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Dsp bbc-jem rayfield-semtech2011

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Jem Rayfield
Jem Rayfield

The document summarizes the BBC's transition from a static publishing system to a dynamic semantic publishing (DSP) system. Some key points: 1) The static system was inflexible and did not allow for automated or personalized content publishing for large events like the World Cup or Olympics with thousands of pages. 2) The DSP system uses semantic technologies like ontologies, triplestores, and SPARQL to dynamically generate personalized and aggregated pages from tagged content assets. 3) This allowed the BBC to dramatically increase the breadth of published content while reducing journalist headcount through automated publishing. Events like the 2014 World Cup were covered with hundreds of dynamically generated pages.

Technology
1 of 45
BBC Dynamic Semantic Publishing [DSP] Jem Rayfield : Senior Technical Architect BBC Future Media and Technology
BBC News Online BBC World Cup 2010 BBC Sport 2011 BBC Olympics 2012 Outline
Radio since 1922 TV Since 1930 Web since 1994
http://bbc.co.uk/news online
BBC News [Static Publishing]
Static News Architecture
BBC CPS/CMS Asset Authoring
BBC CPS/CMS Index Authoring
Static News The Good 1) Simple 2) Scales cheaply 3) Difficult to break [bad rendering logic etc..] 4) Handles high load
Static News The BAD ,[object Object],[object Object],2) Static! Inflexible! SSI! 3) Document publishing 4) Content non re-usable 5) Content non repurpose-able 6) Difficult to personalize 7) Publication per output
BBC World Cup 2010 http://bbc.co.uk/worldcup
[object Object],[object Object],[object Object],[object Object],World Cup 2010
Page Per Player http://news.bbc.co.uk/sport/football/world_cup_2010/groups_and_teams/team/england/wayne_rooney
Page Per Team
Page Per Group
Semantic publishing USER EXPERIENCE ONTOLOGY TRIPLE STORE
Rationale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic Semantic Architecture [DSP]
API Stack
Highly Scalable Clustered BigOWLIM ,[object Object],[object Object],[object Object]
Plenty of Caching
Extendable Domain Driven Asset Tagging
Open Ontology/Dataset reuse Event | Geonames | Foaf | Etc.
World cup ontology
Graffiti: Suggest -> Tag [Player]
Graffiti: Suggest -> Tag [Location] (Geonames)
Tag player Infer team Infer competition  Happy Journalist
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BBC Sport Online Refresh http://bbc.co.uk/sport
Sport Refresh : Stealth Infra upgrade [DSP] http://bbc.co.uk/sport1/hi/football/teams/c/chelsea
Content negotiation: json rdf, xml rdf, turtle Publically accessible (with SSL cert) GET /sport/football/teams/<TEAM> Accept: application/rdf+json GET /sport/football/<COMPETITION> Accept: application/rdf+xml GET /assets/<ASSET> Accept: text/rdf+n3 Etc…. REST API
<http://www.chelseafc.com/> domain:documentType <http://www.bbc.co.uk/things/document-types/homepage> , <http://www.bbc.co.uk/things/document-types/external> . <http://www.bbc.co.uk/sport/football/teams/chelsea> domain:documentType <http://www.bbc.co.uk/things/document-types/bbc-document> , <http://www.bbc.co.uk/things/document-types/homepage> . <http://www.bbc.co.uk/things/2acacd19-6609-1840-9c2b-b0820c50d281#id> a sport:CompetitiveSportingOrganisation ; domain:canonicalName &quot;Chelsea&quot;^^<xsd:string> ; domain:document <http://www.chelseafc.com/> , <http://www.bbc.co.uk/sport/football/teams/chelsea> ; domain:externalId <http://dbpedia.org/resource/Chelsea_F.C.> , <urn:sports-stats:137316635> ; domain:name &quot;Chelsea&quot; ; domain:shortName &quot;Chelsea&quot;^^<xsd:string> ; sport:competesIn <http://www.bbc.co.uk/things/5cd4682a-7643-f445-8b1f-bcbaf450bc89#id> . <http://dbpedia.org/resource/Chelsea_F.C.> domain:externalIdType <http://www.bbc.co.uk/things/external-id-types/dbpedia> . <urn:sports-stats:137316635> domain:externalIdType <http://www.bbc.co.uk/things/external-id-types/bbc-sport-stats> . <http://www.bbc.co.uk/things/5cd4682a-7643-f445-8b1f-bcbaf450bc89#id> domain:canonicalName &quot;Premier League&quot;^^<xsd:string> ; domain:externalId <urn:sports-stats:118996114> ; sport:competitionType <http://www.bbc.co.uk/things/competition-types/domestic-league> . GET Accept text/rdf+n3 https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea
GET Accept application/rdf+json https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea { &quot;http:www.chelseafc.com&quot;:{ &quot;http:www.bbc.co.ukontologiesdomaindocumentType&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukthingsdocument-typeshomepage&quot;, &quot;type&quot;:&quot;uri&quot; }, { &quot;value&quot;:&quot;http:www.bbc.co.ukthingsdocument-typesexternal&quot;, &quot;type&quot;:&quot;uri&quot; } ] }, &quot;http:www.bbc.co.ukthings2acacd19-6609-1840-9c2b-b0820c50d281#id&quot;:{ &quot;http:www.bbc.co.ukontologiesdomainexternalId&quot;:[ { &quot;value&quot;:&quot;http:dbpedia.orgresourceChelsea_F.C.&quot;, &quot;type&quot;:&quot;uri&quot; }, { &quot;value&quot;:&quot;urn:sports-stats:137316635&quot;, &quot;type&quot;:&quot;uri&quot; } ], &quot;http:www.w3.org19990222-rdf-syntax-ns#type&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukontologiessportCompetitiveSportingOrganisation&quot;, &quot;type&quot;:&quot;uri&quot; } ], &quot;http:www.bbc.co.ukontologiesdomainname&quot;:[ { &quot;value&quot;:&quot;Chelsea&quot;, &quot;type&quot;:&quot;literal&quot; } ], &quot;http:www.bbc.co.ukontologiessportcompetesIn&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukthings5cd4682a-7643-f445-8b1f-bcbaf450bc89#id&quot;, &quot;type&quot;:&quot;uri&quot; } ],
PHP Render layer consumes RDF from REST API via EasyRDF (http://www.aelius.com/njh/easyrdf/) EasyRDF open PHP library (Primary committer Nicholas Humfrey BBC) protected function getOptions() { return array( &quot;config&quot; => array(&quot;usecert&quot; => true), &quot;headers&quot; => array( &quot;Accept&quot; => &quot;application/rdf+json&quot;, &quot;X-Expect&quot; => &quot;http://www.bbc.co.uk/things/platforms/hiweb&quot; ) ); $options = $this->getOptions() $response = $this->get(&quot;https://api.test.bbc.co.uk/dsp/sport/football/teams/chelsea&quot;, $options) $this->data = new EasyRdf_Graph(&quot;http://www.bbc.co.uk&quot;, $response->getBody()); $teams = $this->data->allofType(&quot;sport:CompetitiveSportingOrganisation”) PHP->EasyRDF->API
But?..... “ Our website is the API ” http://www.bbc.co.uk/programmes/ Program “The Carpenters’ Story” HTML => http://www.bbc.co.uk/programmes/b011rf7f RDF => http://www.bbc.co.uk/programmes/b007cllb.rdf Sport .RDF coming……soon…
Augment architecture with a Content Store ,[object Object],[object Object],[object Object],[object Object],[object Object]
API Stack
Ontology aware NLP GATE + Ontotext
Euro 2012 Dynamic semantic aggregation pages for 8 Venues 4 Groups 16 Teams 336 Players
Olympics 2012 http://www.bbc.co.uk/2012/
Olympics 2012 – The requirements ,[object Object],[object Object],[object Object],[object Object],[object Object]
BBC Sport: http://www.bbc.co.uk/ontologies/sport Open Sport Ontology
More…. BBC Open Ontologies Programmes : http://www.bbc.co.uk/ontologies/programmes Wildlife : http://www.bbc.co.uk/ontologies/wildlife/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Platform future…..
Questions? [email_address]

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Dsp bbc-jem rayfield-semtech2011

  • 1. BBC Dynamic Semantic Publishing [DSP] Jem Rayfield : Senior Technical Architect BBC Future Media and Technology
  • 2. BBC News Online BBC World Cup 2010 BBC Sport 2011 BBC Olympics 2012 Outline
  • 3. Radio since 1922 TV Since 1930 Web since 1994
  • 5. BBC News [Static Publishing]
  • 7. BBC CPS/CMS Asset Authoring
  • 8. BBC CPS/CMS Index Authoring
  • 9. Static News The Good 1) Simple 2) Scales cheaply 3) Difficult to break [bad rendering logic etc..] 4) Handles high load
  • 10.
  • 11. BBC World Cup 2010 http://bbc.co.uk/worldcup
  • 12.
  • 13. Page Per Player http://news.bbc.co.uk/sport/football/world_cup_2010/groups_and_teams/team/england/wayne_rooney
  • 14. Page Per Team
  • 15. Page Per Group
  • 16. Semantic publishing USER EXPERIENCE ONTOLOGY TRIPLE STORE
  • 17.
  • 20.
  • 22. Extendable Domain Driven Asset Tagging
  • 23. Open Ontology/Dataset reuse Event | Geonames | Foaf | Etc.
  • 25. Graffiti: Suggest -> Tag [Player]
  • 26. Graffiti: Suggest -> Tag [Location] (Geonames)
  • 27. Tag player Infer team Infer competition  Happy Journalist
  • 28.
  • 29. BBC Sport Online Refresh http://bbc.co.uk/sport
  • 30. Sport Refresh : Stealth Infra upgrade [DSP] http://bbc.co.uk/sport1/hi/football/teams/c/chelsea
  • 31. Content negotiation: json rdf, xml rdf, turtle Publically accessible (with SSL cert) GET /sport/football/teams/<TEAM> Accept: application/rdf+json GET /sport/football/<COMPETITION> Accept: application/rdf+xml GET /assets/<ASSET> Accept: text/rdf+n3 Etc…. REST API
  • 32. <http://www.chelseafc.com/> domain:documentType <http://www.bbc.co.uk/things/document-types/homepage> , <http://www.bbc.co.uk/things/document-types/external> . <http://www.bbc.co.uk/sport/football/teams/chelsea> domain:documentType <http://www.bbc.co.uk/things/document-types/bbc-document> , <http://www.bbc.co.uk/things/document-types/homepage> . <http://www.bbc.co.uk/things/2acacd19-6609-1840-9c2b-b0820c50d281#id> a sport:CompetitiveSportingOrganisation ; domain:canonicalName &quot;Chelsea&quot;^^<xsd:string> ; domain:document <http://www.chelseafc.com/> , <http://www.bbc.co.uk/sport/football/teams/chelsea> ; domain:externalId <http://dbpedia.org/resource/Chelsea_F.C.> , <urn:sports-stats:137316635> ; domain:name &quot;Chelsea&quot; ; domain:shortName &quot;Chelsea&quot;^^<xsd:string> ; sport:competesIn <http://www.bbc.co.uk/things/5cd4682a-7643-f445-8b1f-bcbaf450bc89#id> . <http://dbpedia.org/resource/Chelsea_F.C.> domain:externalIdType <http://www.bbc.co.uk/things/external-id-types/dbpedia> . <urn:sports-stats:137316635> domain:externalIdType <http://www.bbc.co.uk/things/external-id-types/bbc-sport-stats> . <http://www.bbc.co.uk/things/5cd4682a-7643-f445-8b1f-bcbaf450bc89#id> domain:canonicalName &quot;Premier League&quot;^^<xsd:string> ; domain:externalId <urn:sports-stats:118996114> ; sport:competitionType <http://www.bbc.co.uk/things/competition-types/domestic-league> . GET Accept text/rdf+n3 https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea
  • 33. GET Accept application/rdf+json https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea { &quot;http:www.chelseafc.com&quot;:{ &quot;http:www.bbc.co.ukontologiesdomaindocumentType&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukthingsdocument-typeshomepage&quot;, &quot;type&quot;:&quot;uri&quot; }, { &quot;value&quot;:&quot;http:www.bbc.co.ukthingsdocument-typesexternal&quot;, &quot;type&quot;:&quot;uri&quot; } ] }, &quot;http:www.bbc.co.ukthings2acacd19-6609-1840-9c2b-b0820c50d281#id&quot;:{ &quot;http:www.bbc.co.ukontologiesdomainexternalId&quot;:[ { &quot;value&quot;:&quot;http:dbpedia.orgresourceChelsea_F.C.&quot;, &quot;type&quot;:&quot;uri&quot; }, { &quot;value&quot;:&quot;urn:sports-stats:137316635&quot;, &quot;type&quot;:&quot;uri&quot; } ], &quot;http:www.w3.org19990222-rdf-syntax-ns#type&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukontologiessportCompetitiveSportingOrganisation&quot;, &quot;type&quot;:&quot;uri&quot; } ], &quot;http:www.bbc.co.ukontologiesdomainname&quot;:[ { &quot;value&quot;:&quot;Chelsea&quot;, &quot;type&quot;:&quot;literal&quot; } ], &quot;http:www.bbc.co.ukontologiessportcompetesIn&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukthings5cd4682a-7643-f445-8b1f-bcbaf450bc89#id&quot;, &quot;type&quot;:&quot;uri&quot; } ],
  • 34. PHP Render layer consumes RDF from REST API via EasyRDF (http://www.aelius.com/njh/easyrdf/) EasyRDF open PHP library (Primary committer Nicholas Humfrey BBC) protected function getOptions() { return array( &quot;config&quot; => array(&quot;usecert&quot; => true), &quot;headers&quot; => array( &quot;Accept&quot; => &quot;application/rdf+json&quot;, &quot;X-Expect&quot; => &quot;http://www.bbc.co.uk/things/platforms/hiweb&quot; ) ); $options = $this->getOptions() $response = $this->get(&quot;https://api.test.bbc.co.uk/dsp/sport/football/teams/chelsea&quot;, $options) $this->data = new EasyRdf_Graph(&quot;http://www.bbc.co.uk&quot;, $response->getBody()); $teams = $this->data->allofType(&quot;sport:CompetitiveSportingOrganisation”) PHP->EasyRDF->API
  • 35. But?..... “ Our website is the API ” http://www.bbc.co.uk/programmes/ Program “The Carpenters’ Story” HTML => http://www.bbc.co.uk/programmes/b011rf7f RDF => http://www.bbc.co.uk/programmes/b007cllb.rdf Sport .RDF coming……soon…
  • 36.
  • 38. Ontology aware NLP GATE + Ontotext
  • 39. Euro 2012 Dynamic semantic aggregation pages for 8 Venues 4 Groups 16 Teams 336 Players
  • 41.
  • 42. BBC Sport: http://www.bbc.co.uk/ontologies/sport Open Sport Ontology
  • 43. More…. BBC Open Ontologies Programmes : http://www.bbc.co.uk/ontologies/programmes Wildlife : http://www.bbc.co.uk/ontologies/wildlife/
  • 44.

Editor's Notes

  1. These relationships mean more interesting user journeys, greater link density, and more interesting queries on the data.
  2. Demo: GET https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea Accept text/rdf+n3 GET https://api.live.bbc.co.uk/dsp/sport/football/facup