Social Media

[GUIDE] How to Use Social Media at Every Stage of the Funnel

Post something on Facebook. Post something on Instagram. Tweet something else. Social media marketing accomplished… right?

Social media is usually seen as a marketing activity that focuses everything at the top of the funnel. But an advanced organic and paid social strategy should focus on content that’s broken down into four different inbound marketing stages: Attract, Convert, Close, and Delight.

By creating content that doesn’t just focus on engagement, you can build relationships with your social audience that generate true social ROI.

Want to learn more? Bitly and Hubspot got together to build a comprehensive guide, “How to Use Social Media at Every Stage of the Funnel,” that shows off the most successful strategies we’ve seen when it comes to building relationships with customers across each of the four stages in the customer lifecycle. In this guide, you’ll learn:

– How to build content to Attract, Convert, Close, and Delight your fans and followers

– 16 different social media tactics brands use across all four stages

– How to measure the results from your social content


16 tactics, 4 stages, 1 guide. Create content for every stage of the funnel!

Blaise Lucey @BlaiseLucey00
Director of Product & Content Marketing