As life gets more busy (or so it seems) and technology increasingly creeps into people's everyday moments, some brands are going for a simpler approach to their marketing efforts: they're paring down marketing messages to focus on "simple." Stuart Elliott of The New York Times highlights some ways that simple has invaded adland and it effect on brands and consumers.
By now, everyone recognizes that social media has changed the Internet. But its effect on retail — both online and offline — are less well known. The Guardian set out to explore those effects and what it found may surprise a few marketers.
Why do people share online? It’s such a simple question yet it’s a difficult one to answer when you think about it. Adam Riff, MediaWhiz's SVP of digital strategy, shared some of his thoughts on this fascinating topic in a recent IAB webinar. We live-blogged the webinar and share the highlights.
Do you ever wonder what advertising looked like in the past? If you're like us, you're always looking to the past to inform the future. Well, this ad for coffee — from 1652 — is being called the "first-ever ad for coffee" and it's pretty incredible.
The London Olympics aren't just a big event for the thousands of athletes and millions of spectators who will watch the games. They are also big business for Twitter, or so the social network hopes. The Wall Street Journal details how Twitter is going all-out in a campaign to harness the branding power of the Olympics in an era that is increasingly being defined by Twitter-first news and communications.