Our Mission
Our mission is to turn every link or scan into a catalyst for connections.
Our core values
Customer First
We are fiercely committed to our customers’ success. Our job is to ensure that our trusted platform, performance, and people help customers achieve their goals.
Growth Focused
We are building a fast-growing, healthy business powered by quick learning, constant optimization, and data-driven decisions.
R.E.S.P.E.C.T.
We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do.
Greater Than, Not Equal To
We are driven to win, bring our “A Game” to work each day, and deliver exceptional results.
Do or Do Not, There is No Try
We say what we are going to do, and we do it.
Meet the Leadership Team

Natalie Cowie

Jackie Cureton

Sabrina Moni
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Sabrina is our Chief of Staff, focused on aligning our teams in the US and Europe. Sabrina oversees our leadership efforts to drive cross-functional strategic initiatives and advance our organizational growth as a company.
Prior to Bitly, Sabrina held roles in IT professional services and educational services.


Kelsey Stevenson
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Kelsey leads the product team at Bitly focusing on setting the product vision, creating a product strategy aligned with Bitly’s company goals and delivering product solutions that solve customer pain points.
Prior to joining Bitly, Kelsey led product teams at Cloud Elements and spent time as a product management consultant at Slalom.
Meet Chauncey McPufferson.
Chauncey McPufferson was born at Bitly HQ in 2008. There are many different sides to this complex, little pufferfish. Just like your links, no two puffers are the same.