Value Retail Says Luxury Brands Need to Upgrade Stores
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Luxury-goods companies are wrong to treat discount outlets as “dumping grounds” for surplus stock and risk alienating shoppers by doing so, according to Value Retail Plc, which operates designer malls across western Europe.
Makers of high-end apparel and accessories should provide a shopping experience in such outlets that is comparable with their full-price stores, Value Retail Chairman Scott Malkin said in an interview last week in Paris.