Luke W looks to find the best solutions for responsive design, pulling from server-side and client-side functionality. He suggests, "RESS combines adaptive layouts with server side component (not full page) optimization. So a single set of page templates define an entire Web site for all devices but key components within that site have device-class specific implementations that are rendered server side."
The Bokardo blog breaks down the 20 principles of of UI design, and notes that design should do more than organize and structure information. Quoting Paul Rand, UI design should "add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse."
With 82% of Facebook's revenue coming from advertising and the value of digital ads decreasing every quarter, Technology Review draws a bleak future for the newly-public company. With parallels of a need to follow Google's efficient ad model for survival, it's clear they need a big marketing idea; which might the difficult, considering the company is made of technologists, not marketers.
Bonus article! I put my family business on Facebook: http://huge.is/LEG3KR
Chris Dixon breaks out the four types of mobile apps: time wasters, core utilities, episodic utilities, and notification-driven apps. In order to build successful apps, he notes the importance of monetization/planning multiple apps, replacing/enhancing a core mobile utility, relieving a specific pain and simplifying notifications.
Young consumers are feeling wasteful, says a new study from Euro RSGC. They find that young consumers (18-34) are feeling wasteful, tired of over-consuming, and want to stop. The study links consumption to sustainability, finding that consumers tie environmental friendliness to happiness. But, a Harris Interactive study found fewer Americans are going green, and most won't pay more for eco-friendly products. Is there an opportunity for marketers to close that divide?