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Pitching Etiquette - Please read!
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This list is here to benefit companies looking for an investment. Here are some tips how to get the best out of it.
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IMPORTANT: the last thing you want to do is send unsolicited, mass emails to these people. the likelihood of getting *any* response is low. instead, research what are their interest areas, and approach the appropriate ones, *individually*. otherwise, you are just ruining for everyone. removing contact info is just one click away for them.
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1. Before Pitching - Do your Research
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Understand your market and search the list for those investors who have shown interest in your market.
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2. Personalize your email pitch to the investor to show why you think he/she would be interested in this opportunity.
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3. Don't "spray and pray". Spamming the list will just make you a bad name. Remember we are in Israel and everyone knows everyone.
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4. All things equal people prefer to do business with people they know. Even if all things are not equal they still prefer to do business with people they know.
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The chance of you getting a meeting without a personal referral is much smaller. So do your research and find out who can connect you. Linkedin and Facebook are your friends
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5. Investors are people just like you. Don't waste their time. Be prepared with answers why you think they are a good fit, before you send the first email. Like said above do your research
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6. Get your name out there, so when you contact an investor there is a good chance he has heard about you.
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Go to meetups (there are a few every week), Talk to people, help other startups, in sum "get your name out there"
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7. Above all - Be honest. No one likes to invest in people who don't tell the truth and at the end of the day that is what the investor is doing - investing in people.
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