Once you decide to hire an influencer for your brand, the first step is finding a platform that will centralize all the core functions you need to run a successful campaign. This is called an influencer marketing app.
Without one, you risk running a disjointed influencer marketing campaign. With one, you can increase brand awareness and make data-driven marketing decisions to produce the results you’re looking for.
But all influencer marketing apps are not created equal. This guide will present seven of the best influencer marketing apps, so you can determine which ones are right for your brand.
But, first, let’s cover the basics. Let’s start by defining what an influencer marketing app actually is.
What are influencer apps?
An influencer marketing app is a platform that connects influencers with brands. These platforms offer features that help you effectively collaborate with influencers, such as:
- Contract negotiation: Brands and influencers can negotiate contract agreements inside the application, making the process easy and efficient.
- Payment processing: Streamlines invoicing and payments for both parties.
- Content approval: Brands can approve the content they receive and make suggestions.
- Content library: Influencers can reuse content formats across different social media channels, like Facebook, TikTok, Snapchat, and YouTube.
- Customer support: All users can rely on customer support to help them troubleshoot account, payment, and arbitration issues.
- Instant messaging: Most influencer marketing apps have messaging capabilities (for Android and Apple devices) to help all users collaborate seamlessly.
As you can see, influencer marketing apps are essential for facilitating collaborations between brands and influencers. Using an influencer app can help you run an organized campaign from start to finish.
Why should you use influencer apps?
If you’re still on the fence about whether to use an influencer app, here are some key advantages to consider:
Streamline influencer outreach
Finding a social media influencer isn’t as easy as reaching out to a popular content creator on your social media accounts and asking for their help. Influencers are entrepreneurs who value the companies, products, and services they promote.
Also, you want to choose an influencer who promotes values that align with your brand. This is where influencer marketing apps come in. These apps simplify the process of finding the right influencers for your brand.
For example, most influencer apps offer advanced search filters to help you pinpoint influencers who align with your target audience, social media presence, and marketing objectives.
Facilitate content collaboration
Perhaps the greatest reason to use an influencer app is the access to a centralized platform for brand collaborations. With these apps, you can easily collaborate with Instagram influencers on content campaigns, make suggestions, and give revision requests.
Specifically, influencer marketing apps offer seamless content-sharing features that make it easier to review content, communicate, and submit feedback. When you invest in an influencer marketing app, you no longer have to rely on email for all communications with your influencers.
For example, Bitly helps brands and influencers stay on top of link management through an easy-to-use dashboard. This way, both parties can view how each link is performing.
Find more transparent contract options
One of the most important aspects of an influencer marketing campaign is cost. Influencers want to be paid for their work, and brands want a job well done in return. To make negotiations easier, influencer apps provide standardized contract templates.
This can help improve clarity and transparency in the midst of contract negotiations. Also, contract templates can protect both brands and influencers with clear guidelines for deliverables, compensation, and disclosure.
The best influencer apps to improve your strategies
An influencer app is the key to running a successful marketing strategy—but you also have to select the right platform. Below, we’ll describe seven influencer marketing apps you can use to run your influencer marketing campaign successfully.
Note: These apps were found during our online research while writing this article.
1. Bitly
Bitly is an all-in-one link management platform that can serve as a critical component of an influencer marketing campaign. While Bitly isn’t a traditional influencer app, it offers essential tools for influencers and brands alike, like custom QR Codes, Link-in-bio pages, and short, branded URLs.
Brands can use Bitly to create custom links for their campaigns and easily track their progress.
For example, if you’re trying to drive more traffic to one of your product pages, you can provide your influencer with a branded link that looks like this:
“www.examplewebsite.com/influencername”
Using short, memorable links will make it easier for your target audience to reach your site whenever they’re ready to buy. On top of that, users can access their Bitly dashboard to gather data insights and enhance their campaigns’ engagement.
With Bitly, you can also leverage Bitly Link-in-bio pages to help influencers track their social media marketing campaign performance.
2. indaHash
indaHash is a popular influencer marketing app and agency. Users can search through thousands of marketplace influencers to choose the right influencer for their campaign. Plus, their AI image recognition tool helps you identify the most relevant creators for your brand.
indaHash also offers managed influencer marketing services for companies that need help creating winning campaigns, competitor post analyses, and audience overlap tools.
3. Skeepers (Octoly)
Skeepers, formerly Octoly, is an influencer marketing platform that connects brands to thousands of influencers across a wide range of social media platforms. Companies can use Skeepers to generate authentic product reviews from vetted micro-influencers.
These Skeepers features can help make your campaign a success:
- Hyper-targeting: Gauge more than 250+ data points to identify the right influencers. These include age, number of followers, gender, beauty profile, and so many more.
- Real-time reporting: Gain insights into your campaign’s performance and measure its success in real-time.
- Dedicated account manager: Get answers and advice from an influencer marketing expert to improve your campaign.
4. SocialLadder
SocialLadder is a brand management platform that does a bit more than just influencer marketing. Companies can rely on SocialLadder to manage all their creators, including:
- Influencers
- Brand advocates
- Employees
- Affiliates
This all-in-one brand management platform provides useful functions to grow campaigns. For example, users can communicate with influencers, generate affiliate links, and reward top-performing brand advocates with ease.
5. OpenInfluencer
OpenInfluencer is a global influencer agency specializing in helping companies create winning influencer marketing campaigns. This agency offers two main services:
- Campaign Co-Pilot: Brands can hire OpenInfluencer to fully run their campaigns. Their experts handle everything from campaign ideation to performance tracking.
- Studio: The agency offers premium video production services for both brands and creators.
6. Collabor8
Collabor8 is specifically a social media influencer app. Users can create an account to find thousands of influencers to promote their products and services.
It’s recognized as one of the first mobile apps in the app store to connect companies and influencers. As a legacy influencer app, brands can take advantage of powerful filtering features to select the perfect candidates.
7. Neoreach
Neoreach is an influencer marketing software solution tailored specially for larger brands. This app empowers companies to find and manage influencer collabs in-house, without having to hire an agency or use a multi-channel network (MCN).
Neoreach was built by world-leading influencer marketing experts who provide definitive influencer lists, performance metrics, resources, and do-it-for-you services for global Fortune 500 companies.
Bitly can help you leverage the power of influencers
As you can see, influencer marketing apps help companies manage every aspect of their campaigns. Using an influencer app can help you stay on track with your goals to ensure you achieve your anticipated return on investment (ROI).
While many influencer apps will help you find the right influencers for your brand, Bitly will amplify your success with our all-in-one Link Management and Link-in-bio tools.
Bitly provides you with the ability to create customized links for each of your influencers and brand advocates. What’s more, you can track the performance of your links to monitor engagement rates and refine your campaign for success.
Sign up for Bitly today and get the most out of your influencer marketing campaign!