By clicking SHORTEN, you are agreeing to Bitly’s Terms of Service and Privacy Policy

Scroll to learn more

The link shortener that has your brand’s back

Your brand wasn’t built to be hidden. Help it stand out with branded links that drive 34% more clicks.

 

branded links

Inspire trust

With more clicks comes increased brand recognition and consumer trust in your communications—which in turn inspires even more engagement with your links. (It’s a wonderful cycle.)

 

campaign analytics

Boost results

On top of better deliverability and click-through, rich link-level data gives you crucial insight into your link engagement so your team can make smarter decisions around its content and communications.

 

auto branding
Gain control

Take credit for your content and learn more about how it’s consumed by enabling auto-branding—a feature that ensures your brand remains in any link someone shortens pointing to your website.


The most recognized brands in the world love Bitly


Frequently asked questions

What is a URL Shortener?

A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts.

Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL.

Think of a short URL as a more descriptive and memorable nickname for your long webpage address. You can, for example, use a short URL like bit.ly/CelebrateBitly so people will have a good idea about where your link will lead before they click it.

If you’re contributing content to the online world, you need a URL shortener.

Make your URLs stand out with our easy to use free link shortener above.

Benefits of a Short URL

How many people can even remember a long web address, especially if it has tons of characters and symbols? A short URL can make your link more memorable. Not only does it allow people to easily recall and share your link with others, it can also dramatically improve traffic to your content.

On a more practical side, a short URL is also easier to incorporate into your collateral – whether you’re looking to engage with your customers offline or online.

Bitly is the best URL shortener for everyone, from influencers to small brands to large enterprises, who are looking for a simple way to create, track and manage their links.

What is a Custom URL Shortener?

A custom URL shortener, sometimes referred to as a branded URL shortener, lets you brand your links.

For example, instead of bit.ly/xyz, you could use a custom short URL like yourbrnd.co/xyz.

There are several benefits of branding your short links. Branded links build trust between your audience and your business, drive more clicks, give your audience a preview of where they are being taken and increase brand awareness.

A link shortening service that includes custom short URLs is vital to improving audience engagement with your communications. A short URL is good, but a custom URL works every time.

Features of Bitly’s Link Management Platform

If you’re looking to shorten just a link or two, our free URL shortener service will work for you.

But if you’re looking to share unique content in a way that feels personal to each user, you will need a link management platform. With our platform, you can brand your links with a custom domain, build QR codes, shorten links in bulk, redirect links, build campaigns and leverage many more features. If you need to create links at higher volumes, you can also take advantage of our powerful Bitly API.

Creators, small businesses, large enterprises: if you’re looking to grow and scale your brand or business – Bitly has a plan with the features you need.

Find a plan that works for you

Why Choose Bitly

Whether you’re sharing one link or millions, our platform was built to help you make every point of connection between your content and your audience ignite action.

That’s why the most recognized brands in the world love our platform.

Get started today