Finding Product/Market Fit
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Joanna Lord, CMO at BigDoor, shared her lessons learned from a few BPMFs (before product/market fits), a few APMF (after product/market fits) and some NFPMFs (never found product/market fits). Lesson #1: The market wins Lesson #2: Realize your product is not the product Lesson #3: Start at the pain point Lesson #4: Ask all the questions Lesson #5: Be skeptical Lesson #6: Minimum sellable product Lesson #7: Double back…a dozen times Lesson #8: Repeat after me: activation & retention Lesson #9: Architect for speed Lesson #10: Validate qualitatively, verify quantitatively Joanna shared this presentation at the NEXT Program in Seattle (swnext.co)
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