We are delighted to announce that Mark Josephson will be taking over as Bitly CEO. Mark is a preeminent startup executive with a proven track record of building great teams and great products.
Mark comes to Bitly from Aol’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside.in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country.
Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development.
Here is what Mark has to say: “The team at Bitly is world class and I am excited to join them. Bitly has achieved true web scale by providing an essential service that makes the entire internet work better. Bitly’s potential is even bigger though, because it is positioned to add significant value – in the form of intelligence on top of its unique data set – to consumers,marketers and publishers. I can’t wait to work with the team at Bitly and our investors to make it happen.”