Bitly, the first and leading Link Management Platform that enables businesses to own their customer experience, announced today its integration with Zapier, the Web app automation service. The partnership allows Bitly’s millions of users, including close to three quarters of the Fortune 500, to automate the way their links interact with over 750 SaaS tools, including Google Sheets, Mailchimp, Slack and WordPress.

The integration is part of Bitly’s endeavor to furnish brand visibility, optimized customer experience and real-time analytics for every business unit that uses links in their internal or external communications. Zapier unlocks thousands of triggers and conditions for customers who manage their links with Bitly, helping simplify their day-to-day processes with no additional developer work required.

“We already have 39,000 developers using Bitly’s open API on a monthly basis and have hundreds of integrations with the likes of Adobe, Buffer and Salesforce Marketing Cloud. Yet we are frequently amazed by our customers’ diverse and ingenious uses of Bitlinks, so more integrations are always better,” said Matt Thomson, Chief Product Officer at Bitly. “From our customers in digital and social marketing to those leading customer service, product operations and even recruiting, almost everyone in an organization uses links and can make them more efficient with Zapier’s workflows.”

“The launch of the Zapier and Bitly integration allows people to include their Bitlinks in countless automated workflows,” added Wade Foster, CEO of Zapier. “Users can automatically create and track Bitlinks in marketing campaigns, feedback requests and more. Ultimately, this reduces repetitive work and boosts productivity.”

New Zapier workflows available to Bitly customers include:

  • Auto-populating a Google Sheet with every newly created Bitllink
  • Creating a unique, trackable Bitlink for each new email sent via Mailchimp
  • Automatically posting specific metrics from your Bitly account to Slack
  • Generating a Bitlink for every new blog post published in WordPress

More ways to take advantage of the integration are detailed on the Bitly blog. Bitly users can already set up ready-made workflow templates or create their own, and start to become more productive today.