Enterprise social teams have a lot of moving pieces. There are different regions, brands, channels, functions, and audiences to consider every time you start planning out a social strategy for the company. Who reports to who? How do you track performance when there are so many different people and silos involved? And how do you coordinate a campaign so it goes off without a hitch?
Only by bringing the team together – and tracking progress in one centralized place – can you ever get full visibility into how social media is performing for the business.
In this webinar on Thursday, April 28 @ 2pm EST, we’ve teamed up with our friends from Sprout Social to take you through the steps you need to fully structure a social media team and track results.
In “Enterprise Social Media: Tools, Metrics & Strategies,” you’ll learn: