Content analytics tools can do wonders for your content marketing strategy and overall business. The first step is deciding on the right tool belt to do most of the heavy lifting so you can focus on what’s most important to you. But fret not: We’ve got you covered! Read on to discover the top content analytics tools to optimize your content strategy.
14 content analytics tools
- Bitly
- Semrush
- Google Analytics
- Hubspot
- Moz
- SE Ranking
- Buffer
- Quintly
- Hotjar
- BuzzSumo
- Cyfe
- Clicky
- Ahrefs
- Paperflite
One content analytics tool only tells you one part of the story. So, in no particular order, here are 14 content analytics tools you can use to give your team the competitive edge they deserve.
1. Bitly
The Bitly Connections Platform is an all-in-one, powerful content analytics tool that houses links, Link-in-bios, and QR Codes on one unified platform. On Bitly’s easy-to-navigate dashboard, you can create, customize, and seamlessly manage all three products without switching between platforms.
Among the many benefits of this platform, you can track real-time analytics from offline to online content right down to city level and country location, the total and unique amount of scans and clicks, pinpoint the devices used to access your content, and much more. Customers also have the option of downloading metric reports in a CVS format to share with their respective team members.
Price
Bitly has one free plan and four paid ones. Pricing starts from $8 a month for a core plan. Potential customers should speak to our team for a quote for enterprise plans. Check out our Bitly pricing page to find the one that accommodates your business needs.
2. Semrush
Semrush is a multifaceted marketing software that empowers customers to analyze content performance and tweak their content marketing strategies to improve their website’s search engine traffic. It provides marketing professionals with a variety of content marketing, content creation, and content optimization tools that assist them throughout the entire content marketing process, from research and ideation to measurement.
A wide range of features, including SEO optimization, competitor research, Google Ads, and more, make it a valuable tool for businesses of all sizes to improve marketing performance.
Price
Pricing starts at $119 for small companies and rises to $449 for larger enterprises. Explore their pricing page to learn more about it.
3. Google Analytics
Google Analytics is a comprehensive content analytics tool that tracks data across platforms (websites and apps) and gathers data about them. Data like this is the holy grail for marketers because it provides them with a thorough understanding of customer behavior and content performance. These insights can help create SEO and marketing strategies that generate more engagement, conversions, and ROI (return on investment).
Google Analytics lets you work with Google Tools such as Google Search Console, Google Ads, Search Ads 360, and more. Using the data from this intuitive platform gives users a holistic understanding of their customers.
Price
Google Analytics offers a free and paid version. The free version is ideal for small businesses. Customers need to contact a sales representative for a quote on the enterprise version.
4. HubSpot
HubSpot is a customer relationship management (CRM) platform that offers a range of products and services to help businesses grow. On a single platform, it offers tools for content management, customer service, marketing, and sales.
Specifically, their marketing analytics and dashboard software allow customers to track visitor behavior, analyze website performance metrics, and get detailed reports on every marketing channel.
Price
HubSpot has one free plan, a plethora of free tools, and four paid subscriptions that range from $18 per month for small businesses to $800 per month for bigger businesses.
5. Moz
Moz is an SEO toolbox that boosts a website’s traffic ranking, tracks search engine results page (SERP) results, and optimizes businesses’ SEO on all fronts. They offer an array of functionalities, including site audits, rank tracking, backlink analysis, and keyword searches. The software provides prospects a way to enhance their search engine visibility, learn about competitors’ keywords, and conduct keyword and backlink research that maximizes traffic to their websites.
Price
Pricing starts at $14 per month and goes up to $720 at the highest level. But they also have some free tools available.
6. SE Ranking
SE Ranking is an intuitive SEO platform that allows anyone, regardless of their level of expertise, to optimize website rankings. You will find a number of useful tools built into the software, such as a competitor keyword tracker that recommends the right keywords, a content editor for optimizing content, a SERP checker that determines what pages are performing well in the search results, and more.
Price
There’s an initial trial period of 14 days. After that, the pricing starts at €39.20 per month for freelancers and climbs to €180.00 per month for mid to large-size businesses.
7. Buffer
Buffer is a content analytics tool that manages social media platforms and workflows. Buffer’s analytics allow you to see what posts get the most engagement and what time of day is best to post and grow your social following on all of your platforms.
Their analytics tool lets you see the posts most impactful to your audience so that you can create social media posts and campaigns that drive engagement. The software also automates reports so you can share analytic results with your team in half the time.
Price
Buffer offers a free plan that includes three social channels and three pricing options starting from $6 a month per channel to $120 monthly per 10 channels.
8. Quintly
Quintly is a social media analytics platform that automatically tracks, benchmarks, and reports on social media channels. The platform allows users to track hundreds of social media profiles, build customizable dashboards in minutes, and access ready-made social media performance reports.
Price
Quintly pricing starts at $315 monthly and increases depending on the number of active social profiles and users you want to add.
9. Hotjar
Among Hotjar’s many features, it gathers data on how users interact with websites and apps to help businesses better understand their audiences. It captures customer insights to improve user experiences through heatmaps, recordings, feedback forms, and user interviews. It really is the ultimate tool for improving the customer experience.
Hotjar is known for its heatmaps that give businesses a visual representation of how customers interact with their websites or apps. This information can lead to better user experiences, which means more conversions.
Price
There are three pricing tiers with Hotjar, starting at €39 per month for their Plus plan and starting at €99 monthly for their Business plan.
10. BuzzSumo
BuzzSumo is a content ideas generator that helps you visualize and analyze relevant marketing trends. With this trend-spotting tool, you’ll know what content to include in your marketing strategy. Businesses can use its suite of features to discover trends to predict viral content, get SEO insights from relevant keywords to top-ranking headlines, find the best places to share their content, and get access to questions collected by audiences to generate content based on what’s buzzing.
Price
BuzzSumo has a 30-day free trial and four monthly subscription options starting at $199 per month for basic features and up to $999 for enterprise customers.
11. Cyfe
Cyfe is a content analytics platform that helps business track and visualizes their KPIs (key performance indicators). With its simple-to-navigate dashboards, you can access all your data—social media, marketing, sales, and support—in one place. From creating customizable dashboards and pulling data from over 100 well-known integrations to adding pre-built widgets, this dynamic software empowers clients to track their performance and reach their business goals.
Price
Cyfe has a 14-day trial and five subscription options. Clients can opt for two dashboards for one user, with the highest package offering 100 dashboards for 15 users at $150 plus per month.
12. Clicky
Clicky is a content analytics tool that enables users to analyze, monitor, and respond to by-the-minute visitor traffic on their websites. A user can view heatmaps by page, visitor, or segment, view every visitor, page view, Java event, and more. Clicky is also GDPR compliant, making it a secure and privacy-friendly option. A side benefit is that the software tracks visitors without ad blockers.
Price
Clicky has a generous offering where users can, free of charge, add one website for up to 3000 page views. There are four payment options, starting at $9.99 a month. Interested customers can speak to their customer service representatives about their custom plans.
13. Ahrefs
Ahrefs is a content analytics tool that helps companies rank higher and gain more organic traffic. In addition to analyzing competition, auditing websites, finding keywords customers search for, and tracking rank progress, it’s also a tool for discovering content ideas and link opportunities.
Ahrefs provides detailed analysis and insights into SEO performance, allowing companies to make more informed decisions about their content strategy and online visibility. It’s an invaluable tool for teams looking to drive organic growth and boost their rankings.
Price
Ahrefs offers several free tools and four subscription plans that range from base prices of $89 per month to $899+ per month.
14. Paperflite
Paperflite is a content management software that assists marketing teams in storing, organizing, distributing, and tracking their content ROI. Users can also get powerful insights into content performance, trends, customer engagement analytics, and more using live analytics and content intelligence. Marketers can use this tool to measure revenue and get a deep understanding of their audience throughout the entire content journey.
Price
It offers several plans that are free to try and then cost $50 per user each month, depending on the company’s needs. Their more advanced plans begin at $500 per month.
Move forward with Bitly
And there you have it. With dozens of content analytics tools in your arsenal, you’ll be armed with the right data and tools to help you shape your content marketing strategy. However, if you’re looking for a simple way to pull data from links, Link-in-bios, and QR Codes, the Bitly Connections Platform is a powerful asset to have in your toolbox.
Sign up for a free account today and test our intuitive platform!