NEW YORK – March 29, 2016Bitly, the world’s leading link management platform, today announced the appointment of two vice presidents to its executive team: Susan Riskin as VP of Human Resources and Whitney Hillyer as VP Customer Success.

“Adding Susan and Whitney to the executive team makes us a better company,” said Mark Josephson, CEO of Bitly. “Our team and our customers are our most important constituents and they will help make sure we deliver on our promises to them, respectively. I’m excited about what this means for each of them and for Bitly.”

At Bitly, Susan is tasked with leading the company’s people function, both in supporting the organization’s growth and partnering with the executive team on key business plans and initiatives. Susan comes to Bitly from where she served as Director, Human Resources. Prior to that, she held multiple positions at Bain & Company, most recently as HR Manager, rebuilding the HR function in the Bay Area.

Whitney began her tenure at Bitly in 2012 as Senior Customer Success Manager and today manages a team of 17 that oversees every aspect of the customer lifecycle, including onboarding and product adoption, account expansion and renewals. Prior to Bitly, Whitney held positions at Scanbuy, The Home Depot, and within the political industry.

The two vice president appointments highlight Bitly’s continued growth. The company now has more than 1,000 customers and expects the momentum to continue through 2016, estimating a revenue run rate of $20 million by the end of the year. Bitly connects the dots between every channel in a marketing organization and ingests data from more than five billion devices around the world, helping marketers understand an unprecedented amount of user analytics and drive business decisions.

To learn more about Bitly, visit


About Bitly
Bitly’s software platform helps the world’s leading brands deliver and measure their efforts across all marketing channels. Through the power of the link, Bitly connects customers to the best digital experience possible, harnessing functionality like branded short links, mobile deep linking and omnichannel analytics to provide a complete marketing solution that drives customer experience.

Bitly processes more than 10B clicks each month across the world. The company is headquartered in New York City, with additional offices in San Francisco and Denver. Brands like IBM, eBay, GE, BuzzFeed and more rely on Bitly as their universal link management platform. To learn more about how Bitly helps companies measure and optimize their marketing efforts, please visit