SEO as a product faces several challenges for companies. It involves optimizing many interrelated factors across a website including content, links, keywords, user experience, and technical elements. Improvements may not see immediate returns and require focusing on quality over speed. Testing changes also requires caution to avoid negative impacts. The broad and interconnected nature of SEO means it is an ongoing process that requires understanding many aspects of websites and user behavior.
14. 87.8 % Google (including core, image, and maps)
3.6% Youtube
2.4% Yahoo
2.4% Bing
2.3% Amazon
1.5% Facebook
1.1% Others
Distribution of web searches (source: jumpshot; May 2017)
19. Our AB Test result on product page
Variant -3% in organic session
& statistically significant
Control version is still better in
acquisition and behaviour
aspect
20. AB Testing
for SEO
Proceed with caution and be
aware of the risks
Recommended to have different
URL for different content
Avoid cloaking
Start in smaller user segment if
necessary
Plenty of available tools - do the
trial before full usage
22. Significant increase of organic traffic in mobile web after 3 months
Festive period
(Lebaran)
Doing the basics right
Growth Constant growth
+19.47%