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5 Things We Read This Week

5/25

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  • LukeW | RESS: Responsive Design + Server Side Components

    www.lukew.com/ff/entry.asp?1392

    Added by hugebk 1 year ago

    • hugebk:

      Luke W looks to find the best solutions for responsive design, pulling from server-side and client-side functionality. He suggests, "RESS combines adaptive layouts with server side component (not full page) optimization. So a single set of page templates define an entire Web site for all devices but key components within that site have device-class specific implementations that are rendered server side."

      12 months ago
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  • Principles of User Interface Design

    bokardo.com/principles-of-user-interface-design/

    Added by hugebk 1 year ago

    • hugebk:

      The Bokardo blog breaks down the 20 principles of of UI design, and notes that design should do more than organize and structure information. Quoting Paul Rand, UI design should "add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse."

      12 months ago
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  • The Facebook Fallacy - Technology Review

    www.technologyreview.com/web/40437/

    Added by hugebk 1 year ago

    • hugebk:

      With 82% of Facebook's revenue coming from advertising and the value of digital ads decreasing every quarter, Technology Review draws a bleak future for the newly-public company. With parallels of a need to follow Google's efficient ad model for survival, it's clear they need a big marketing idea; which might the difficult, considering the company is made of technologists, not marketers. Bonus article! I put my family business on Facebook: http://huge.is/LEG3KR

      12 months ago
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  • Four types of mobile apps - Chris Dixon

    cdixon.org/2012/05/21/four-use-cases-for-mobile-apps/

    Added by hugebk 1 year ago

    • hugebk:

      Chris Dixon breaks out the four types of mobile apps: time wasters, core utilities, episodic utilities, and notification-driven apps. In order to build successful apps, he notes the importance of monetization/planning multiple apps, replacing/enhancing a core mobile utility, relieving a specific pain and simplifying notifications.

      12 months ago
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  • 1 in 2 Young Consumers Recoiling From Overconsumption

    www.marketingcharts.com/direct/1-in-2-young-consumers-recoiling-from-overconsumption-21942/

    Added by hugebk 12 months ago

    • hugebk:

      Young consumers are feeling wasteful, says a new study from Euro RSGC. They find that young consumers (18-34) are feeling wasteful, tired of over-consuming, and want to stop. The study links consumption to sustainability, finding that consumers tie environmental friendliness to happiness. But, a Harris Interactive study found fewer Americans are going green, and most won't pay more for eco-friendly products. Is there an opportunity for marketers to close that divide?

      12 months ago
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