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No Tequila, Por Favor
In Tex(t)- Mex: Seductive Hallucinations of the "Mexican" in America, William Anthony Nericcio defies the stereotype of a Mexican that does not speak English nor is willing to learn the language. Not only does he speak English, he has a great command of the language. He has been an English professor at a university for over twenty years. For this book, one might want to have a dictionary near by. However, having internet access like a lap top or Iphone would be better. He tends to use a lot of words found in the Oxford English Dictionary. In fact, one might say Nericcio is a little O.C.D. with the O.E.D. But one does not need to worry. Any word Nericcio wants you to know, he has an O.E.D. entry for the word in order for the reader to have a full grasp of the word. He speaks Spanish and French as well. He tends to flow between the three languages as he makes his point throughout the book. However, all French or Spanish words and phrases are either in Italics or quotation marks if not both. He also weaves in his knowledge of literature and philosophy to illustrate his point throughout the text.
Text(t)- Mex is a book about Mexican stereotypes and the history of the American media's perpetuation of them. His introduction can be an intellectual mine field, intended to shake and rattle the reader. The book is basically a 210 page scholarly paper. However unlike most scholarly papers, Tex(t)-Mex is full of pictures, anecdotes, and jokes. Just when the reader might find the book to be a little too scholarly for their taste, Nericcio wakes up the reader with a random joke. His wit and sense of rumor is what makes his scholarly piece not only readable but really enjoyable. Anybody that has ever studied at a university knows how tedious and odious a scholarly journal can be. However, unlike the average scholar, Nericcio writes knowing someone will read this and he does care if they are bored or not. But this being a scholarly book, Tex(t)-Mex is not for the anti-intellectual. They would have better use of this book as a coaster for their Friday night keggers.
For those that do actually enjoy reading for pleasure, learning a thing or two, and being intellectually challenged; Tex(t) Mex is a great book. There are ten sections in the book, and within those ten sections are five chapters. He goes into a lengthy introduction about his main agreement and point. Then he analyses the Orson Welles classic Touch of Evil and Rita Hayworth's career from not having a Mexican enough of a look, then looking too Mexican and her transformation in general. He also has chapters devoted to Speedy Gonzales and Lupe Velez. He goes from past to present to show the American media machine behind Mexican stereotypes.
His 50 page film analysis on Touch of Evil was probably my favorite part of the book. Nericcio used humor to point out the racism, use of derogatory words, Charlton Heston's fractured Spanish, and his painted face. But the part I found the most hilarious about the chapter was Nericcio's fat jokes against Orson Welles. Tex(t) Mex needs to be read in it's entirely for the reader to get the full grasp of Nericcio's arguments and statements. There were chapters, where I found myself wanting to argue with the writer. I think that was his intent. He wants his reader to think and maybe even argue. I imagine many people have pointed out the transformation of Norma Jean Baker aka Marilyn Monroe to Nericcio to argue about his chapter on Rita Hayworth. Or that Speedy Gonzales is not the only racist cartoon during that time. Pepe le Pew is an insult against French people. Think about it, he stinks and he's a womanizer. The famous skunk has been romanticizing rape and sexual assault for many decades now. Pepe is so oversexed that he will try to hump anything that even remotely looks like a skunk. A poor little feline creature that somehow gets a white stripe painted on her back looks good to the little French horny skunk.
But as I continued to read the book until its end, I found a lot of points were valid. I did not want to argue with him so much by the time I finished the book. It's a great book if you actually like to think. I just wouldn't advice anybody that barely knows William Nerricio to buy him a bottle of tequila. Maybe Greygoose Vodka or even rum, but not tequila.
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