ptc academy: how the internet^W cloud will change telecom

Transcript

1. ptc academy:
   how the internet cloud will change telecom sam

   johnston director, cloud & it services @ equinix @samj

2. what is the internet?

3. None

4. what is the cloud?

5. None

6. cloud computing is a model for enabling convenient, on- demand

   network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

7. cloud computing is the delivery of computing as a service

   rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).

8. common theme product » service

9. “it’s like computers on the internet, innit?” — london cabbie

   (via @swardley)

10. products

11. service intangible equivalent of an economic good

12. utilities electricity, water, gas, telephone

13. generators (product)

14. grid (service)

15. commoditisation undifferentiated price competition

16. consumerisation consumer » business, not business » consumer

17. 50 years new “If computers of the kind I have

    advocated become the computers of the future, then computing may someday be organized as a public utility just as the telephone system is a public utility... The computer utility could become the basis of a new and important industry.” — john mccarthy, 1961

18. disruptive innovation

19. @swardley

20. @swardley

21. future? “I think there is a world market for maybe

    five computers.” — thomas watson, ibm, 1943

22. why “cloud”?

23. demarcation separation of duties between provider and consumer

24. benefits multi-tenancy, economy of scale » secure, reliable, scalable

25. None

26. cloud architectures what does it look like?

27. heterogeneous

28. homogeneous

29. scale up (legacy)

30. scale out (cloud)

31. cost capacity out up

32. redundancy legacy: 2n » cloud: n+1

33. Overhead (n+1) Overhead (%) 0 25 50 75 100 n

    1 2 3 4 5 6 7 8 9 10 You are here You want to be here Large providers are here
34. None

35. megascale

36. unreliable software
    reliable hardware (legacy)

37. reliable software
    unreliable hardware (cloud)

38. unreliable software
    unreliable hardware (unreliable)

39. reliable software
    reliable hardware (uneconomical)

40. tight coupling legacy » integration

41. loose coupling cloud » aggregation

42. None
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44. None

45. deployment modes

46. public cloud multi-tenant, off-site, third-party

47. private cloud single-tenant, on- or off-site, internal or third-party

48. community cloud specialised, multi-tenant, off-site, third-party

49. hybrid cloud mixed, single- & multi-tenant, on- & off-site

50. None
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53. None

54. a bit about equinix • equinix is the leading global

    interconnection platform, accelerating business performance by connecting companies to their customers and partners inside the world’s most networked data centers • 100+ datacenters, 32 markets, 15 countries

55. global footprint

56. why global? • performance • speed of light • efficiency

    • regulation • acquisition • expansion

57. cloud ecosystem

58. why go direct to cloud? • performance • high bandwidth,

    low latency, consistency • security • confidentiality, integrity, availability • efficiency • agility, cost reduction, cost consistency

59. how to go direct? • cross connects (layer 1) •

    ethernet exchange (layer 2) • cloud exchange (layer 2-3) • internet exchange (layer 3) • metro connect (layer 1-2) • third-party telcos (layer 1-3)

60. cloud exchange

61. performance hub

62. how about the telcos? how can telcos avoid disruption or

    even benefit from it

63. invest

64. buy

65. build

66. develop

67. broker

68. hybrid

69. case study

70. workshop • split into groups and agree on a telco

    type • e.g. fixed, mobile, mvno, subsea, etc. • conduct a swot analysis with respect to cloud: • strengths: positive internal attributes • weaknesses: negative internal attributes • opportunities: positive environmental attributes • threats: negative environmental attributes • devise a cloud strategy • invest, buy, build, develop, broker, hybrid, other? • discuss the pros and cons of the selected strategy