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5 Marketing Ideas Worth Watching — 8/24/12 Edition

These five ideas and issues caught our attention this week.

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• The new word of mouth | Trends | Marketing Week

  4rd.ca/aabazD

  Added by mediawhizpr 9 months ago

  • mediawhizpr:

    Word of mouth marketing (WOMM) is one of the hottest areas of digital marketing. Combine it with social commerce and emerging technologies that allow brands to offer real-time deals to consumers as they are shopping and sharing their experiences online with friends and you have the makings of a new wave of online shopping habits and marketing opportunities.

    9 months ago
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• The Future of Search Advertising Must Include Social Media - Advertising Age

  adage.com/article/digitalnext/future-search-advertising-include-social-media/236711/

  Added by mediawhizpr 9 months ago

  • mediawhizpr:

    The seemingly never-ending battle between which is better for digital brand marketing — search or social media — has to stop, says Adam Riff, SVP of digital strategy at MediaWhiz. Not only is it counterproductive to client wishes but is misses the larger value of social/search integration.

    9 months ago
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• 9 radical technologies transforming digital marketing - iMediaConnection.com

  www.imediaconnection.com/content/32514.asp?awid=6487110159074066323-2300

  Added by mediawhizpr 9 months ago

  • mediawhizpr:

    There are some seriously awesome new technologies that will reshape digital marketing. Mobile wayfinding, 3D gaming and self-driving cars all present great new opportunities for brands and marketers to connect with consumers in more relevant and personal ways.

    9 months ago
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• Your Data for a Donut: The Price of Paying With Your Phone | Wired Business | Wired.com

  www.wired.com/business/2012/08/your-digital-life-for-a-donut-the-price-of-paying-with-your-phone/?awid=7810335796051031375-2300

  Added by mediawhizpr 9 months ago

  • mediawhizpr:

    What's wrong w/ #mobilepayments? Most apps are "glorified gift cards" w/ no consumer benefit says @wired. We kind of have to agree.

    9 months ago
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• Agencies not pinning hopes on Pinterest :: BtoB Magazine

  ow.ly/dby7U

  Added by mediawhizpr 9 months ago

  • mediawhizpr:

    Despite rapid growth, advertising and marketing agencies have largely expressed a collective "meh" when it comes to using photo-sharing site Pinterest for business purposes, reports BtoB Magazine. Without a viable ad model, does Pinterest risk becoming a flash-in-the-pan novelty?

    9 months ago
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