H&M Stops Publishing Monthly Same-Store Sales Amid Expansion

Hennes & Mauritz AB, Europe’s second-biggest clothing retailer, will no longer include same-store sales data in its monthly revenue updates as its store network becomes more complex because of its expansion.

The company will continue to publish the change in total sales, which it feels is “the most relevant number,” Nils Vinge, head of investor relations at H&M in Stockholm, said by telephone today. The retailer’s rapid expansion, including online, makes the base for calculating comparable store sales “more complex,” Vinge said.