Join Bitly, the world's leading link management platform.

Unleash the Power of the Link

The link connects your marketing efforts to how and where your customers experience your brand. Are you getting the most out of it?


Links are long. Shorten and brand the links you share, and keep track of them as they travel across the internet.


Optimize your links across every device and marketing channel, using Bitly or one of our partner publishing platforms.


Track individual link analytics, gather audience intelligence and measure campaign performance in one location.

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Trusted by the smartest brands

Trusted by the smartest brands

"Bitly provides me with the insights I need for all my social channels to build robust monthly reports and optimize my social marketing."

Joshua Karpf
Global Director, Social Marketing, Spotify

"Bitly provides services we couldn't find anywhere else - from customized branded links to stats that let us know in real time what's working and what's not. Without question, it's one of our most valuable social media tools."

Nicole Levins
Content and Social Media Strategist, Urban Institute

"Bitly helps us centralize article-level analytics for all the content on our site, which gives us a clearer picture of where it's performing well and why. The ability to integrate our Bitly API key with third-party platforms such as Buffer, TweetDeck, our CMS and more is a valuable tool."

Brad Gerick
Director of Social Media, New York Daily News

"Branding is extremely important to us. Having our own Branded Short Domain through Bitly Brand Tools helps us keep our brand at the forefront of all our social sharing efforts."

Bita Ehsanipour
Social Media Manager, Men's Wearhouse


Already a Bitly user? Learn what Bitly Enterprise can do for you! Watch the demo!