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Paring Down Marketing Messages to a Few Simple Basics
www.nytimes.com/2012/07/27/business/media/paring-it-down-to-just-the-basics-advertising.html?smid=tw-share
Added by mediawhizpr 10 months ago
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mediawhizpr:
As life gets more busy (or so it seems) and technology increasingly creeps into people's everyday moments, some brands are going for a simpler approach to their marketing efforts: they're paring down marketing messages to focus on "simple." Stuart Elliott of The New York Times highlights some ways that simple has invaded adland and it effect on brands and consumers.
10 months ago
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mediawhizpr:
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The rise of social media in retail | The Guardian
www.guardian.co.uk/media-network/media-network-blog/2012/jul/25/social-retailing?CMP=twt_gu
Added by mediawhizpr 10 months ago
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mediawhizpr:
By now, everyone recognizes that social media has changed the Internet. But its effect on retail — both online and offline — are less well known. The Guardian set out to explore those effects and what it found may surprise a few marketers.
10 months ago
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mediawhizpr:
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MediaWhiz | Why Do People Share Online?
www.mediawhiz.com/why-people-share-online
Added by mediawhizpr 10 months ago
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mediawhizpr:
Why do people share online? It’s such a simple question yet it’s a difficult one to answer when you think about it. Adam Riff, MediaWhiz's SVP of digital strategy, shared some of his thoughts on this fascinating topic in a recent IAB webinar. We live-blogged the webinar and share the highlights.
10 months ago
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mediawhizpr:
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This Is the First Ever Ad For Coffee, From 1652 - Business Insider
www.businessinsider.com/this-is-the-first-ever-ad-for-coffee-from-1652-2012-7?utm_source=twbutton&utm_medium=social&utm_campaign=advertising&awid=7431048013194534674-2300
Added by mediawhizpr 10 months ago
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mediawhizpr:
Do you ever wonder what advertising looked like in the past? If you're like us, you're always looking to the past to inform the future. Well, this ad for coffee — from 1652 — is being called the "first-ever ad for coffee" and it's pretty incredible.
10 months ago
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mediawhizpr:
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For the Olympics, Twitter and NBC Form Partnership - WSJ.com
online.wsj.com/article/SB10000872396390444025204577543313839816248.html?mod=wsj_share_tweet
Added by mediawhizpr 10 months ago
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mediawhizpr:
The London Olympics aren't just a big event for the thousands of athletes and millions of spectators who will watch the games. They are also big business for Twitter, or so the social network hopes. The Wall Street Journal details how Twitter is going all-out in a campaign to harness the branding power of the Olympics in an era that is increasingly being defined by Twitter-first news and communications.
10 months ago
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mediawhizpr: