At Bitly, we’re always working to empower people to make better decisions by providing insight into the connected world. Our commitment to this statement is why we’re constantly thinking of new and innovative ways to help brands, publishers, agencies and users utilize our data.
We’re excited to announce our partnership with Moz, the industry’s most popular provider of search engine and social optimization software. Moz has chosen us to provide comprehensive click tracking data to discover, score and display inbound links from across the internet. Our data will allow Moz customers to have a clear and complete understanding of who is linking to any website and how relevant or valuable those links are for the brand based on the number and frequency of the clicks.
We have a unique view of how links are shared across the internet, and our differentiated dataset can help all marketers make better decisions. We’re excited to put this into action with Moz so their clients can better understand how content is shared across the web.