqUaRtERs
                                             - 8 -
                                                                                                                                                                The dive - Construction photo
The landing                                               The dive                    The dive




The board room & the crash room                                      The crash room




                                  RED BULL hEaDqUaRtERs                                RED BULL hEaDqUaRtERs
                                         - 10 -                                               - 11 -
The dive




The crash room




                 RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                        - 12 -                  - 13 -
chapter 2:

The architecture                              Thus, this interior architecture shows the duality
                                              between mind and body, play and work,
                                              socialization and creative privacy, which defines
                                              Red Bull’s philosophy. And we started expressing
                                                                                                         The beast: public spaces
                                                                                                         This simple-looking dichotomy hides an
                                                                                                         additional ambivalence, as one single space can
                                                                                                         include various other spaces that differ as much


of ambiguity
                                              this ambivalence through an opposition between             by nature (open or not) as by function. In public
                                              public and private spaces. The first of the three          spaces, a closed recording studio is next to an
                                              bays of the building is utterly dedicated to public        open playground, with its video screens and bar,
                                              spaces, whereas the two others contain the                 while farther, niche-shaped resting spaces swing
                                              managers’ offices and workstations.                        between introspective and open shapes.
Space configuration




                      RED BULL hEaDqUaRtERs                                                 RED BULL hEaDqUaRtERs
                             - 14 -                                                                - 15 -
THE	CROSSING                              SKIN

 THE	DIVE


THE	LANDING




                                                      AREAS
                        FLEX	SPACE                    2ND LEVEL
                FLEX	SPACE



                                                      2ND LEVEL




                BOARD	ROOM                            AREAS
                                                      GROUND LEVEL

     THE	DIVE



                                                      GROUND LEVEL




                                                                     The beast:
                                                                     public spaces

                              RED BULL hEaDqUaRtERs
                                     - 16 -
                                                                                     The gallery
Passerelle flex space                                             Time out              Board room




DJ Booth                                    DJ Booth and conference room / soundclash       The dive




                        RED BULL hEaDqUaRtERs                                                          RED BULL hEaDqUaRtERs
                               - 18 -                                                                         - 19 -
The arena:
Working area
In the same spirit, private spaces were kept open, in order
to start a dialogue between collective workstations in the
middle, and managers’ offices and functional spaces all
around them. The whole place is unified with a pervasive
natural light that comes from a series of skylights across the
full span of the building which produces an amazing natural
lighting effect.




 RED BULL hEaDqUaRtERs                                           RED BULL hEaDqUaRtERs
        - 20 -                                                          - 21 -
Glass enclosure - construction photo




                                                                                       mEtAL ShELL




Metal shell - construction photo




                                                                                       GLASS ENcLOSURE




                                                               Stratos:
                                                               the foreign object
                                                               Located in the middle of the working area, a massive architectural object emerges as a symbol of this
                                                               architecture of ambiguity. This perforated black metal box interacts with the surrounding space
                                                               through its shape, texture and absence of color. Inspired by the shape of the roof, the volume of this
                                                               meeting room is like a photo-negative of the building structure itself. It has the mineral texture (caused
                                                               by natural and artificial light effects through its perforations) of a meteorite that would have fallen
                                                               through the atmosphere and absorbed the spirit of the place where it landed. It is as much a kind of
                                                               symbolic extraction from an open space as a tribute to Red Bull Stratos, Felix Baumgartner’s
                                                               unprecedented performance consisting in jumping from 120,000 feet to try to achieve the first
                                                               supersonic free fall in history.




                                       RED BULL hEaDqUaRtERs                                                 RED BULL hEaDqUaRtERs
                                              - 22 -                                                                - 23 -
RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                     - 24 -                  - 25 -
The Stratos
Playground
This architecture of ambiguity led us even further,        brutality, we largely used simple plywood and raw
playing with brutal volumes and broken lines that          metal plates. In opposition to this intentional
refuse verticality and horizontality. We built up          simplicity of space layouts, walls and floors were
this language through a formal dynamism of                 covered with playful graphic works, stemming
architectural elements and the primitive, almost           from Red Bull’s culture and developed by the Sid
geological simplicity of the whole. The space thus         Lee Amsterdam team.
created questions our usual perspectives and
marks. In order to strengthen the material




                                             RED BULL hEaDqUaRtERs
                                                    - 26 -
                                                                                                                The Dive
chapter 3:

Craftsmen and
                           ''Successful projects come first and foremost from   supplier. The studio has showed us that it is
                           great craftsmen and builders; fortunately, we had    possible to make plywood literally come alive,
                           some of the greatest in Holland working on this      creating the most complex geometric shapes with
                           project. '' Steven Somogyi, project manager.         it. Beyond technical skills, this project required


builders
                                                                                intelligence and sensitivity to understand our
                           Therefore, we insist on paying a very special        architectural metaphor and sometimes to capture
                           tribute to Fiction Factory, the manufacturing        it beyond our expectations. We also want to
                           studio that made this project possible. In line      thank Joravision for keeping a safe guard on the
                           with traditional Dutch workmanship, Fiction          overall production process.
A brilliant manufacturer
                           Factory was more of a partner to us than a mere
SKIN




bONES




        RED BULL hEaDqUaRtERs
               - 31 -
RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
       - 32 -                  - 33 -
chapter 4:

Rebel
                   The street and extreme sports cultures are            some rooms. We also wished to highlight Red
                   illustrated in Red Bull’s ethic, characterized by a   Bull’s universe of play and sport performances,
                   will to perform and not to respect rules. In          instead of simply expressing the rebel side of the
                   collaboration with Sid Lee Amsterdam’s graphic        company. For example, a karting track snakes on


culture
                   designers, the Sid Lee Architecture team chose to     the wall and floor of a resting room and a trompe
                   express this philosophy trough a ubiquitous           l’oeil features a show stage with its massive
                   graphic covering of vertical and horizontal           speakers in a supposedly quiet room. In the
                   surfaces: ceilings, walls, floors—and even            managers’ offices, BMX riders or skateboarders
                   furniture! Thus, graffiti are all over the walls in   are jumping across walls!
and graphic work
Management office                            Management office              Sound clash




Quiet room          Quiet room                                   Management office




                     RED BULL hEaDqUaRtERs                                                RED BULL hEaDqUaRtERs
                            - 36 -                                                               - 37 -
These performance-driven graffiti
                                                show up in the most exuberant
                                                expression in the restroom.
                                                Inspired by Red Bull’s “Holy Shit
                                                list”, the list of the craziest things
                                                we wish to do, a ceiling, wall and
                                                floor mosaic mimics a Renaissance
                                                fresco, with a determined blasphemous
                                                approach.




RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
       - 38 -                  - 39 -
chapter 5:

A multipurpose
                 As much a working area as a place to experiment   into a party room. The benches in the resting
                 arts and sports, Red Bull Amsterdam’s             room can be used as seats or storing elements. In
                 headquarters were bound to offer a double         the same spirit, walls can be used in different
                 function: work and play. Everything is            ways. They are blackboards to write on, projection


space
                 multipurpose here! The modular furniture in the   screens with built-in TV sets, and even exhibition
                 common room forms various seats, but can also     walls!
                 be piled up to turn the place from a playground


work and play
To impose in space a pervasive dialogue between a playful and
                                     rebel culture and a raw environment, we scattered around
                                     several hints as structural elements, pieces of furniture and
                                     other artifacts of all types. Thus, the triangle geometry that
                                     shapes the space morphology (from walls to the glass vault,
                                     through industrial trusses across the bays) appears in the resting
                                     room modular furniture and the floating tube lightings.




             RED BULL hEaDqUaRtERs        RED BULL hEaDqUaRtERs
                    - 42 -                       - 43 -
Flex space
RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                                - 44 -                  - 45 -
Flex space (mezzanine)
Wits and company spirit
We did not create this multipurpose space just to express Red Bull’s cultural ambivalence. Our idea was
also to convey the idea of resourcefulness, which is so much part of those that Red Bull supports, who
know how to build a BMX ramp with three little wooden pieces or who change a city into an urban
“parkour”. Red Bull’s interior space was designed in the same spirit: a bench will disappear to give birth
to a storing area; a wall shelf will open like a giant drawer to unveil a wardrobe…

And this ability to adapt to all kinds of situations also reveals itself in a talent for taking over a place.
Any mountain cliff can be an improvised ski run, any banister will become a skateboard rail. We alluded
to this remarkable adaptability by naming the various building areas: “The landing” for the main hall,
“The crashroom” for the resting room, “The dive” for the restaurant…




                                               RED BULL hEaDqUaRtERs
                                                      - 46 -
chapter 6:

Architectural plans            In summary:

                               surfAce AreA:

sections and                   Building
                               Total surface area:   9 420 sq.ft.


elevations
                               Public area:          3058 sq.ft.
                               Private area:         6362 sq.ft.
                               Mezzanine:            870 sq.ft.

Technical aspects of projetc   cApAcities:
                               Staff number:         60 employees

                               QuAntities:
                               Management offices:   6
                               Closed offices:       13
ground floor
no scale




               RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                      - 50 -                  - 51 -
mezzanine floor
no scale




                  RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                         - 52 -                  - 53 -
interior elevation
no scale




                RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                       - 54 -                  - 55 -
interior elevation
no scale




                RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                       - 56 -                  - 57 -
interior elevation
no scale




                RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                       - 58 -                  - 59 -
interior elevation
no scale




                RED BULL hEaDqUaRtERs   RED BULL hEaDqUaRtERs
                       - 60 -                  - 61 -
Credits

ArchitecturAl design                         locAl Architect (permits)
Sid Lee Architecture                         Kamstra Architecten BNA
75, Queen Street, Suite 1500,                herengracht 11 1441 ev purmerend
Montreal (Québec)                            ir. ing. Paul Kamstra
H3C 2N6 Canada                               + 31 02 99 41 45 55
514-282-6834
sidleearchitecture.com                       generAl contrActor:
                                             Jora Vision B.V.
BrAnding And grAphic design                  De Maessloot 2B 2231 PX Rijnsburg
Sid Lee Amsterdam                            +31 71 40 26 747
Gerard Doustraat 72-80, 1072VV
Amsterdam, Netherlands                       photos:
+31 20 66 23 030                             Ewout Huibers
sidlee.com                                   +31 62 95 94 778
                                             ewout.tv
Builders: professionAl construction studio
Fiction Factory
1033 NX Amsterdam
+31 20 63 52 424
fictionfactory.nl

furniture
2D&W
Egelantiersgracht 217
1015 RK Amsterdam
+ 31 02 06 38 31 07
2DenW.nl
Another SIDLEE ARchItEctURE fanzine

More Related Content

What's hot

Interior design elements
Interior design elementsInterior design elements
Interior design elementssahil saifi
 
Interior design case study
Interior design case studyInterior design case study
Interior design case studyPOOJAAM
 
Climate Responsive Architecture Finalpdf
Climate Responsive Architecture FinalpdfClimate Responsive Architecture Finalpdf
Climate Responsive Architecture FinalpdfAnkita Kolamkar
 
Interior and architecture of rajasth an
Interior and architecture of rajasth anInterior and architecture of rajasth an
Interior and architecture of rajasth anPankajKushwah3
 
Contemporary Arab architecture space, form, and function
Contemporary Arab architecture space, form, and   functionContemporary Arab architecture space, form, and   function
Contemporary Arab architecture space, form, and functionDania Abdel-aziz
 
Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)
Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)
Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)dezyneecole
 
Achyut kanvinde
Achyut kanvindeAchyut kanvinde
Achyut kanvindeanjali s
 
Cubism & le corbusier
Cubism & le corbusier Cubism & le corbusier
Cubism & le corbusier poojayadav3276
 
Vernacular Architecture of Central india
Vernacular Architecture of Central indiaVernacular Architecture of Central india
Vernacular Architecture of Central indiaJulian_Divakar
 
Precedence study: Barcelona Pavilion
Precedence study: Barcelona PavilionPrecedence study: Barcelona Pavilion
Precedence study: Barcelona PavilionBarimah Ntow-kummi
 
Presentation case study convention center
Presentation case study convention centerPresentation case study convention center
Presentation case study convention centerKiruthika Selvi K J
 
Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.
Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.
Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.dezyneecole
 
Architectural (construction) systems-section 3
Architectural (construction) systems-section 3Architectural (construction) systems-section 3
Architectural (construction) systems-section 3Saja Hamad
 
60782357 final-case-study-0506
60782357 final-case-study-050660782357 final-case-study-0506
60782357 final-case-study-0506homeworkping4
 

What's hot (20)

Interior design elements
Interior design elementsInterior design elements
Interior design elements
 
Interior design case study
Interior design case studyInterior design case study
Interior design case study
 
Climate Responsive Architecture Finalpdf
Climate Responsive Architecture FinalpdfClimate Responsive Architecture Finalpdf
Climate Responsive Architecture Finalpdf
 
Interior and architecture of rajasth an
Interior and architecture of rajasth anInterior and architecture of rajasth an
Interior and architecture of rajasth an
 
Contemporary Arab architecture space, form, and function
Contemporary Arab architecture space, form, and   functionContemporary Arab architecture space, form, and   function
Contemporary Arab architecture space, form, and function
 
Desktop study on Architects Office
Desktop study on Architects OfficeDesktop study on Architects Office
Desktop study on Architects Office
 
Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)
Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)
Ankita Gupta,B.Sc- Interior Design (Commercial Design Portfolio)
 
Le Corbusier
Le CorbusierLe Corbusier
Le Corbusier
 
Achyut kanvinde
Achyut kanvindeAchyut kanvinde
Achyut kanvinde
 
Portfolio
PortfolioPortfolio
Portfolio
 
CASE STUDY F/o FINE ARTS JAMIA DELHI
CASE STUDY F/o FINE ARTS JAMIA DELHICASE STUDY F/o FINE ARTS JAMIA DELHI
CASE STUDY F/o FINE ARTS JAMIA DELHI
 
Cubism & le corbusier
Cubism & le corbusier Cubism & le corbusier
Cubism & le corbusier
 
Vernacular Architecture of Central india
Vernacular Architecture of Central indiaVernacular Architecture of Central india
Vernacular Architecture of Central india
 
Precedence study: Barcelona Pavilion
Precedence study: Barcelona PavilionPrecedence study: Barcelona Pavilion
Precedence study: Barcelona Pavilion
 
Anant Raje
Anant RajeAnant Raje
Anant Raje
 
Presentation case study convention center
Presentation case study convention centerPresentation case study convention center
Presentation case study convention center
 
Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.
Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.
Akash Gidwani Residential Portfolio,B.Sc.ID,Studio Apartment case study.
 
ANANT RAJE
ANANT RAJEANANT RAJE
ANANT RAJE
 
Architectural (construction) systems-section 3
Architectural (construction) systems-section 3Architectural (construction) systems-section 3
Architectural (construction) systems-section 3
 
60782357 final-case-study-0506
60782357 final-case-study-050660782357 final-case-study-0506
60782357 final-case-study-0506
 

Viewers also liked

Crowdfunding no terceiro setor vamos agir ! - www vamosagir com e let's - w...
Crowdfunding no terceiro setor   vamos agir ! - www vamosagir com e let's - w...Crowdfunding no terceiro setor   vamos agir ! - www vamosagir com e let's - w...
Crowdfunding no terceiro setor vamos agir ! - www vamosagir com e let's - w...flac2011
 
Resume_Swapan Sarkar
Resume_Swapan SarkarResume_Swapan Sarkar
Resume_Swapan SarkarSwapan Sarkar
 
Palavra de vida dezembro 2011
Palavra de vida   dezembro 2011Palavra de vida   dezembro 2011
Palavra de vida dezembro 2011Alexandre Ribeiro
 
教學現場問題簡報
教學現場問題簡報教學現場問題簡報
教學現場問題簡報ShaoPei Chang
 
Tracy la chance resume experience summary - 07062015
Tracy la chance resume   experience summary - 07062015Tracy la chance resume   experience summary - 07062015
Tracy la chance resume experience summary - 07062015Tracy LaChance
 
98下本土語言布農族語教學成果照片
98下本土語言布農族語教學成果照片98下本土語言布農族語教學成果照片
98下本土語言布農族語教學成果照片ShaoPei Chang
 
Resume_Swapan Sarkar
Resume_Swapan SarkarResume_Swapan Sarkar
Resume_Swapan SarkarSwapan Sarkar
 
External dynamics
External dynamicsExternal dynamics
External dynamicsmartagar78
 
Кислородная камера МедиаКИТ
Кислородная камера МедиаКИТКислородная камера МедиаКИТ
Кислородная камера МедиаКИТJulia Korkina
 
клинические результаты
клинические результатыклинические результаты
клинические результатыJulia Korkina
 
Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.
Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.
Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.BusinessVillage GmbH
 
Como crear cuenta en youtube
Como crear cuenta en youtubeComo crear cuenta en youtube
Como crear cuenta en youtubeJhoanaVasquez
 
Graffiti artist dare
Graffiti artist dareGraffiti artist dare
Graffiti artist darecescarias10
 
El Encanto: Juego serio para desarrollar competencias de intervención en comu...
El Encanto: Juego serio para desarrollar competencias de intervención en comu...El Encanto: Juego serio para desarrollar competencias de intervención en comu...
El Encanto: Juego serio para desarrollar competencias de intervención en comu...IHCLab UCOL
 

Viewers also liked (19)

Crowdfunding no terceiro setor vamos agir ! - www vamosagir com e let's - w...
Crowdfunding no terceiro setor   vamos agir ! - www vamosagir com e let's - w...Crowdfunding no terceiro setor   vamos agir ! - www vamosagir com e let's - w...
Crowdfunding no terceiro setor vamos agir ! - www vamosagir com e let's - w...
 
Resume_Swapan Sarkar
Resume_Swapan SarkarResume_Swapan Sarkar
Resume_Swapan Sarkar
 
Palavra de vida dezembro 2011
Palavra de vida   dezembro 2011Palavra de vida   dezembro 2011
Palavra de vida dezembro 2011
 
教學現場問題簡報
教學現場問題簡報教學現場問題簡報
教學現場問題簡報
 
Tracy la chance resume experience summary - 07062015
Tracy la chance resume   experience summary - 07062015Tracy la chance resume   experience summary - 07062015
Tracy la chance resume experience summary - 07062015
 
Resumo ambiente magmatico
Resumo ambiente magmaticoResumo ambiente magmatico
Resumo ambiente magmatico
 
98下本土語言布農族語教學成果照片
98下本土語言布農族語教學成果照片98下本土語言布農族語教學成果照片
98下本土語言布農族語教學成果照片
 
Resume_Swapan Sarkar
Resume_Swapan SarkarResume_Swapan Sarkar
Resume_Swapan Sarkar
 
External dynamics
External dynamicsExternal dynamics
External dynamics
 
Кислородная камера МедиаКИТ
Кислородная камера МедиаКИТКислородная камера МедиаКИТ
Кислородная камера МедиаКИТ
 
клинические результаты
клинические результатыклинические результаты
клинические результаты
 
Plant kingdom
Plant kingdomPlant kingdom
Plant kingdom
 
Argolas números e letras
Argolas números e letrasArgolas números e letras
Argolas números e letras
 
Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.
Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.
Unternehmen in der Psychofalle – Wege hinein. Wege hinaus.
 
Arte em papel 3
Arte em papel 3Arte em papel 3
Arte em papel 3
 
Como crear cuenta en youtube
Como crear cuenta en youtubeComo crear cuenta en youtube
Como crear cuenta en youtube
 
Graffiti artist dare
Graffiti artist dareGraffiti artist dare
Graffiti artist dare
 
Metodos de busqueda
Metodos de busquedaMetodos de busqueda
Metodos de busqueda
 
El Encanto: Juego serio para desarrollar competencias de intervención en comu...
El Encanto: Juego serio para desarrollar competencias de intervención en comu...El Encanto: Juego serio para desarrollar competencias de intervención en comu...
El Encanto: Juego serio para desarrollar competencias de intervención en comu...
 

More from Sid Lee

SID LEE | Case Studies EN
SID LEE | Case Studies ENSID LEE | Case Studies EN
SID LEE | Case Studies ENSid Lee
 
SID LEE | Fanzine Interactive EN
SID LEE | Fanzine Interactive ENSID LEE | Fanzine Interactive EN
SID LEE | Fanzine Interactive ENSid Lee
 
SID LEE | Fanzine Interactif FR
SID LEE | Fanzine Interactif FRSID LEE | Fanzine Interactif FR
SID LEE | Fanzine Interactif FRSid Lee
 
SID LEE | Publicité FR
SID LEE | Publicité FRSID LEE | Publicité FR
SID LEE | Publicité FRSid Lee
 
SID LEE | Case Studies FR
SID LEE | Case Studies FRSID LEE | Case Studies FR
SID LEE | Case Studies FRSid Lee
 
SID LEE | Brand Identity EN
SID LEE | Brand Identity ENSID LEE | Brand Identity EN
SID LEE | Brand Identity ENSid Lee
 
SID LEE | Identité de Marque FR
SID LEE | Identité de Marque FRSID LEE | Identité de Marque FR
SID LEE | Identité de Marque FRSid Lee
 
SID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising ENSID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising ENSid Lee
 
SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012
SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012
SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012Sid Lee
 
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012Sid Lee
 
Sid lee - Retail
Sid lee - RetailSid lee - Retail
Sid lee - RetailSid Lee
 
SID LEE COLLECTIVE | Presentation
SID LEE COLLECTIVE | PresentationSID LEE COLLECTIVE | Presentation
SID LEE COLLECTIVE | PresentationSid Lee
 
Sid Lee RED Bootcamp 2012 - Press release
Sid Lee RED Bootcamp 2012 - Press releaseSid Lee RED Bootcamp 2012 - Press release
Sid Lee RED Bootcamp 2012 - Press releaseSid Lee
 
SID LEE ARCHITECTURE | Tripode
SID LEE ARCHITECTURE | TripodeSID LEE ARCHITECTURE | Tripode
SID LEE ARCHITECTURE | TripodeSid Lee
 
SID LEE ARCHITECTURE | The Ajax Experience
SID LEE ARCHITECTURE | The Ajax ExperienceSID LEE ARCHITECTURE | The Ajax Experience
SID LEE ARCHITECTURE | The Ajax ExperienceSid Lee
 
SID LEE COLLECTIVE | Liquid Sound
SID LEE COLLECTIVE | Liquid SoundSID LEE COLLECTIVE | Liquid Sound
SID LEE COLLECTIVE | Liquid SoundSid Lee
 
SID LEE COLLECTIVE | MAP
SID LEE COLLECTIVE | MAPSID LEE COLLECTIVE | MAP
SID LEE COLLECTIVE | MAPSid Lee
 
SID LEE COLLECTIVE | DE PIJP Connection
SID LEE COLLECTIVE | DE PIJP ConnectionSID LEE COLLECTIVE | DE PIJP Connection
SID LEE COLLECTIVE | DE PIJP ConnectionSid Lee
 
SID LEE COLLECTIVE | Paris
SID LEE COLLECTIVE | ParisSID LEE COLLECTIVE | Paris
SID LEE COLLECTIVE | ParisSid Lee
 
SID LEE COLLECTIVE | Montreal
SID LEE COLLECTIVE | MontrealSID LEE COLLECTIVE | Montreal
SID LEE COLLECTIVE | MontrealSid Lee
 

More from Sid Lee (20)

SID LEE | Case Studies EN
SID LEE | Case Studies ENSID LEE | Case Studies EN
SID LEE | Case Studies EN
 
SID LEE | Fanzine Interactive EN
SID LEE | Fanzine Interactive ENSID LEE | Fanzine Interactive EN
SID LEE | Fanzine Interactive EN
 
SID LEE | Fanzine Interactif FR
SID LEE | Fanzine Interactif FRSID LEE | Fanzine Interactif FR
SID LEE | Fanzine Interactif FR
 
SID LEE | Publicité FR
SID LEE | Publicité FRSID LEE | Publicité FR
SID LEE | Publicité FR
 
SID LEE | Case Studies FR
SID LEE | Case Studies FRSID LEE | Case Studies FR
SID LEE | Case Studies FR
 
SID LEE | Brand Identity EN
SID LEE | Brand Identity ENSID LEE | Brand Identity EN
SID LEE | Brand Identity EN
 
SID LEE | Identité de Marque FR
SID LEE | Identité de Marque FRSID LEE | Identité de Marque FR
SID LEE | Identité de Marque FR
 
SID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising ENSID LEE | Fanzine Advertising EN
SID LEE | Fanzine Advertising EN
 
SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012
SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012
SID LEE | COMMUNIQUE DE PRESSE | ABSOLUT VODKA 2012
 
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012
 
Sid lee - Retail
Sid lee - RetailSid lee - Retail
Sid lee - Retail
 
SID LEE COLLECTIVE | Presentation
SID LEE COLLECTIVE | PresentationSID LEE COLLECTIVE | Presentation
SID LEE COLLECTIVE | Presentation
 
Sid Lee RED Bootcamp 2012 - Press release
Sid Lee RED Bootcamp 2012 - Press releaseSid Lee RED Bootcamp 2012 - Press release
Sid Lee RED Bootcamp 2012 - Press release
 
SID LEE ARCHITECTURE | Tripode
SID LEE ARCHITECTURE | TripodeSID LEE ARCHITECTURE | Tripode
SID LEE ARCHITECTURE | Tripode
 
SID LEE ARCHITECTURE | The Ajax Experience
SID LEE ARCHITECTURE | The Ajax ExperienceSID LEE ARCHITECTURE | The Ajax Experience
SID LEE ARCHITECTURE | The Ajax Experience
 
SID LEE COLLECTIVE | Liquid Sound
SID LEE COLLECTIVE | Liquid SoundSID LEE COLLECTIVE | Liquid Sound
SID LEE COLLECTIVE | Liquid Sound
 
SID LEE COLLECTIVE | MAP
SID LEE COLLECTIVE | MAPSID LEE COLLECTIVE | MAP
SID LEE COLLECTIVE | MAP
 
SID LEE COLLECTIVE | DE PIJP Connection
SID LEE COLLECTIVE | DE PIJP ConnectionSID LEE COLLECTIVE | DE PIJP Connection
SID LEE COLLECTIVE | DE PIJP Connection
 
SID LEE COLLECTIVE | Paris
SID LEE COLLECTIVE | ParisSID LEE COLLECTIVE | Paris
SID LEE COLLECTIVE | Paris
 
SID LEE COLLECTIVE | Montreal
SID LEE COLLECTIVE | MontrealSID LEE COLLECTIVE | Montreal
SID LEE COLLECTIVE | Montreal
 

Recently uploaded

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessThink 360 Studio
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaBarusRa
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosaannemarleenolthof1
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 

Recently uploaded (18)

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design Success
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 

SID LEE ARCHITECTURE | Red Bull HQ

  • 2. general information Contact us An overview ArchitecturAl design locAtion Sid Lee Architecture Red Bull Nederland B.V. 75, Queen Street, Suite 1500, NDSM-Plein 26, Neveritaweg 34 Montreal (Québec) 1033 WB Amsterdam H3C 2N6 Canada BrAnding And grAphic design client Sid Lee Amsterdam Red bull Netherlands Gerard Doustraat 72-80, 1072VV Amsterdam, Netherlands type Office telephone Montreal: 514-282-2200 surfAce (scope) Amsterdam: +31 20 6623030 Total surface: 875 m2 (9 420 sq.ft.) WeB site construction Budget www.sidleearchitecture.com $ 1,5 M www.sidlee.com production contActs May 2009 to April 2011 Name Jean Pelland Telephone occupAtion 514-282-6834 ext 554 April 2011 E-mail jpelland@sidleearchitecture.com puBlic relAtions Name : Marie-Eve Chaumont Telephone : 514-282-2200 ext 482 E-mail : media@sidlee.com The landing
  • 3. chapter 1: The birth In 2009, with offices located in the surroundings NASCAR, motorcycle racing) and has been of the Dutch capital, Red Bull Amsterdam wanted massively sponsoring extreme sports, like the to move to a more urban location that would Red Bull Crashed Ice world championship. The better reflect its culture and involvement in the company has also invested a great deal in music, of the beast arts and sports. Let us remember that the Austrian helping young artists or creating traveling company goes much further than simply selling workshops like the Red Bull Music Academy, and its famous energy drink. Since its beginnings, it in dance, particularly with its famous B-Boys has been involved in racing sports (Formula 1, from the Red Bull BC One Battles. Project description
  • 4. 1 2 Context In competition with two other architecture firms, Noord district has been under complete the teams at Sid Lee Architecture and Sid Lee redevelopment, attracting artists and major arts Amsterdam convinced Red Bull managers to set and media companies such as MTV Europe. up their new headquarters in an urban and offbeat That’s where Red Bull Amsterdam agreed to site evocative of both street art culture and the settle, in an old heritage shipbuilding factory, intensity of extreme sports. North of Amsterdam, facing a timeless crane and an old disused Russian in an obsolete shipbuilding environment, the submarine… 3 4 3 4 1 5 2 LeGEND: LeGEND: 1. Existing exterior building 1. Zulu V class submarine B-80 2. Timeless crane on the shipyard 2. Timeless crane on the shipyard 3. Existing interior conditions 3. MTV Network 4. West facade 4. Skatepark - NDSM hangar 5. Zulu V class submarine B-80: old disused Russian submarine RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 6 - - 7 -
  • 5. “To design the inner space, we aimed at retrieving Red Bull’s philosophy, dividing spaces according to their use and spirit, with its two opposed and complimentary hemispheres, reason versus intuition, arts versus the industrial city, black versus white, the rise of the angel (Red Bull gives you wings...) versus the mention of the beast…”, Jean Pelland, project design architect and senior partner Red Bull’s “N orth wing” ethic Inside this shipbuilding factory, with its three adjacent bays, we focused on expressing the dichotomy of space, shifting from public spaces to private ones, from black to white and from white to black. Our idea was to combine the almost brutal simplicity of an industrial place with Red Bull’s mystical invitation to perform. The interior architecture with multiple layers of meaning conveys this dual personality, reminding the user of mountain cliffs one moment and skate board ramps the next. These triangle-shaped piles, as if ripped off the body of a ship, build up semi-open spaces that can be viewed from below, as niches, or from above, as bridges and mezzanines across space. In the architecture we offer, N nothing is clearly set; all is a matter of interpretation. R AI TB N GH R AI RI TB F LE RED BULL hEaDqUaRtERs - 8 - The dive - Construction photo
  • 6. The landing The dive The dive The board room & the crash room The crash room RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 10 - - 11 -
  • 7. The dive The crash room RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 12 - - 13 -
  • 8. chapter 2: The architecture Thus, this interior architecture shows the duality between mind and body, play and work, socialization and creative privacy, which defines Red Bull’s philosophy. And we started expressing The beast: public spaces This simple-looking dichotomy hides an additional ambivalence, as one single space can include various other spaces that differ as much of ambiguity this ambivalence through an opposition between by nature (open or not) as by function. In public public and private spaces. The first of the three spaces, a closed recording studio is next to an bays of the building is utterly dedicated to public open playground, with its video screens and bar, spaces, whereas the two others contain the while farther, niche-shaped resting spaces swing managers’ offices and workstations. between introspective and open shapes. Space configuration RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 14 - - 15 -
  • 9. THE CROSSING SKIN THE DIVE THE LANDING AREAS FLEX SPACE 2ND LEVEL FLEX SPACE 2ND LEVEL BOARD ROOM AREAS GROUND LEVEL THE DIVE GROUND LEVEL The beast: public spaces RED BULL hEaDqUaRtERs - 16 - The gallery
  • 10. Passerelle flex space Time out Board room DJ Booth DJ Booth and conference room / soundclash The dive RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 18 - - 19 -
  • 11. The arena: Working area In the same spirit, private spaces were kept open, in order to start a dialogue between collective workstations in the middle, and managers’ offices and functional spaces all around them. The whole place is unified with a pervasive natural light that comes from a series of skylights across the full span of the building which produces an amazing natural lighting effect. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 20 - - 21 -
  • 12. Glass enclosure - construction photo mEtAL ShELL Metal shell - construction photo GLASS ENcLOSURE Stratos: the foreign object Located in the middle of the working area, a massive architectural object emerges as a symbol of this architecture of ambiguity. This perforated black metal box interacts with the surrounding space through its shape, texture and absence of color. Inspired by the shape of the roof, the volume of this meeting room is like a photo-negative of the building structure itself. It has the mineral texture (caused by natural and artificial light effects through its perforations) of a meteorite that would have fallen through the atmosphere and absorbed the spirit of the place where it landed. It is as much a kind of symbolic extraction from an open space as a tribute to Red Bull Stratos, Felix Baumgartner’s unprecedented performance consisting in jumping from 120,000 feet to try to achieve the first supersonic free fall in history. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 22 - - 23 -
  • 13. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 24 - - 25 - The Stratos
  • 14. Playground This architecture of ambiguity led us even further, brutality, we largely used simple plywood and raw playing with brutal volumes and broken lines that metal plates. In opposition to this intentional refuse verticality and horizontality. We built up simplicity of space layouts, walls and floors were this language through a formal dynamism of covered with playful graphic works, stemming architectural elements and the primitive, almost from Red Bull’s culture and developed by the Sid geological simplicity of the whole. The space thus Lee Amsterdam team. created questions our usual perspectives and marks. In order to strengthen the material RED BULL hEaDqUaRtERs - 26 - The Dive
  • 15. chapter 3: Craftsmen and ''Successful projects come first and foremost from supplier. The studio has showed us that it is great craftsmen and builders; fortunately, we had possible to make plywood literally come alive, some of the greatest in Holland working on this creating the most complex geometric shapes with project. '' Steven Somogyi, project manager. it. Beyond technical skills, this project required builders intelligence and sensitivity to understand our Therefore, we insist on paying a very special architectural metaphor and sometimes to capture tribute to Fiction Factory, the manufacturing it beyond our expectations. We also want to studio that made this project possible. In line thank Joravision for keeping a safe guard on the with traditional Dutch workmanship, Fiction overall production process. A brilliant manufacturer Factory was more of a partner to us than a mere
  • 16. SKIN bONES RED BULL hEaDqUaRtERs - 31 -
  • 17. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 32 - - 33 -
  • 18. chapter 4: Rebel The street and extreme sports cultures are some rooms. We also wished to highlight Red illustrated in Red Bull’s ethic, characterized by a Bull’s universe of play and sport performances, will to perform and not to respect rules. In instead of simply expressing the rebel side of the collaboration with Sid Lee Amsterdam’s graphic company. For example, a karting track snakes on culture designers, the Sid Lee Architecture team chose to the wall and floor of a resting room and a trompe express this philosophy trough a ubiquitous l’oeil features a show stage with its massive graphic covering of vertical and horizontal speakers in a supposedly quiet room. In the surfaces: ceilings, walls, floors—and even managers’ offices, BMX riders or skateboarders furniture! Thus, graffiti are all over the walls in are jumping across walls! and graphic work
  • 19. Management office Management office Sound clash Quiet room Quiet room Management office RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 36 - - 37 -
  • 20. These performance-driven graffiti show up in the most exuberant expression in the restroom. Inspired by Red Bull’s “Holy Shit list”, the list of the craziest things we wish to do, a ceiling, wall and floor mosaic mimics a Renaissance fresco, with a determined blasphemous approach. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 38 - - 39 -
  • 21. chapter 5: A multipurpose As much a working area as a place to experiment into a party room. The benches in the resting arts and sports, Red Bull Amsterdam’s room can be used as seats or storing elements. In headquarters were bound to offer a double the same spirit, walls can be used in different function: work and play. Everything is ways. They are blackboards to write on, projection space multipurpose here! The modular furniture in the screens with built-in TV sets, and even exhibition common room forms various seats, but can also walls! be piled up to turn the place from a playground work and play
  • 22. To impose in space a pervasive dialogue between a playful and rebel culture and a raw environment, we scattered around several hints as structural elements, pieces of furniture and other artifacts of all types. Thus, the triangle geometry that shapes the space morphology (from walls to the glass vault, through industrial trusses across the bays) appears in the resting room modular furniture and the floating tube lightings. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 42 - - 43 - Flex space
  • 23. RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 44 - - 45 - Flex space (mezzanine)
  • 24. Wits and company spirit We did not create this multipurpose space just to express Red Bull’s cultural ambivalence. Our idea was also to convey the idea of resourcefulness, which is so much part of those that Red Bull supports, who know how to build a BMX ramp with three little wooden pieces or who change a city into an urban “parkour”. Red Bull’s interior space was designed in the same spirit: a bench will disappear to give birth to a storing area; a wall shelf will open like a giant drawer to unveil a wardrobe… And this ability to adapt to all kinds of situations also reveals itself in a talent for taking over a place. Any mountain cliff can be an improvised ski run, any banister will become a skateboard rail. We alluded to this remarkable adaptability by naming the various building areas: “The landing” for the main hall, “The crashroom” for the resting room, “The dive” for the restaurant… RED BULL hEaDqUaRtERs - 46 -
  • 25. chapter 6: Architectural plans In summary: surfAce AreA: sections and Building Total surface area: 9 420 sq.ft. elevations Public area: 3058 sq.ft. Private area: 6362 sq.ft. Mezzanine: 870 sq.ft. Technical aspects of projetc cApAcities: Staff number: 60 employees QuAntities: Management offices: 6 Closed offices: 13
  • 26. ground floor no scale RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 50 - - 51 -
  • 27. mezzanine floor no scale RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 52 - - 53 -
  • 28. interior elevation no scale RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 54 - - 55 -
  • 29. interior elevation no scale RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 56 - - 57 -
  • 30. interior elevation no scale RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 58 - - 59 -
  • 31. interior elevation no scale RED BULL hEaDqUaRtERs RED BULL hEaDqUaRtERs - 60 - - 61 -
  • 32. Credits ArchitecturAl design locAl Architect (permits) Sid Lee Architecture Kamstra Architecten BNA 75, Queen Street, Suite 1500, herengracht 11 1441 ev purmerend Montreal (Québec) ir. ing. Paul Kamstra H3C 2N6 Canada + 31 02 99 41 45 55 514-282-6834 sidleearchitecture.com generAl contrActor: Jora Vision B.V. BrAnding And grAphic design De Maessloot 2B 2231 PX Rijnsburg Sid Lee Amsterdam +31 71 40 26 747 Gerard Doustraat 72-80, 1072VV Amsterdam, Netherlands photos: +31 20 66 23 030 Ewout Huibers sidlee.com +31 62 95 94 778 ewout.tv Builders: professionAl construction studio Fiction Factory 1033 NX Amsterdam +31 20 63 52 424 fictionfactory.nl furniture 2D&W Egelantiersgracht 217 1015 RK Amsterdam + 31 02 06 38 31 07 2DenW.nl