User-Generated Content (UGC) has incredible potential for publishing impactful, on-brand content at a large scale. Many brands struggle with how to take advantage of the content their fans are generating and work with key influencers to build powerful, trackable campaigns, but there’s clear evidence that consumers trust user-generated content more than branded content.
The vast majority (93%) of consumers find UGC helpful when making purchasing decisions. Not only that, research shows that content created by users can lead to a 29% increase in web conversions and and a 25% uptick in ad performance. So it’s more important than ever to build a group of loyal customers and work with them on content. So let’s get started!
On Thursday, June 23 @ 2pm EST, join Bitly and Sprinklr for “How To Build An Effective User-Generated Content Strategy” to learn: